Biography of Susmitha Lakkakula: Founder and CEO of CloudTailor- Entrepreneur
Biography of Susmitha Lakkakula:
In Hyderabad, Susmitha Lakkakula embarked on a remarkable
journey to redefine fashion for women. With a strong educational background,
including an Executive MBA from the Indian Institute of Management, Calcutta,
and a Master’s in Computer Software Engineering from the Birla Institute of
Technology and Science, Pilani, she possessed the skills necessary to make a
significant impact in the industry. Her career spanned over 18 years, during
which she gained extensive experience in the IT sector, working with prominent
companies such as Wipro and Dell Technologies.
Recognizing the Gap
Throughout her career, Susmitha was not just focused on
technology; she was also keenly aware of the challenges women faced in finding
suitable clothing. This awareness deepened during her pregnancy when she
encountered difficulties in accessing fashionable and comfortable clothing
options. She realized that this was not a unique experience but a widespread
issue that many women struggled with. This sparked a passion in her to find a
solution that could cater to these needs.
The Birth of CloudTailor
In October 2020, Susmitha took a bold step and co-founded
CloudTailor, a revolutionary platform designed to provide personalized fashion
solutions for women. Recognizing the potential of technology in addressing
fashion challenges, she envisioned an app that would combine fashion styling,
order placement, and tracking—all at the user’s fingertips. With the beta
version of the CloudTailor app now live on both Android and iOS, her dream
began to take shape.
A Unique Concept
CloudTailor stands out as a direct-to-consumer (D2C)
platform, specializing in personalized tailoring and fashion services. Unlike
traditional retail, CloudTailor offers a seamless experience where women can
choose outfits based on their unique measurements and preferences. The platform
also incorporates social styling features, enabling users to share their
choices and gain insights from others, making the entire process interactive
and enjoyable.
Comprehensive Solutions
The CloudTailor app is designed to be a one-stop solution
for all fashion-related needs. It offers a complete range of services, from
styling consultations with fashion designers to doorstep measurements.
Customers can easily place their orders, track their shipments, and enjoy
lifetime free alterations—all through the app. This innovative approach not
only saves time but also ensures that women can have their outfits tailored
precisely to their bodies.
Expansion Plans
Since launching, CloudTailor has rapidly scaled its
operations. The Hyderabad Fulfillment Center has been operational for several
months, and plans are underway to expand to other cities like Gurgaon, Kolkata,
and Ludhiana. This expansion is vital for serving a broader customer base,
including those overseas, as CloudTailor now caters to clients in countries
such as the USA, Australia, the UK, and Singapore.
Bridging the Gap
Susmitha’s vision for CloudTailor was driven by her desire
to bridge the gap between traditional tailoring and modern technology. She
noticed that many women found the process of ordering custom clothing
frustrating and time-consuming. With CloudTailor, she aimed to simplify this
workflow, allowing women to have control over their fashion choices while
eliminating the usual hassles associated with tailoring.
A Personalized Experience
One of the most significant advantages of CloudTailor is its
emphasis on personalization. The platform not only allows users to create
outfits according to their specifications but also provides free lifetime
alterations. This is particularly beneficial for women whose bodies may change
over time, offering them a flexible solution that caters to their evolving
needs.
Learning from the Past
Susmitha’s extensive background in software management and
testing has played a pivotal role in the development of CloudTailor. Her experience
in the tech industry equipped her with the skills to build a robust app that
addresses user needs effectively. This technical expertise, combined with her
entrepreneurial spirit, has been crucial in navigating the challenges of
launching a startup.
Biography of Susmitha Lakkakula: Founder & CEO of CloudTailor- Entrepreneur/age/net worth/investor/fashion solutions for women/Susmitha L story
Building Community
CloudTailor is not just about selling clothes; it’s about
creating a community of women who can share their fashion experiences and
insights. The social styling feature encourages users to connect, collaborate,
and inspire one another, fostering a sense of belonging. This aspect of the
platform makes it more than just a shopping app; it becomes a space for
empowerment and support.
The Challenge Ahead
Every startup faces challenges, and CloudTailor is no
exception. Susmitha understands that building a brand in the competitive
fashion industry requires constant innovation and adaptation. Her commitment to
understanding customer feedback and continuously improving the platform will be
key to overcoming obstacles and achieving long-term success.
Future Aspirations
Looking ahead, Susmitha aims to elevate CloudTailor further
by expanding its offerings and enhancing user experience. Her goal is to
position CloudTailor as the go-to brand for personalized fashion solutions,
democratizing fashion for women everywhere. With a focus on quality,
convenience, and innovation, she is confident that CloudTailor will thrive in the
evolving fashion landscape.
The Impact of Technology
Susmitha’s journey with CloudTailor highlights the
transformative power of technology in the fashion industry. By integrating
digital solutions with traditional tailoring, she has created a unique platform
that addresses real-world problems. This blend of innovation and
personalization is essential in a market where consumers increasingly seek tailored
experiences.
A Legacy of Empowerment
Through CloudTailor, Susmitha Lakkakula aims to empower
women to take charge of their fashion choices. Her story is a testament to the
impact of identifying market gaps and leveraging technology to create meaningful
solutions. As CloudTailor continues to grow, it embodies her vision of making
fashion accessible, enjoyable, and personalized for women around the world.
Conclusion: A New Era in Fashion
In a world where fashion can often feel impersonal and
overwhelming, CloudTailor emerges as a beacon of hope. Susmitha’s innovative
approach not only redefines the shopping experience but also champions the idea
that fashion should be about individual expression and comfort. As she leads
CloudTailor into the future, her commitment to personalization and customer
satisfaction will undoubtedly set new standards in the industry.
Timeline for the Journey of Susmitha Lakkakula and
CloudTailor
2000-2005: Susmitha completes her Master's in Computer
Software Engineering at BITS Pilani.
2005-2007: Pursues an Executive MBA from IIM Calcutta,
building a foundation in business strategy.
2007-2020: Gains 18 years of experience in the IT sector
with companies like Wipro and Dell Technologies.
2018: Encounters challenges in finding fashionable maternity
clothing, igniting her passion for women's fashion.
October 2020: Co-founds CloudTailor, a platform for
personalized fashion solutions for women.
2020: Launches the beta version of the CloudTailor app,
integrating fashion styling and order tracking.
2021: Introduces features like free lifetime alterations and
doorstep measurements, enhancing user experience.
2022: Expands operations with a Hyderabad Fulfillment Center
and plans to reach cities like Gurgaon and Kolkata.
2023: Begins catering to international clients in the USA,
Australia, the UK, and Singapore.
2024 and Beyond: Aims to position CloudTailor as a leading
brand for personalized fashion, focusing on innovation and community building.
