Journey of Prateek Vats: Founder and CEO of Wanderlooms- Entrepreneur
Biography of Prateek Vats:
Prateek Vats began his educational journey at the Army
Institute of Hotel Management in Bangalore, where he earned his Bachelor's
degree in Hotel Management, specializing in Food and Beverage service. His
academic success, marked by a first-class grade, laid a solid groundwork for
his future endeavors. Prateek then pursued an MBA in Operations Management at
Symbiosis Centre for Management Studies in Pune, where he honed his skills in
vendor management and operational strategy.
A Love for Adventure
With a deep-rooted passion for biking, Prateek has always
embraced the thrill of the open road. Over the past decade, he has traversed
approximately 120,000 kilometers, exploring diverse terrains and cultures. His
experiences not only enriched his life but also fueled his desire to turn his
passion for riding into a business venture that resonates with fellow adventure
seekers.
Launching Meanders India
In July 2017, Prateek founded Meanders India, an adventure
touring company based in Bhopal. The company quickly gained recognition for
organizing unique tours across central India, focusing on undiscovered
landscapes. With over 25 trips and more than 1,000 riders, Meanders provided a refreshing
experience for thrill-seekers, led by professionally trained tour captains who
prioritized safety and enjoyment.
Transitioning to Wanderlooms
In November 2019, Prateek rebranded his vision under a new
name: Wanderlooms. Initially known as Meanders Clothing, the venture evolved
into a niche adventure clothing company aimed at bikers and travelers.
Wanderlooms offers apparel and accessories that combine style and
functionality, making it a go-to brand for those seeking adventure.
Crafting a Unique Brand
Wanderlooms stands out in the Indian clothing market by
catering specifically to adventure enthusiasts. The brand aims to provide
high-quality, travel-inspired apparel, creating a sense of community among
riders. With delivery options available across India, Wanderlooms quickly
garnered attention, fulfilling over a hundred orders each month, and
establishing itself as a prominent player in the adventure clothing niche.
Building a Thriving Community
Central to Wanderlooms’ success is the vibrant community it
has fostered. Within three years, the brand has built a loyal following of over
50,000 individuals who share a passion for adventure. This community plays an
essential role in providing feedback and insights, contributing to product
development, and enhancing the overall brand experience.
Backed by Notable Investors
Prateek's vision for Wanderlooms attracted support from
esteemed angel investors, including industry veterans like Ravi Nigam and S.
Ramadorai. Their backing, along with the resources from the AIC-RNTU
Foundation, has positioned Wanderlooms for significant growth. With this
support, Prateek is poised to expand operations and reach new milestones in the
adventure apparel market.
Journey of Prateek Vats: Founder and CEO of Wanderlooms- Entrepreneur/age/net worth/wife/clothing for bikers and travelers/Wanderlooms story/Prateek V
Embracing Challenges and Innovation
Wanderlooms adopts a nimble startup model, allowing it to
respond quickly to market changes. Prateek's willingness to take risks and
learn from mistakes has been instrumental in the brand’s evolution. This
flexibility enables the company to innovate continuously, ensuring that it
meets the needs and desires of its adventurous customers.
Future Aspirations
Looking ahead, Prateek envisions Wanderlooms becoming the
go-to brand for all travel and adventure needs. Plans to introduce offline
retail outlets and expand internationally within the next few years reflect his
ambition to broaden the brand's reach. Prateek aims to create a diverse product
mix that caters to the growing community of adventure enthusiasts.
Merging Passions
Prateek’s entrepreneurial journey seamlessly merges his love
for biking, adventure, and business. As the CEO of both Wanderlooms and Meanders
India, he leverages his extensive experience in the adventure touring industry
to inform product development and marketing strategies. This unique perspective
ensures that Wanderlooms remains authentic and relatable to its target
audience.
Making a Lasting Impact
Beyond just selling apparel, Prateek is dedicated to
creating an impact in the adventure community. By connecting with fellow riders
and sharing experiences, he fosters a culture of exploration and camaraderie.
His commitment to quality and adventure inspires others to embrace their
passions and explore the world around them.
A Call to Adventure
Prateek Vats invites fellow enthusiasts to join him on this
exhilarating journey. With a firm belief in collaboration and innovation, he
encourages others to connect and explore opportunities within the realm of
riding and adventure. As Wanderlooms continues to grow, Prateek remains focused
on building a brand that not only offers stylish apparel but also embodies the
spirit of adventure
Timeline for "Journey of Prateek Vats: A Trailblazer in
Adventure and Apparel"
2009: Prateek earns a Bachelor's degree in Hotel Management
from the Army Institute of Hotel Management in Bangalore.
2011: He completes an MBA in Operations Management at
Symbiosis Centre for Management Studies in Pune.
2017: Prateek founds Meanders India, an adventure touring
company based in Bhopal, organizing unique tours across central India.
2019: Meanders India rebrands as Wanderlooms, focusing on
adventure clothing for bikers and travelers.
2020: Wanderlooms gains a loyal community of over 50,000
adventure enthusiasts within three years.
2021: The brand receives support from notable angel
investors and the AIC-RNTU Foundation, enabling significant growth.
2022: Wanderlooms fulfills over a hundred orders each month,
establishing itself in the adventure clothing market.
2023: Prateek envisions expanding Wanderlooms with offline
retail outlets and international reach.
2024: Prateek fosters a culture of adventure, encouraging fellow enthusiasts to explore and connect through Wanderlooms.
