Biography of Shruti Tibrewal: Founder and CEO of Bebe Burp -Entrepreneur
Biography of Shruti Tibrewal:
Shruti Tibrewal's journey into entrepreneurship began with a
simple yet profound desire: to provide the best for her child. After the birth
of her son in 2015, Shruti found herself immersed in the challenges of
motherhood, particularly the struggle to find healthy and nutritious baby food
options. This personal experience ignited a passion within her to address the
dietary needs of children, ultimately leading her to explore the idea of
starting her own business.
The Foundation of Knowledge
Before embarking on her entrepreneurial venture, Shruti laid
a strong educational foundation. She earned a Bachelor of Commerce from Veer
Narmad South Gujarat University, followed by a Post Graduate Diploma in
Management with a focus on Finance from the Asian Institute of Communication
& Research. These academic pursuits equipped her with the skills necessary
to navigate the business landscape and understand the financial intricacies of
running a startup.
Career Beginnings
Shruti began her professional journey as a Branch Manager at
Future Education Ltd., where she honed her business development skills. Over
five years, she worked tirelessly to market the company's products, initially
in Mumbai and then in Surat. This role helped her cultivate valuable experience
in management and marketing, preparing her for the entrepreneurial challenges that
lay ahead.
The Birth of Bebe Burp
In 2016, fueled by her experiences as a mother and her
background in business, Shruti co-founded Bebe Burp alongside her husband
Bharat Tibrewal and brother Chirag Gupta. Starting from her home in Surat, she
aimed to create a brand that offered organic and healthy baby food. Delivering
those first few orders instilled a sense of confidence in her, confirming that
her vision could grow into something substantial.
A Mission for Healthier Choices
At Bebe Burp, the mission was clear: to deliver nutritious,
homemade baby food that catered to the dietary needs of infants. Shruti's focus
was on creating products that were not only healthy but also appealing to young
taste buds. She wanted to ensure that mothers could provide their children with
wholesome food without compromising on quality or taste.
Leveraging Tradition and Innovation
To craft Bebe Burp’s offerings, Shruti turned to her
grandmothers for inspiration, utilizing their traditional recipes while adding
a modern twist. The company began producing a variety of organic baby food
mixes, including oatmeal, khichdi, and ragi cookies, all designed to provide
essential nutrition during a child’s crucial growth stages. This blend of
tradition and innovation became the hallmark of Bebe Burp’s product line.
Understanding the Market
As a working mother, Shruti had firsthand knowledge of the
struggles faced by parents in finding safe and healthy food options for their
children. This understanding allowed her to identify gaps in the market, such
as the lack of accessible organic baby food. Bebe Burp aimed to fill these
gaps, creating products that could ease the burdens of busy parents.
Overcoming Challenges
Transitioning from popular baby food brands like Nestlé and
Cerelac posed a significant challenge for Bebe Burp. Shruti and her team
focused on educating parents about the benefits of their ingredients,
emphasizing how traditional foods like ragi could boost immunity and overall
health. By engaging in conversations with parents, they worked to shift
perceptions and encourage a switch to healthier alternatives.
Building a Brand
Bebe Burp began as an online marketplace but quickly
expanded its reach through strategic marketing efforts. The founders utilized
social media platforms and local advertising in Surat to create brand
awareness. As sales grew, they recognized strong demand in cities like Bombay
and Pune, prompting them to ramp up their digital marketing activities in these
regions.
Biography of Shruti Tibrewal: Founder and CEO of Bebe Burp -Entrepreneur /age/net worth/investor/organic baby food/Bebe Burp story/ Shruti Tibrewal
A Community for Parents
Bebe Burp’s success can be attributed not only to its
products but also to the community it fostered among parents. Shruti understood
the importance of creating a supportive environment for working mothers,
showing them that they could provide healthy meals without guilt. The brand
became synonymous with trust and quality, resonating with families seeking
nutritious options for their children.
Recognition and Growth
The journey of Bebe Burp caught the attention of various
stakeholders, earning Shruti accolades, including recognition from the
President of India, Droupadi Murmu. Additionally, her participation in the
first season of Shark Tank India brought the brand into the limelight, further
boosting its credibility and reach in the competitive market.
Expanding Horizons
As of 2024, Bebe Burp had successfully raised funding,
securing a valuation of over $5 million. With annual revenues reaching ₹2.67
crores, the company positioned itself as a leader in the organic baby food
sector. This financial growth allowed Shruti and her team to explore new
product lines and further expand their market presence.
A Legacy of Empowerment
Shruti Tibrewal’s story is one of determination, resilience,
and empowerment. Through Bebe Burp, she has not only provided healthier food
options for children but has also set an inspiring example for working mothers
everywhere. Her journey illustrates that with passion and hard work, it is
possible to create a successful business while fulfilling the demands of
motherhood.
The Future Ahead
Looking ahead, Shruti remains committed to her mission of
promoting healthy eating habits among children. With plans for expanding Bebe
Burp’s product offerings and market reach, she aims to continue transforming
the baby food industry. Her vision is clear: to create a world where parents
can feel confident and guilt-free while nourishing their little ones with
wholesome food.
A timeline for Shruti Tibrewal’s journey:
2015: Shruti gives birth to her son, igniting her passion
for healthy baby food options.
2012-2015: Earns a Bachelor of Commerce and a Post Graduate
Diploma in Management focused on Finance.
2015-2020: Works as Branch Manager at Future Education Ltd.,
honing business development skills.
2016: Co-founds Bebe Burp with her husband and brother,
aiming to provide organic baby food.
2017: Launches Bebe Burp’s product line featuring
traditional recipes with a modern twist.
2019: Engages in community-building among parents, fostering
a supportive environment for working mothers.
2021: Gains recognition from President Droupadi Murmu and
participates in Shark Tank India.
2024: Bebe Burp raises funding, achieving a valuation of
over $5 million and annual revenues of ₹2.67 crores.
