Biography of Nishma Singhal: Founder and CEO of Zoivane Pets- Entrepreneur
Biography of Nishma Singhal:
Academic Beginnings
Nishma Singhal’s journey in the world of cosmetics and
marketing began with a strong academic foundation. She earned her Bachelor’s
degree in Cosmetics Technology from Mumbai, which ignited her passion for the
beauty and personal care industry. Her undergraduate education laid the
groundwork for her future studies and professional ventures.
Furthering Knowledge in Europe
To expand her expertise, Nishma pursued a Master’s in
Business Management (MBM) with a focus on Marketing at the Università degli
Studi di Padova in Italy. This program equipped her with a comprehensive
understanding of various business aspects, including finance, international
management, and strategic planning. Her time in Italy not only enhanced her
academic credentials but also introduced her to European market dynamics.
Mastering Digital Marketing
In 2016, Nishma further honed her skills by completing a
certified Master’s program in Digital Marketing through Digital Vidya. This
online course covered vital topics such as social media marketing, search
engine optimization, and web analytics, providing her with the digital tools
necessary to navigate the modern marketing landscape.
Professional Launchpad
Nishma's career began with an internship at Hindustan
Unilever, where she worked on marketing various skincare and haircare products
under the Lakmé brand. This experience allowed her to engage directly with
consumers and gain insights into the beauty market, solidifying her interest in
cosmetics and marketing.
International Experience
In 2013, she took a significant step in her career by
working with BASF in Düsseldorf, Germany. As a trainee in application
technology for personal care, she contributed to developing structured
surfactant systems for body wash products. This role provided her with a global
perspective on product development and quality assurance.
Biography of Nishma Singhal: Founder and CEO of Zoivane Pets- Entrepreneur /age/net worth/investor/startup/Potty-Training Spray/Odour Removal Spray
Entrepreneurial Ventures
Nishma’s entrepreneurial spirit led her to co-found Zoivane
Men in 2016, a brand designed to cater to men’s skincare needs. By combining
technical knowledge from prestigious European universities with Indian natural
ingredients, Zoivane Men offered a range of luxurious grooming products. This
venture marked the beginning of her journey as a business owner.
Founding Zoivane Pets
In September 2020, Nishma founded Zoivane Pets, driven by a
personal experience that highlighted a gap in the pet grooming market. After
her niece adopted a Shih Tzu named Oreo, Nishma discovered the challenges pet
parents faced when it came to grooming and maintaining their pets' hygiene.
This prompted her to research available products and identify areas for
improvement.
Identifying Market Gaps
Through her research, Nishma noticed a significant disparity
between Indian and international pet grooming products. While international
options offered superior quality and ingredients, they were often prohibitively
expensive. Conversely, Indian products were more affordable but frequently
lacked the same level of effectiveness and care. This insight motivated her to
create Zoivane Pets.
Creating Solutions for Pet Parents
Nishma and her co-founder, Kshitij Singhal, aimed to address
common pet parenting problems with their brand. With Nishma’s background in
cosmetics and Kshitij’s business vision, they set out to develop products that
made pet care easier. They focused on creating innovative solutions, including
their flagship Potty-Training Spray, Stay Away Spray, and Odour Removal Spray.
Celebrating Pets, Not Burdens
The core philosophy of Zoivane Pets is to ensure that having
a pet is a joyful experience rather than a burden. Nishma believes that pets
should enhance family life, leading to the brand's tagline: "Happy Pets,
Happy Us." This mission drives the company’s product development and
marketing strategies.
Impact in Two Regions
Since its inception, Zoivane Pets has expanded its reach to
both India and the UAE. By offering high-quality, effective grooming solutions,
Nishma has successfully positioned her brand as a trusted name among pet
owners. This expansion reflects her commitment to bridging the gap in pet care
products and meeting the needs of pet parents in different markets.
Looking to the Future
Nishma Singhal’s journey from a student of cosmetics technology
to a successful entrepreneur exemplifies her passion and dedication to the
industry. As she continues to grow Zoivane Pets, her vision remains focused on
enhancing the lives of pets and their owners, ensuring that her products are
not only effective but also contribute to happier households.
A timeline of Nishma Singhal’s journey:
Bachelor's Degree: Earned in Cosmetics Technology from
Mumbai, sparking her passion.
2013: Worked with BASF in Düsseldorf, gaining global product
development experience.
Master’s in Marketing: Completed at Università degli Studi
di Padova, Italy, enhancing business acumen.
2016: Finished a certified Master’s in Digital Marketing
through Digital Vidya.
Internship at Hindustan Unilever: Started her marketing
career in skincare and haircare.
Co-founded Zoivane Men: Launched a men’s skincare brand,
blending European knowledge with Indian ingredients.
September 2020: Founded Zoivane Pets after identifying gaps
in the pet grooming market.
Innovative Products: Developed solutions like Potty-Training
Spray and Odour Removal Spray.
Expansion: Established presence in India and the UAE,
focusing on effective grooming solutions.
Future Goals: Aims to enhance the lives of pets and their
owners through quality products.
