Biography of Devidutta Dash: Founder and CEO of Lemme Be- Entrepreneur
Biography of Devidutta Dash:
Devidutta Dash's journey into the world of menstrual health
began in 1999 when she volunteered at a Menstrual Health Management camp in
Odisha. Organized by her mother, who worked with the Red Cross, this experience
opened Devidutta’s eyes to the importance of raising awareness about menstrual
hygiene. This early exposure ignited a passion for advocating for better
intimate health solutions, laying the groundwork for her future endeavors.
The Path of Innovation
Fast forward 15 years, Devidutta launched her first period
care brand, Mirai Me, which translates to “Future Me.” This brand focused on
organic products and sought to explore customer journeys while developing
solutions tailored to the needs of menstruators. Her work provided invaluable
insights into the Indian period care market, revealing gaps that needed to be
filled. This experience solidified her commitment to creating impactful
products and drove her to take the next step in her entrepreneurial journey.
The Birth of Lemme Be
In October 2020, Devidutta founded Lemme Be, a brand
dedicated to inclusive period care. Recognizing the growing need for health,
safety, and comfort in menstrual products, she aimed to create a safe and
supportive environment for menstruators. Lemme Be is more than just a product
line; it’s a movement that encourages open conversations about menstrual
health, challenging the stigma that has long surrounded it.
A Mission for Inclusivity
At the heart of Lemme Be is a mission to empower young
menstruators and Gen Z individuals. Devidutta believes that everyone deserves
access to quality menstrual care, regardless of their socioeconomic background.
By fostering a supportive community, Lemme Be provides a platform for
individuals to share their experiences, seek advice, and connect with peers and
experts, breaking the barriers of silence that often accompany menstruation.
Comprehensive Product Range
Lemme Be distinguishes itself by offering a wide array of
innovative products designed to meet diverse menstrual needs. From menstrual
cups and organic pads to period underwear and reusable cloth pads, the brand
focuses on creating intelligent, sustainable solutions. Each product is
tailored for comfort and health, ensuring that menstruators can choose options
that align with their lifestyles while also being kind to the environment.
Advocating for Menstrual Equity
Devidutta and her team actively engage in advocacy efforts
to promote menstrual equity and combat period poverty. They believe that
menstrual care should be accessible to everyone, regardless of their economic
situation. Through their initiatives, Lemme Be works to raise awareness about
the challenges many face in accessing menstrual products, aiming to create
systemic change that benefits all menstruators.
Biography of Devidutta Dash: Founder and CEO of Lemme Be- Entrepreneur/age/net worth/investor/menstrual care/Devidutta Dash story/Lemme Be story
Commitment to Sustainability
Sustainability is a cornerstone of Lemme Be’s philosophy.
The brand is committed to adopting eco-friendly practices throughout its supply
chain, from sourcing materials to production methods. By investing in research
and development, Lemme Be strives to reduce its ecological footprint, offering
consumers a choice that is both environmentally friendly and effective. This
commitment to sustainability resonates with a growing audience that values
ethical consumption.
Celebrating Diversity
Lemme Be proudly celebrates the diverse experiences of all
menstruators, including those from the LGBTQIA+ community. Devidutta recognizes
the need for products that cater to a variety of identities and experiences,
ensuring that everyone feels represented. By embracing diversity in their
product offerings and marketing, Lemme Be aims to create an inclusive
environment where all individuals feel seen and respected.
Building a Supportive Community
Through its various initiatives, Lemme Be fosters a strong
sense of community among its users. The brand creates both online and offline
spaces where individuals can share their stories, seek support, and engage in
discussions about menstrual health. This community-driven approach helps to
normalize conversations around periods, empowering individuals to embrace their
journeys without shame or hesitation.
Breaking Taboos
Devidutta is passionate about challenging the societal
taboos surrounding menstruation. Lemme Be approaches marketing with
transparency and authenticity, rejecting the “hush-hush” narrative that often
dominates the industry. By openly discussing menstrual health, Devidutta aims
to shift the perspective on periods from a taboo topic to a normal part of
life, encouraging others to join the conversation.
Expanding Horizons
Since its launch, Lemme Be has rapidly expanded its
footprint beyond India. In August 2022, the brand entered the UAE market,
followed by Australia in December 2022 and Malaysia in March 2023. This growth
reflects Devidutta’s vision of making Lemme Be a global name in period care,
committed to providing quality products and fostering community connections
across borders.
A Vision for the Future
Devidutta’s vision for Lemme Be is to create a world where
conversations about periods and sexual wellness are commonplace. She believes
in providing affordable solutions for the 511.4 million menstruators worldwide,
empowering them to embrace their bodies and their needs. Through continuous
innovation and community engagement, Lemme Be seeks to redefine the experience
of menstrual health.
Balancing Life and Work
Outside of her professional endeavors, Devidutta enjoys unwinding
with a glass of wine and has a deep appreciation for nature, particularly big
trees. She values her family and believes in maintaining a healthy work-life
balance. Her personal interests contribute to her holistic approach to
leadership, allowing her to stay grounded while pursuing her mission with Lemme
Be.
An Invitation to Connect
Devidutta Dash welcomes conversations about femtech,
startups, fundraising, and marketing. Her journey exemplifies the impact of
combining passion with purpose, and she is eager to share her insights with
others in the industry. By fostering connections and collaborations, Devidutta
hopes to inspire the next generation of entrepreneurs to embrace innovation and
inclusivity in their ventures.
A timeline based on Devidutta Dash’s journey with Lemme Be:
1999 - Devidutta volunteers at a Menstrual Health Management
camp, sparking her passion for menstrual hygiene.
2014 - She launches her first period care brand, Mirai Me,
focusing on organic products and customer needs.
October 2020 - Devidutta founds Lemme Be, promoting inclusive
and supportive menstrual care.
2021 - Lemme Be expands its product range, offering
menstrual cups, organic pads, and reusable options.
2022 - The brand enters the UAE market, marking its first
international expansion.
December 2022 - Lemme Be expands into the Australian market.
March 2023 - The brand enters Malaysia, furthering its
global reach.
2024 - Lemme Be actively advocates for menstrual equity and
sustainability, solidifying its community presence.
