Biography of Suhasini Kirloskar: Founder and CEO of MarketAxis Consulting
Journey of Suhasini Kirloskar:
Early Academic Foundations
Suhasini Kirloskar began her academic journey with a
Bachelor of Science degree from Jai Hind College, Mumbai University, which she
completed in 1987. She then pursued a Master’s in Management Studies (MMS) with
a specialization in Marketing from SVKM’s Narsee Monjee Institute of Management
Studies (NMIMS), Mumbai. This strong educational foundation equipped her with
essential business and marketing skills, setting the stage for her future
career.
Initial Career Steps in Marketing
Suhasini’s professional career commenced in 2001 with India
Properties Com Pvt. Ltd., where she worked as a National Business Manager.
During this role, she honed her skills in business management and strategic
marketing. Following this, she took on the role of Business Manager at Seacom
Technology Pvt Ltd for a brief period, gaining further experience in marketing
and communication.
Building Expertise in Marketing Communication
From March 2004 to February 2006, Suhasini served as a
Marketing Manager at Compulink Systems Ltd., an IT company. Here, she managed
marketing and corporate communication functions, including public relations,
marketing collateral creation, and event management. This role provided her
with a comprehensive understanding of marketing communications and branding.
Biography of Suhasini Kirloskar: Founder and CEO of MarketAxis Consulting /Startup?investor/Age/Net worth/Suhasini Kirloskar story/MarketAxis Consultin
Leadership in Marketing at GS Lab
In February 2014, Suhasini became the Chief of Marketing at
GS Lab, a position she held until December 2015. At GS Lab, she was responsible
for defining and executing marketing strategies aimed at achieving sales
targets and corporate goals. She developed positioning themes and managed
marketing activities across various media and channels, including content marketing,
social media, and events.
Advancing in International Trade with UKTI
Suhasini’s expertise in marketing led her to a role as Director
at the British Trade Office, Pune, from September 2009 to January 2014. At UK
Trade & Investment, she focused on promoting trade and investment between
the UK and India, enhancing her skills in international trade and investment
marketing.
Founding MarketAxis Consulting
In January 2016, Suhasini founded MarketAxis Consulting, a
firm dedicated to helping B2B organizations drive growth and build their
brands. As CEO, she has led the development of the B2B Growth Essentials
program, which provides comprehensive training for achieving breakthrough
growth. MarketAxis serves clients in the USA, Canada, the UAE, and India,
offering services in brand positioning, content strategy, digital marketing,
and social media management.
Head of Marketing at The Gamification Company
From April 2023 to November 2023, Suhasini worked as the
Head of Marketing at The Gamification Company. In this role, she was
responsible for creating and executing the go-to-market strategy for the
company's product range. She developed brand messaging and marketing plans,
overseeing the execution of these strategies to enhance the company’s market
presence.
Notable Contributions and Expertise
Suhasini’s career has been marked by significant
contributions to marketing strategy and content creation. She has consulted
globally, specialized in destination marketing, and organized seminars and
workshops under the banner of the Winning Edge Knowledge Series. Her expertise
spans various sectors, including technology, consulting, and industrial products.
Recognitions and Certifications
Suhasini’s achievements in marketing have earned her several
recognitions. In December 2015, she was named one of the 100 ‘Most Influential
Marketing Technology Leaders’ at the World Marketing Congress. Additionally, she
is certified by the Institute of Directors as a Corporate Director and has been
empaneled as a Digital Marketing Trainer by Google and FICCI, with
certification from Sikkim Manipal University.
Ongoing Impact and Training
Today, Suhasini continues to impact the marketing field
through her work at MarketAxis Consulting and various training programs. Her
B2B Growth Essentials course is well-regarded, and she conducts knowledge
sessions for entrepreneur networks, business schools, and trade bodies. Her
ongoing contributions to B2B marketing demonstrate her commitment to driving
growth and innovation in the industry.
Timeline of Suhasini Kirloskar’s Career
1987 – Completed Bachelor of Science at Jai Hind College,
Mumbai University.
1989 – Earned Master’s in Management Studies (MMS) in
Marketing from NMIMS.
2001 – Started as National Business Manager at India
Properties Com Pvt. Ltd.
2004 to 2006 – Served as Marketing Manager at Compulink
Systems Ltd.
September 2009 to January 2014 – Worked as Director at UK
Trade & Investment (British Trade Office, Pune).
February 2014 to December 2015 – Held position of Chief of
Marketing at GS Lab.
December 2015 – Recognized as one of the 100 ‘Most
Influential Marketing Technology Leaders’ at the World Marketing Congress.
January 2016 – Founded MarketAxis Consulting as CEO.
April 2023 to November 2023 – Head of Marketing at The
Gamification Company.
Present – Continues to lead MarketAxis Consulting and
conduct training programs.
