Biography of Sujot Malhotra: Founder and CEO of Beardo-Indian Entrepreneur

 Biography of Sujot Malhotra: Founder and CEO of Beardo- Entrepreneur

Story of Sujot Malhotra's Journey

Sujot Malhotra’s professional journey began with a strong educational foundation. He completed his Bachelor’s Degree in Information Technology at Delhi University between 1999 and 2003. This period was marked by his active engagement in various extracurricular activities, laying the groundwork for his future leadership roles. Following his undergraduate studies, Sujot pursued a Post Graduate Diploma in Business Management (PGDBM) with a focus on Marketing and Finance at XLRI Jamshedpur from 2004 to 2006. His involvement in the Marketing Association of XLRI (MAXI) during this time highlighted his growing interest in marketing and business strategy.

Early Entrepreneurial Ventures

Before diving into corporate life, Sujot co-founded One Click Technologies in December 2002. This venture, which focused on the installation and networking of cyber cafés and providing software modules, allowed him to gain hands-on experience in entrepreneurship and business operations. His role in this startup provided him with valuable insights into running a business and managing client relationships, setting the stage for his future successes in larger corporate environments.

Entry into the Corporate World

Sujot’s corporate journey began with a summer internship at Colgate-Palmolive in 2005. During his internship, he worked on a project related to the activation of a new product in West Bengal. This experience provided him with a practical understanding of brand management and marketing strategies, reinforcing his decision to pursue a career in marketing. After completing his MBA, Sujot joined Marico Limited in August 2006, marking the start of a significant phase in his career.

Leadership at Marico Limited

At Marico Limited, Sujot Malhotra took on various leadership roles over a span of 13 years and 10 months. Notably, from August 2017 to March 2020, he served as the Category Head for Parachute, overseeing a portfolio worth over $400 million. His responsibilities included developing long-term strategies and annual marketing plans for Parachute and Parachute Advanced, managing a large team of marketers, and leading cross-functional collaborations. His efforts in distilling the master brand’s proposition to “Love in a Bottle” and managing a substantial advertising budget significantly impacted the brand’s market presence.

Transition to Beardo

In July 2020, Sujot transitioned to a new challenge as the Chief Executive Officer at Beardo, India’s largest direct-to-consumer male grooming company. His role involved leading the company through a period of growth and transformation. At Beardo, he was instrumental in shaping the company’s strategic direction and expanding its product offerings in the men’s grooming sector. His leadership aimed to establish Beardo as a go-to brand for men’s lifestyle and styling needs.

Biography of Sujot Malhotra: Founder and CEO of Beardo-Indian Entrepreneur/Age/Net worth/Wife/Marico Limited/Sujot Malhotra story/Beardo story

A Strategic Career Break

In April 2024, Sujot decided to take a planned career break to fulfill a lifelong dream of traveling around the world. His itinerary included visiting over 100 cities across 28 countries within a year. This sabbatical was not just a personal journey but also a break from his professional responsibilities at Beardo, allowing him to explore new cultures and experiences while taking time away from his executive role.

Changes at Beardo

During Sujot’s career break, significant changes occurred at Beardo. Key executives, including the head of marketing and the head of finance and operations, departed from the company. Their exits led to a shift in the company’s leadership structure. The responsibilities of the CEO were divided between the Chief Business Officer, Siddharth Vaya, and the Head of Marico’s Digital First Businesses, Koteshwar LN. This reorganization was aimed at ensuring continuity and maintaining the company’s operational efficiency in Sujot’s absence.

Achievements and Impact

Under Sujot’s leadership, Beardo achieved substantial growth and recognition in the men’s grooming market. The company became known for its direct-to-consumer approach and innovative grooming solutions. Beardo’s success was a testament to Sujot’s ability to steer large-scale operations and his strategic vision in building a strong brand presence. His tenure at Marico and Beardo highlighted his expertise in brand management, marketing, and executive leadership.

Future Uncertainties

As Sujot Malhotra continues his global travels, there is uncertainty about his return to Beardo. The company’s future strategies and leadership dynamics are in flux, with new leaders stepping in to fill the void created by his absence. The direction of Beardo’s growth and development will likely be influenced by these changes, and the company will need to adapt to the evolving market conditions.

Legacy and Influence

Sujot Malhotra’s career has been marked by significant achievements in marketing and brand management. His contributions to Marico’s flagship Parachute portfolio and his leadership at Beardo underscore his impact on the industry. His story reflects a successful blend of entrepreneurial spirit, strategic thinking, and a commitment to personal and professional growth. Sujot’s journey continues to inspire others in the fields of marketing and business leadership.

A New Chapter

As Sujot embarks on this new chapter of global exploration, his career thus far stands as a testament to his achievements and influence in the corporate world. His dedication to his career and his passion for exploring the world reflect a balanced approach to personal and professional fulfillment. The experiences gained during his travels may also shape his future endeavors, potentially leading to new opportunities and insights in the business world.

Timeline of Sujot Malhotra’s Journey

1999-2003: Completed Bachelor’s Degree in Information Technology at Delhi University.

2004-2006: Pursued Post Graduate Diploma in Business Management (PGDBM) at XLRI Jamshedpur.

December 2002: Co-founded One Click Technologies, focusing on cyber café networking and software modules.

2005: Interned at Colgate-Palmolive, working on a product activation project.

August 2006: Joined Marico Limited, beginning a significant phase in his career.

August 2017 - March 2020: Served as Category Head for Parachute at Marico Limited.

July 2020: Became Chief Executive Officer at Beardo.

April 2024: Took a planned career break to travel around the world, visiting 100+ cities in 28 countries.

During 2024: Beardo experienced a leadership reorganization with key executives departing.

Biography of Sujot Malhotra: Founder and CEO of Beardo-Indian Entrepreneur/Age/Net worth/Wife/Marico Limited/Sujot Malhotra story/Beardo story