Biography of Sushruthi Krishna: Founder of Saaki- Entrepreneur
Biography of Sushruthi Krishna:
Sushruthi Krishna, an ambitious entrepreneur, is making
waves in the fashion industry with her brand, Saaki. Launched in 2020, Saaki
focuses on creating modern ethnic wear for women, combining traditional
aesthetics with contemporary styles. Sushruthi’s journey into fashion began
after she graduated with a Bachelor of Architecture from R V College of
Architecture in Bengaluru, where she cultivated a keen sense of design that would
later influence her brand.
Finding the Right Partner
Before launching Saaki, Sushruthi worked with Spoyl, where
she managed influencer-led private brands. This experience helped her
understand the dynamics of brand-building in the fashion space. While at Spoyl,
she collaborated with popular influencers, which piqued her interest in
creating her own label. The idea for Saaki was born from a chance meeting with
actress Samantha Ruth Prabhu, who was also looking to partner on a business
venture. Their mutual vision for a brand aimed at modern women solidified their
partnership.
Identifying Market Potential
Sushruthi recognized a gap in the ethnic wear market, which
was largely unorganized and dominated by high-priced offerings. She believed
that there was a significant opportunity to create a brand that provided
premium quality ethnic wear at affordable prices. With this vision in mind, she
and Samantha decided to establish Saaki, focusing on catering to women who
value both style and comfort in their clothing.
The Birth of Saaki
The planning for Saaki began in 2019, focusing on supply
chain solutions, inventory management, and other essential business elements.
However, the launch, originally set for March 2020, coincided with the onset of
the COVID-19 lockdown. This unexpected delay was frustrating, but Sushruthi and
her team used the time to conduct thorough market research and analyze
post-pandemic consumer trends.
Navigating Challenges
Despite the initial setback, the duo remained resilient.
They officially launched Saaki in September 2020, right when direct-to-consumer
(D2C) shopping was gaining traction. Sushruthi leveraged her insights from the
pandemic to tailor their approach, ensuring that Saaki could thrive in a
rapidly changing market. The focus on D2C allowed them to connect directly with
customers and build a loyal following.
Building a Brand Identity
From the beginning, Saaki aimed to create a brand that
resonated with a global audience while staying true to Indian heritage.
Sushruthi emphasized the importance of blending contemporary trends with
traditional designs, setting Saaki apart from competitors. This unique identity
helped attract customers who were looking for modern interpretations of ethnic
wear.
Biography of Sushruthi Krishna: Founder of Saaki- Entrepreneur/age/net worth/wife/startup/supply chain & amrket research/Saaki story/Sushruthi K story
Organic Growth Through Community
Saaki’s growth has been impressive, with the brand quickly
establishing itself as a multi-crore entity within just two years. Remarkably,
all of this growth was achieved organically—Sushruthi and Samantha did not
spend money on social media ads. Instead, they relied on their personal
engagement with the brand, using their social media presence to showcase their
love for Saaki, which in turn created buzz and brand recognition.
Expanding Horizons
The brand's success led to its international expansion,
allowing Saaki to ship products to over 15 countries. This reach is a testament
to the growing popularity of Indian ethnic wear on the global stage. Sushruthi
aims to further diversify Saaki’s product line, exploring new categories and
distribution channels to enhance the brand’s visibility and market presence.
Embracing Modern Values
Saaki stands out not just for its aesthetic but also for its
commitment to sustainability and ethical practices. Sushruthi believes that
modern consumers are increasingly conscious of the brands they support, and
Saaki aims to align with these values. This approach not only enhances brand
loyalty but also contributes positively to the fashion industry as a whole.
A Vision for the Future
As Saaki continues to grow, Sushruthi remains focused on her
vision of elevating Indian fashion on a global scale. She aspires to build a
brand that not only meets the needs of contemporary women but also serves as a
representation of Indian culture worldwide. With her architectural background
influencing her design sensibilities, Sushruthi is well-equipped to innovate in
a competitive market.
Celebrating Success
Sushruthi’s journey with Saaki is a powerful example of how
passion and perseverance can lead to success in the fashion industry. From its
humble beginnings to becoming a recognized brand, Saaki reflects the changing
landscape of fashion, where tradition meets modernity. As she looks ahead,
Sushruthi is excited about the possibilities that lie in the future for Saaki
and the impact it will have on the fashion world.
An Inspiring Legacy
Sushruthi Krishna’s story is one of resilience, innovation,
and collaboration. By partnering with Samantha Ruth Prabhu and focusing on a
D2C model, she has carved a niche for Saaki in the bustling fashion market. As
Saaki continues to grow and evolve, Sushruthi’s commitment to quality and
customer satisfaction will undoubtedly leave a lasting impact on the industry,
inspiring future generations of entrepreneurs.
A timeline for Sushruthi Krishna’s journey with Saaki:
2018: Graduates with a Bachelor of Architecture from R V
College, Bengaluru.
2019: Begins planning Saaki, focusing on supply chain and
market research.
2020: Launches Saaki in September, amid COVID-19,
capitalizing on the D2C trend.
2020: Partners with actress Samantha Ruth Prabhu to
establish the brand.
2021: Achieves impressive organic growth without social
media ads, relying on personal engagement.
2022: Expands internationally, shipping to over 15
countries.
2025: Focuses on sustainability, ethical practices, and
diversifying the product line.
