Biography of Siddharth Mishra: Founder and CEO of JoulesHealth- Entrepreneur
Biography of Siddharth Mishra:
Siddharth
Mishra is the founder of JoulesHealth, a company that specializes in health and
wellness products, particularly known for its NOCD (No Carbs Drink) energy
drinks. With over 15 years of experience in business leadership, Siddharth has
developed a deep understanding of the health and wellness industry. His passion
for nutrition inspired him to create products that cater to a healthier
lifestyle.
Educational
Background
Siddharth's
educational journey includes an MBA in Computer Science from the International
School of Business & Media and further studies in Marketing from the Indian
School of Business. This strong educational foundation has equipped him with
the skills necessary to navigate the complex world of business and marketing
effectively.
Career
Milestones
Before
founding JoulesHealth in 2017, Siddharth held several key positions in the
industry. He was the Vice President of Marketing at MEDGENOME, where he was
responsible for developing marketing strategies and enhancing customer
engagement. His role involved analyzing market trends and overseeing various
marketing initiatives, which laid the groundwork for his entrepreneurial
journey.
Building a
Strong Marketing Strategy
As a
Project Lead at Ayusante Lifecare, Siddharth designed comprehensive marketing
and sales plans that significantly raised brand awareness and revenue. He
managed a budget of ₹5 crore, showcasing his capability to handle large-scale
marketing operations while driving business growth.
Early
Experience at Amway
Siddharth’s
career began at Amway, where he served as Assistant Vice President, managing
the profit and loss for the nutrition category in India. This experience honed
his skills in business formation, operations, and financial management, setting
the stage for his future ventures.
The Birth
of NOCD
Mishra’s
passion for nutrition led to the creation of NOCD, a functional drink that
includes taurine, an amino acid known for its health benefits. NOCD is offered
in five exciting flavors: Citrus Twist, Red Rush, Peachylicious, Black Bolt,
and Bubblegum. This variety ensures there’s something for everyone who seeks a
refreshing and health-conscious beverage.
Biography of Siddharth Mishra: Founder & CEO of JoulesHealth- Entrepreneur /age/net worth/investor/startup/health and wellness products/NOCD (No Carbs
Impact of
Shark Tank India
NOCD gained
widespread attention when it was featured on the first season of Shark Tank
India. The exposure from the show led to a remarkable increase in monthly
revenue, which doubled to ₹40 lakh. Despite receiving investment offers,
Siddharth and his co-founder Utkarsh Tewari chose to retain the NOCD name and
declined a deal with investor Vineeta Singh.
Growing
Availability
Since its
launch, NOCD has rapidly expanded its market presence, becoming available in
over 20,000 stores across India. This wide availability has made it easier for
health-conscious consumers to access the product, further solidifying its
position in the beverage market.
Embracing a
Healthy Lifestyle
At
JoulesHealth, the focus is on promoting a healthy lifestyle. The company offers
a variety of products, including ENRGY drinks, NOCD, and Happy Mix juices and
hummus chips. Each product is crafted to provide unique flavors while
prioritizing health, encouraging consumers to make smarter nutritional choices.
A Vision
for the Future
Siddharth
envisions JoulesHealth as a leader in the health and wellness space, offering
innovative and enjoyable products that cater to modern consumers. His
commitment to quality and smart nutrition aims to empower individuals to
embrace healthier habits in their daily lives.
Engaging
the Community
JoulesHealth
encourages its customers to be part of a community that values health and
wellness. By choosing products like NOCD and others, consumers are not just
fueling their bodies; they’re joining a movement toward better health.
Siddharth’s optimistic outlook drives him to continue creating products that
bring joy and wellness to everyone.
Conclusion:
A Commitment to Health and Innovation
Siddharth
Mishra’s journey reflects his relentless dedication to health, nutrition, and
entrepreneurship. With JoulesHealth, he continues to innovate and inspire,
showing that it’s possible to achieve a balanced lifestyle while enjoying
flavorful and functional beverages. Through his efforts, he aims to make a
significant impact on the health and wellness industry in India and beyond.
Timeline
for Siddharth Mishra and JoulesHealth
2017:
Siddharth Mishra founds JoulesHealth, focusing on health and wellness products.
2017:
Launch of NOCD (No Carbs Drink), an energy drink with five flavors.
2019:
Siddharth serves as Vice President of Marketing at MEDGENOME, developing key
marketing strategies.
2020: NOCD
gains traction and popularity among health-conscious consumers.
2021: NOCD
is featured on Shark Tank India, doubling monthly revenue to ₹40 lakh.
2021:
JoulesHealth expands NOCD availability to over 20,000 stores across India.
2023:
JoulesHealth introduces new products like ENRGY drinks and Happy Mix juices,
reinforcing its health focus.
