Biography of Varun Trivedi: Founder of GoPMM & Director at Cashfree Payment- Entrepreneur
Varun Trivedi's Journey
From Student to Innovator:
Varun Trivedi’s journey in technology began at Sarvajanik
College of Engineering and Technology, where he earned a Bachelor's degree in
Computer Engineering from 2012 to 2015. His time there was marked not only by
academic achievements but also by his role as a Microsoft Student Associate,
which allowed him to immerse himself in technology and foster a passion for
innovation. This foundational experience set the stage for his future endeavors
in the tech industry.
Early Entrepreneurial Ventures: Chamestudio
In May 2015, Varun co-founded Chamestudio, a UI/UX and
product design studio based in Surat, Gujarat. Over the next seven years, he
honed his skills in brand development and design problem-solving while working
with notable clients like Uber and Microsoft. At Chamestudio, he developed and
launched IconScout as an in-house product, demonstrating his ability to turn
creative ideas into viable business ventures. This experience laid the
groundwork for his later success in the startup ecosystem.
Building IconScout: A Passion Project
In August 2016, Varun took a significant step in his
entrepreneurial journey by co-founding IconScout. He began as the Content and
Community Manager before transitioning to Marketing Head. Under his leadership,
IconScout grew from a concept into a thriving design resource marketplace,
attracting a global user base of 1.7 million. Varun’s strategic focus on
community building and user engagement was pivotal in establishing the brand’s
presence in a competitive market.
Driving Growth at IconScout
During his tenure at IconScout, Varun played a crucial role
in expanding the platform's reach. He effectively managed all marketing
channels, including social media, SEO, and email marketing. His efforts led to
a community growth of over 100,000 members, showcasing his aptitude for
fostering engagement and loyalty. By launching more than 20 products and
establishing partnerships with major players like Adobe and Google, he
solidified IconScout's reputation as a go-to resource for design assets.
Acquisition by LottieFiles: A Milestone Achievement
In 2021, IconScout was acquired by LottieFiles, marking a
significant milestone in Varun’s career. He transitioned into a Growth and
Product Marketer role at LottieFiles, where he contributed to the company’s
expansion strategy. During this period, he achieved remarkable growth metrics,
including an 800% year-over-year increase in monthly recurring revenue and a
50% reduction in churn rate. These accomplishments highlighted his expertise in
driving business performance and product success.
Biography of Varun Trivedi: Founder of GoPMM & Director at Cashfree Payment/ EX founder of IconScout/Age/Net worth/Investor/Varun Trivedi story
Transition to Cashfree Payments
In October 2022, Varun joined Cashfree Payments as an
Associate Director of Product Marketing. In this role, he leverages his
extensive experience in growth marketing to enhance Cashfree's offerings and
connect with a wider audience. His focus on customer needs and market trends
ensures that Cashfree remains competitive in the ever-evolving fintech
landscape.
Founding GoPMM: A Community Initiative
In May 2024, Varun co-founded GoPMM, a part-time initiative
aimed at building a community for product marketing professionals in India.
Alongside co-founder Vipul Nanda, he seeks to create a platform that fosters
collaboration and knowledge-sharing among product marketers. This venture reflects
his commitment to empowering others in the industry and nurturing a supportive
environment for growth.
Emphasizing Data-Driven Decisions
Varun is known for his data-driven approach to marketing and
product development. Throughout his career, he has prioritized analytics and
insights, allowing him to make informed decisions that drive success. By
combining creativity with analytical thinking, he effectively aligns product
strategies with user needs, ensuring sustained growth and customer satisfaction.
A Journey of Learning and Adaptation
Varun Trivedi’s career trajectory showcases his ability to
adapt and thrive in dynamic environments. From his early days as a student to
becoming a key player in multiple startups, he has consistently demonstrated a
passion for innovation and a commitment to excellence. His journey highlights
the importance of resilience, collaboration, and a strong focus on customer
needs.
Looking Ahead: Future Aspirations
As Varun continues to evolve in his career, he remains
dedicated to contributing to the tech and marketing landscapes. With
aspirations to further expand his impact through GoPMM and Cashfree, he aims to
inspire the next generation of product marketers and entrepreneurs. Varun’s
journey is a testament to the power of perseverance, creativity, and a
relentless pursuit of knowledge in achieving success.
Timeline of Varun Trivedi's Journey
2012-2015 - Earns a Bachelor's degree in Computer
Engineering from Sarvajanik College of Engineering and Technology; serves as a
Microsoft Student Associate.
May 2015 - Co-founds Chamestudio, a UI/UX and product design
studio in Surat, Gujarat.
August 2016 - Co-founds IconScout, initially serving as
Content and Community Manager.
2016-2021 - Grows IconScout into a thriving marketplace with
1.7 million users; manages marketing and community engagement.
2021 - IconScout is acquired by LottieFiles; Varun becomes
Growth and Product Marketer.
October 2022 - Joins Cashfree Payments as Associate Director
of Product Marketing.
May 2024 - Co-founds GoPMM, a community initiative for
product marketing professionals in India.
Future Aspirations - Aims to further impact the tech and
marketing landscapes through GoPMM and Cashfree.
