Biography of Vedika Tibrewal: Founder and CEO of Scoopski- Entrepreneur
Biography of Vedika Tibrewal:
Vedika Tibrewal, a vibrant entrepreneur from Kolkata, has
always been a passionate foodie. Her love for food runs deep, influencing her
everyday life and shaping her career. Whether exploring new dishes or
recommending her culinary finds to friends and family, food has been a central
theme in her life. This passion ultimately inspired her to turn her love for food
into a thriving business.
A Life-Changing Discovery
Vedika’s entrepreneurial journey took a pivotal turn during
a trip to the United States in 2017. While attending Harvard Summer School, she
visited a bustling café in New York City that was famous for its edible cookie
dough. The long lines of eager customers sparked her curiosity, leading her to
wait for over two hours just to try this innovative treat. When she finally
tasted the edible cookie dough, she was captivated by its unique blend of
flavors and textures—sweet yet savory, unlike anything she had experienced
before.
A New Idea Takes Shape
Returning to India, Vedika found herself craving the cookie
dough that had impressed her so much in New York. However, she quickly realized
that this delicious treat was virtually unknown in her home country. This
realization ignited a desire in her to introduce edible cookie dough to Indian
consumers. She began experimenting in her kitchen, researching recipes and
ingredients, laying the groundwork for a new culinary venture.
Family Support and Collaboration
As Vedika embarked on her entrepreneurial journey, her
mother, Sonal, decided to join her in this adventure. With her experience as a
homemaker, Sonal excelled in managing people and operations, allowing Vedika to
focus on product development and marketing. Together, they set up stalls at
local flea markets to test their product and gauge consumer interest, receiving
encouraging feedback that fueled their ambition.
Biography of Vedika Tibrewal: Founder and CEO of Scoopski- Entrepreneur/age/net worth/edible cookie dough/startup/Scoopski story/Vedika Tibrewal
The Launch of Scoopski
In 2018, Vedika officially registered her company, Sheltic
Foodworks Pvt Ltd, and launched Scoopski, India’s first brand of edible cookie
dough. They began selling their unique product in small jars, made fresh
without preservatives, which initially had a shelf-life of only 20 days.
Despite the challenges, Vedika was determined to make this innovative dessert a
success in the Indian market.
Overcoming Challenges
The early days of Scoopski were fraught with obstacles,
especially concerning the product’s shelf-life. Vedika faced numerous
challenges in perfecting her recipe to extend its longevity beyond 20 days.
Many times, she encountered failures and doubts, but her family instilled in
her the importance of resilience and perseverance. Drawing on their
encouragement, she kept pushing forward, determined to find a solution.
A Breakthrough Moment
After countless attempts and exhaustive research, Vedika
finally cracked the formula that allowed Scoopski’s cookie dough to have a
longer shelf-life without the use of preservatives. The day she received the
lab test results confirming the approval of her new formula felt monumental. It
was a validation of all her hard work and dedication, marking a significant
milestone in her entrepreneurial journey.
Expanding the Brand
In April 2022, Vedika decided to rebrand Scoopski and
introduce new flavors with extended shelf-lives. Her vision was not just to
create a cookie dough brand but to develop a company that offers a range of
Western desserts infused with Indian flavors. This broader ambition reflected
her commitment to innovation and her desire to provide unique culinary
experiences to her customers.
Values and Upbringing
Vedika's upbringing has greatly influenced her approach to
business. Raised by humble parents, she learned the importance of staying
grounded and treating others with respect. Her father's background in
transportation and warehousing instilled in her the principles of being a good
employer and valuing delayed gratification. These lessons have shaped her work
ethic and how she runs her business.
Navigating Youthful Challenges
Starting a company at just 21 years old brought its own set
of challenges. Many people underestimated Vedika due to her age, often failing
to take her seriously in the business world. However, her determination and the
patience taught by her mother helped her navigate these obstacles. Vedika’s
extroverted nature allowed her to forge connections and prove her capabilities
in the industry.
Balancing Work and Life
Vedika leads a structured yet flexible life, balancing her
professional responsibilities with personal time. Her day begins with reviewing
her calendar to allocate specific periods for both work and relaxation. This
balance is crucial for her, as she believes that “me time” is just as important
as productivity. During work hours, she collaborates closely with her team,
prioritizing tasks that need immediate attention.
Empowering Her Team
At Scoopski, Vedika fosters a sense of belonging among her
team members, many of whom come from modest backgrounds. She believes in
celebrating everyone's successes and important milestones, creating a
supportive workplace culture. Vedika takes pride in empowering the women on her
team, helping them become primary breadwinners and contributing to their
families’ financial stability.
Diverse Interests and Hobbies
Outside of her entrepreneurial endeavors, Vedika enjoys
reading and exploring various genres of literature. A book that resonates with
her is "Many Lives, Many Masters" by Brian Weiss, which she finds
deeply impactful. She also enjoys generative activities like cooking, poetry,
and art. Whenever she travels, she eagerly signs up for art classes, embracing
her creative side.
A Love for Entertainment
Like many millennials, Vedika enjoys binge-watching shows on
Netflix. Recently, she finished watching "Ginny and Georgia," and highly
recommends the docuseries "Broken," which deconstructs problematic
industries. This blend of interests showcases her multifaceted personality, as
she engages in both serious reading and lighthearted entertainment.
A Colorful Engagement
In December 2022, Vedika's engagement to Yash Shah was a
celebration filled with vibrant decor and family warmth. Hosted at their family
farmhouse in Gujarat, the event reflected their personal style, blending
traditional Indian elements with modern aesthetics. The planning team
creatively overcame logistical challenges to bring the couple's vision to life,
creating a stunning environment for their special day.
Looking Forward
Vedika Tibrewal’s journey as an entrepreneur is a testament
to her passion for food, dedication to her craft, and the influence of her
supportive family. From the inception of Scoopski to her future aspirations,
she continues to innovate and inspire others in the culinary world, proving
that with hard work and determination, dreams can indeed become a reality.
A timeline for Vedika Tibrewal’s journey with Scoopski:
2017: Discovers edible cookie dough during a trip to the
U.S. while attending Harvard Summer School.
2018: Officially launches Scoopski, India’s first brand of
edible cookie dough, under Sheltic Foodworks Pvt Ltd.
2018: Begins selling cookie dough in small jars; faces
challenges with product shelf-life.
2020: Successfully develops a longer-lasting cookie dough
formula, marking a significant milestone.
April 2022: Rebrands Scoopski, introduces new flavors, and
expands the product line to include Western desserts with Indian flavors.
2024: Empowers her team, emphasizes a supportive
workplace culture, and balances professional and personal life.
