Biography of Mihir Karkare: Co-founder and Director of Mirum India- Entrepreneur
Journey of Mihir Karkare:
Early Educational Foundations
Mihir Karkare began his educational journey at the
University of Mumbai, where he pursued a Bachelor of Engineering in Computer
Science from 2003 to 2007. During his time at university, Mihir was actively
involved in various student activities. He served as the General Secretary of
the Students Council, participated in the National Service Scheme (NSS), and
was involved in chapters of the National Entrepreneurship Network (NEN) and
Computer Society of India (CSI). These roles helped him develop leadership and
organizational skills that would later prove invaluable in his professional
career.
Initial Professional Experience
After completing his studies, Mihir joined e-Emphasys
Technologies as an Associate Software Engineer in July 2007. Over nearly two
years, he contributed to the development of ERP solutions tailored for heavy
equipment and machinery dealers. Mihir was part of the xApps team, where he
worked on extending ERP functionalities with applications such as a Field
Service Scheduler and a Customer Dashboard. His role also involved developing
solutions based on Microsoft Dynamics CRM and Business Intelligence
technologies, laying a solid technical foundation for his future endeavors.
Founding Mirum India
In early 2009, Mihir co-founded Social Wavelength, which
later became Mirum India. This venture was launched just 15 months after
graduating from college. Social Wavelength quickly established itself as one of
India’s leading digital and social media agencies. The company’s rapid growth
and success were recognized when it was acquired by WPP, a global
communications services group, just before its fifth anniversary. This
acquisition marked a significant milestone in Mihir’s career and the company’s
trajectory.
Leadership at Mirum India
As Mirum India evolved, Mihir transitioned into the role of
Executive Vice President (EVP). Over the next 14 years, he played a pivotal
role in shaping the company’s strategy and growth. His responsibilities
included overseeing various facets of the business and driving its expansion
within the digital marketing and media space. In January 2024, Mihir was
promoted to Managing Director, further solidifying his leadership position and
influence within the company.
Journey of Mihir Karkare: Co-founder & Director of Mirum India Entrepreneur/ Social Wavelength/Age/Net worth/Mihir Karkare story/Mirum India story/wife
Early Career Insights
Before his entrepreneurial success, Mihir’s career was
characterized by a focus on technology and innovation. His work with pre-iPhone
mobile applications and early web 2.0 products provided him with a deep
understanding of emerging technologies. This background in technology and media
set the stage for his later achievements in the digital marketing industry.
Scaling Social Wavelength
Under Mihir’s leadership, Social Wavelength (now Mirum
India) grew rapidly, becoming one of the largest digital and social media
agencies in India. The company’s success was built on a foundation of
innovation and excellence in digital marketing solutions. Mihir’s vision and
strategic direction played a crucial role in scaling the company and
positioning it as a major player in the industry.
Acquiring WPP's Recognition
The acquisition of Social Wavelength by WPP was a testament
to the company’s success and Mihir’s effective leadership. The deal marked a
significant endorsement from one of the world’s largest advertising and
marketing conglomerates. It also provided Mirum India with resources and
opportunities to further enhance its services and reach a global audience.
Current Role and Responsibilities
As Managing Director of Mirum India, Mihir is focused on
steering the company through its next phase of growth. His role involves
addressing complex challenges faced by major brands, driving innovation, and
ensuring the continued success of the company. Mihir’s leadership is
instrumental in maintaining Mirum India’s position as a leading digital
solutions provider.
Passion for Problem-Solving
Mihir’s passion for solving complex problems is evident in
his work with some of the largest brands in India. He thrives on tackling big
challenges and finding innovative solutions that drive business success. This
problem-solving mindset is a core aspect of his approach to leadership and
business development.
Engaging with Entrepreneurs
In addition to his work with Mirum India, Mihir enjoys
engaging with other entrepreneurs and learning from their experiences. This
interaction helps him stay updated on industry trends and gain new perspectives
that can be applied to his own ventures. Mihir’s engagement with the
entrepreneurial community reflects his commitment to continuous learning and
growth.
Vision for Mirum India
Mihir’s vision for Mirum India includes driving the
company’s expansion and exploring new opportunities within the digital
solutions landscape. His leadership aims to build on the company’s success and
adapt to the evolving needs of the market. Mihir’s focus is on leveraging
innovation to deliver impactful solutions for clients.
Continuous Learning and Growth
Throughout his career, Mihir has maintained a commitment to
learning and growth. Whether through solving complex problems, engaging with
fellow entrepreneurs, or leading a major digital agency, Mihir’s approach is
driven by a desire to continuously improve and adapt. His journey reflects a
dedication to excellence and a passion for making a meaningful impact in the
digital and media industries.
Timeline for Mihir Karkare's Journey:
2003-2007 - Bachelor of Engineering in Computer Science at
University of Mumbai.
July 2007 - June 2009 - Associate Software Engineer at
e-Emphasys Technologies, working on ERP solutions.
Early 2009 - Co-founded Social Wavelength, which later
became Mirum India.
2013 - Mirum India was acquired by WPP, marking a
significant milestone.
January 2024 - Promoted to Managing Director of Mirum India.
Current - Leading Mirum India through its next phase of
growth and innovation.
