Biography of Snigdha Gupta: Founder of Skewb Analytics- Entrepreneur
Biography of Snigdha Gupta:
Snigdha Gupta’s journey into the world of analytics began at
the prestigious Indian Institute of Technology (IIT) Kanpur, where she pursued
a Master’s degree in Mathematics and Scientific Computing from 2000 to 2006.
Her advanced studies provided her with a robust foundation in analytical
thinking and problem-solving, setting the stage for a career dedicated to
unraveling complex data challenges.
Early Career: A Foundation in Retail Analytics
After completing her education, Snigdha began her
professional journey as an Analyst at Mu Sigma Inc. in June 2006. Here, she
gained valuable experience in analytics and consulting, laying the groundwork
for her future endeavors. Her role involved applying data science techniques to
solve business problems, a skill that would become a hallmark of her career.
Gaining Expertise: Retail Analytics at dunnhumby
In September 2007, Snigdha joined dunnhumby as an Analyst,
where she specialized in retail analytics for UK and US retailers. Her work
involved leveraging data to drive insights for retail strategies, which honed
her expertise in customer analysis and data interpretation. This role was
crucial in building her understanding of how data can influence consumer behavior
and business decisions.
Building Strategic Insights: HSBC and Absolutdata
From April 2010 to June 2012, Snigdha worked at HSBC as an
Assistant Manager, focusing on marketing, network, and channel management.
Following this, she moved to Absolutdata, where she served as a Manager from
June 2012 to April 2014. At Absolutdata, she was involved in delivering
data-driven insights that helped clients make informed strategic decisions.
These roles further solidified her skills in data analysis and strategic
thinking.
Biography of Snigdha Gupta: Founder of Skewb Analytics- Entrepreneur/Age/Net worth/Snigdha Gupta story/Skewb Analytics/SaaS startup/business intellige
Advancing in Analytics: Fractal Analytics and Delhivery
In 2014, Snigdha took on a new challenge at Fractal
Analytics as an Associate Director, where she managed complex analytical
projects and led teams in delivering actionable insights. Her expertise
continued to grow as she moved to Delhivery in September 2015, where she served
as an Associate Director. At Delhivery, she built advanced analytical models to
predict consumer behavior with high accuracy, which were used to drive
strategic decisions in marketing and operations.
Leading Data Science Practices: Wavemaker and Maxus Global
Snigdha’s career reached new heights when she joined Wavemaker-India,
a WPP company, in November 2017 as Head of Analytics and Data Science practice.
In this role, she led the data science center and managed analytics strategies
across various sectors. Her leadership at Wavemaker and her previous role at
Maxus Global, where she was involved in similar responsibilities, showcased her
ability to handle high-level data science initiatives and client interactions.
Founding Skewb Analytics: A Vision for Next-Gen Analytics
In January 2022, Snigdha co-founded Skewb Analytics, a SaaS
start-up focused on providing advanced business intelligence solutions. Skewb
Analytics aims to leverage AI, big data, and emerging technologies to offer
actionable insights that enhance market reach and improve business outcomes.
This venture reflects her commitment to driving innovation in the analytics
space and addressing complex client challenges.
Innovating with Skewb Analytics: Transforming Business
Intelligence
At Skewb Analytics, Snigdha leads efforts to develop
cutting-edge analytical solutions that empower organizations to achieve
marketing excellence. The company's offerings include media and marketing
analytics, digital analytics, CRM analytics, and data governance. By using
ultra-intelligent AI models, Skewb Analytics provides personalized solutions
that significantly enhance efficiency and effectiveness for its clients.
Enabling Growth: Skewb Analytics’ Impact
Under Snigdha’s leadership, Skewb Analytics has made
significant strides in the analytics industry. The company’s solutions are
designed to help enterprises triple their return on investment in a fraction of
the time, addressing critical aspects such as business planning, product
management, and real-time media measurement. This focus on actionable insights
is transforming how businesses approach their marketing strategies.
Setting Ambitious Goals: Future Aspirations for Skewb
Analytics
Looking ahead, Skewb Analytics aims to become a $100 million
company by 2027. The company's growth strategy involves expanding its client
base and continuously innovating its analytics solutions. Snigdha’s vision for
Skewb Analytics is to become a leading player in the marketing analytics space,
driven by the company’s commitment to delivering superior analytical solutions
and tangible outcomes.
A Leader in Analytics: Shaping the Industry’s Future
Throughout her career, Snigdha Gupta has established herself
as a leader in the analytics field. Her experience spans various industries,
including retail, finance, and telecommunications, and her work has
consistently focused on delivering high-impact insights and strategies. Her
role at Skewb Analytics underscores her dedication to advancing the field of
analytics and providing valuable solutions to businesses globally.
Embracing Emerging Technologies: The Role of AI in Analytics
Skewb Analytics is at the forefront of integrating AI and
emerging technologies into business intelligence. Snigdha’s approach emphasizes
the importance of leveraging these technologies to provide deep, actionable
insights. By embracing AI and big data, Skewb Analytics is able to offer
innovative solutions that meet the evolving needs of modern enterprises.
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Driving Excellence: The Mission of Skewb Analytics
Snigdha Gupta’s mission with Skewb Analytics is to drive
marketing excellence through advanced analytics. The company’s solutions are
designed to enhance business performance and strategic decision-making by
providing detailed, data-driven insights. This mission reflects Snigdha’s
broader goal of advancing the analytics industry and helping organizations achieve
their business objectives.
A Vision for the Future: Skewb Analytics and Beyond
As Skewb Analytics continues to grow, Snigdha Gupta remains
focused on its mission to revolutionize the analytics landscape. The company’s
innovative approach and commitment to excellence position it as a key player in
the industry. With a clear vision for the future, Skewb Analytics is set to
make a lasting impact on the world of business intelligence and analytics.
Timeline for Snigdha Gupta's Career:
2000-2006: Completes Master’s in Mathematics and Scientific
Computing at IIT Kanpur.
June 2006: Begins as an Analyst at Mu Sigma Inc., focusing
on data science and consulting.
September 2007: Joins dunnhumby as an Analyst, specializing
in retail analytics.
April 2010 - June 2012: Works at HSBC as Assistant Manager
and then at Absolutdata as a Manager, enhancing data-driven decision-making.
2014: Moves to Fractal Analytics as Associate Director,
leading complex analytical projects.
September 2015: Joins Delhivery as Associate Director,
developing predictive models for consumer behavior.
November 2017: Becomes Head of Analytics and Data Science
practice at Wavemaker-India.
January 2022: Co-founds Skewb Analytics, a SaaS startup
offering advanced business intelligence solutions.
Ongoing: Leads Skewb Analytics in developing cutting-edge
analytical solutions, aiming for significant industry impact and growth.
