Biography of Chahat Pahuja: Founder of Farda Clothing- Entrepreneur
Biography of Chahat Pahuja:
Chahat Pahuja, along with her co-founder Sanskar Mishra,
launched Farda Clothing in Nagpur, India, with a vision to create customized
street culture clothing. Founded just six months ago, Farda aims to cater to a
diverse audience by incorporating unique Indian elements into its designs. The
name "Farda," which means "tomorrow" in Urdu, embodies the
founders' ambition for a sustainable and innovative future in fashion.
Customization at the Core
Farda’s core philosophy revolves around customization. The
brand offers personalized clothing that stands out from mainstream options,
allowing customers to express their individuality. With a talented team of
graphic designers, Farda crafts eye-catching designs that resonate with a wide
range of customers, making each piece feel special and tailored.
A Sustainable Approach
One of the standout features of Farda is its commitment to
sustainability. The brand focuses on creating eco-friendly clothing that
minimizes environmental impact. This dedication not only attracts
environmentally conscious consumers but also aligns with global trends towards
sustainable fashion, allowing Farda to carve a niche in the competitive
clothing market.
A Unique Business Model
Farda's business model emphasizes the importance of
customization, making it a key differentiator in the clothing industry. The
company manufactures its products in Nagpur, ensuring that their offerings
remain affordable while still maintaining high-quality standards. Sales are
primarily conducted through their Instagram page, utilizing social media as a
powerful marketing tool to reach potential customers.
Targeting the Fashion-Forward
Farda targets a wide range of fashion-conscious individuals
who seek unique clothing options. The brand’s products appeal to people of all
ages and backgrounds, especially those looking to break away from conventional
fashion norms. By allowing customers to create their own designs, Farda
empowers individuals to showcase their personal style.
Biography of Chahat Pahuja: Founder of Farda Clothing- Entrepreneur/age/net worth/investor/startup/customized street culture/Shark Tank story
Embracing Indian Culture
In addition to customization, Farda integrates Indian
cultural elements into its designs. This focus on culture enhances the brand's
appeal to customers interested in fashion that reflects their heritage. By
celebrating Indian traditions while promoting modern streetwear, Farda creates
a distinctive identity that resonates with a diverse audience.
Strong Initial Sales
In just four months since its launch, Farda has achieved
impressive sales, generating ₹13 lakhs. While still in its early stages, the
startup shows great potential for growth, particularly with its unique
offerings and sustainable approach to fashion. Their primary product line
includes jeans, priced at ₹2,800 each, showcasing the quality and craftsmanship
behind the brand.
Funding Success on Shark Tank
Farda made waves by pitching on Shark Tank India, seeking
₹30 lakhs for 10% equity. After a compelling presentation, they secured a deal
for ₹30 lakhs in exchange for 20% equity. Investors Namita Thapar and Aman
Gupta recognized the brand's potential, providing valuable support for their
growth journey.
The Importance of Social Media
Farda heavily relies on social media for marketing and
customer engagement. By leveraging platforms like Instagram, the brand
effectively reaches its target audience and showcases its unique products. This
strategy not only boosts brand visibility but also fosters a community of
fashion enthusiasts who appreciate Farda’s distinctive style.
Future Aspirations
With the backing from Shark Tank, Farda is poised for
further expansion. The founders envision taking their brand global, making
customized streetwear accessible to a larger audience. As they continue to
innovate and develop new designs, Farda aims to establish itself as a leading
name in the fashion industry.
A Commitment to Quality
Farda's products are crafted with care, ensuring high
quality and durability. The founders understand that to stand out in the
crowded fashion market, their clothing must not only be visually appealing but
also comfortable and well-made. This commitment to quality reinforces their
brand's reputation and fosters customer loyalty.
Building a Community
Beyond selling clothing, Farda strives to create a community
of like-minded individuals who share a passion for fashion and sustainability.
By encouraging self-expression through customizable designs, the brand fosters
a sense of belonging among its customers. This approach not only strengthens
the brand's identity but also enhances customer satisfaction.
The Journey Ahead
As Chahat Pahuja and Sanskar Mishra navigate the challenges
of the fashion industry, Farda Clothing stands as a testament to innovation and
sustainability. With a clear vision and strong values, the brand is set to make
a significant impact in the world of customized clothing, inspiring others to
embrace their unique styles while caring for the environment.
A timeline for Chahat Pahuja and Farda Clothing:
April 2023 - Chahat and Sanskar launch Farda Clothing in
Nagpur, India, focusing on customized street culture apparel.
July 2023 - Farda achieves impressive sales of ₹13 lakhs
within four months of launch.
August 2023 - Farda pitches on Shark Tank India, seeking ₹30
lakhs for 10% equity.
August 2023 - The brand secures a deal for ₹30 lakhs in
exchange for 20% equity from investors Namita Thapar and Aman Gupta.
Post-Shark Tank - Farda focuses on expanding its global
reach and enhancing its product offerings.
2024 - The founders aim to build a community around
sustainable fashion and further establish Farda as a leader in customized
clothing.
