Biography of Siddhant Malani: Founder and CEO of Canrivo and Traffic Sahayak- Entrepreneur
Biography of Siddhant Malani:
Siddhant Malani’s journey is a fascinating blend of
education, entrepreneurial spirit, and a drive to innovate in the tech
industry. He studied at the N.L. Dalmia Institute of Management Studies and
Research, where he earned his Master of Management Studies with a focus on
marketing between 2009 and 2011. Before that, he completed his Bachelor of
Engineering in Electrical and Electronics at G.H. Raisoni College of
Engineering in Nagpur. This strong educational foundation set the stage for his
future ventures in product development and growth strategies.
The Spark of Innovation
After finishing his studies, Siddhant began his professional
journey in the family business, B. Malani & Co., which was a leader in the
automobile engine reconditioning sector. Over nearly five years, he took on
various responsibilities that included daily operations and expanding the
business's client base. His efforts contributed to a 5% increase in annual
turnover, and he even developed two types of machines for similar businesses.
This experience honed his skills in business development and management, which
would later be essential in his entrepreneurial endeavors.
Entering the Corporate World
Siddhant’s transition to the corporate environment came when
he joined A.C. Nielsen, the top market research firm globally. From 2011 to
2013, he worked as a Client Solutions Executive, where he was responsible for
understanding client needs, preparing proposals, and coordinating consumer
research projects. He processed significant surveys for major retailers and
provided critical insights that helped clients improve their strategies. This
role refined his analytical skills and deepened his understanding of consumer
behavior.
The First Startup: Traffic Sahayak
In 2017, Siddhant took the leap into entrepreneurship by
founding his first startup, "Traffic Sahayak." This innovative app
allowed users to report traffic violations quickly and easily. With a small
tech team, he developed a one-touch recording feature that made reporting
violations a breeze. Within four years, the app attracted 9,000 users, 90% of
whom joined organically. Siddhant's commitment to enhancing user experience was
evident as he integrated voice technology, allowing users to report incidents hands-free.
Building Community Engagement
As the founder of Traffic Sahayak, Siddhant understood the
importance of community. He actively engaged users on social media,
particularly on Twitter, where he built a following of 5,000. His focus on
organic growth helped create a robust community dedicated to improving road
safety. By addressing customer queries and gathering insights, he ensured that
the app not only met user needs but also fostered a sense of belonging among
its users.
The Second Startup: Canrivo
Following the success of Traffic Sahayak, Siddhant launched
his second startup, "Canrivo," in 2021. This app was likened to
TikTok but focused on geo-tagged videos captured by users on the road. The
vision behind Canrivo was to create a massive community where motorists,
passengers, and bystanders could share real-time visuals of road conditions.
Within just five weeks, his team of four techies rolled out the minimum viable
product, showcasing Siddhant’s ability to execute ideas swiftly and
efficiently.
Biography of Siddhant Malani: Founder & CEO of Canrivo and Traffic Sahayak/ Entrepreneur/Age/Net worth/ Siddhant Malani/geo-tagged video sharing app
Creative Marketing Strategies
To generate excitement around Canrivo, Siddhant implemented
unique marketing strategies, including an “invite-only” mechanism similar to
Clubhouse, which created a sense of exclusivity and urgency among potential
users. This innovative approach not only boosted initial user engagement but
also helped build a community of drivers eager to share their experiences and
insights about the roads.
Driving Product Development
As the Product Head for Canrivo, Siddhant was deeply involved
in every aspect of product development. He coordinated tasks using tools like
Slack, GitHub, and Trello, ensuring that the project stayed on track. He also
focused on enhancing the app's digital presence through SEO and social media
strategies, which were vital for attracting new users. His hands-on approach
allowed him to monitor how data flowed through the app and to implement
features that improved user convenience.
Insights from Consumer Behavior
Throughout his entrepreneurial journey, Siddhant’s understanding
of consumer behavior played a crucial role in shaping his products. By
analyzing user interactions and gathering feedback, he was able to identify
what features resonated with users and what needed improvement. This focus on
user-centric design not only enhanced the overall experience but also
positioned his startups as leaders in their respective niches.
A Strong Foundation in Tech
Siddhant’s ventures were built on a foundation of solid
technical knowledge and strategic thinking. He collaborated closely with both
technical and non-technical team members, fostering an environment where ideas
could flow freely. His ability to bridge the gap between technology and user
experience was instrumental in the success of both Traffic Sahayak and Canrivo.
A Legacy of Learning
Today, Siddhant continues to share his knowledge and
insights on platforms like LinkedIn, where he discusses product teardowns and
his learnings from the startup world. His journey is not just about building
apps but also about fostering a culture of innovation and community engagement.
As he looks toward the future, Siddhant remains committed to creating products
that not only solve problems but also enhance the lives of users.
The Road Ahead
With Canrivo now registered as a Private Limited Company and
actively operating in the IT industry, Siddhant’s entrepreneurial spirit shows
no signs of slowing down. His passion for technology and consumer insights
continues to drive him, as he explores new opportunities and challenges in the
ever-evolving landscape of startups. Each step he takes is a testament to his
belief in the power of innovation and community in shaping a better future.
Timeline of Siddhant Malani's Journey
2009-2011: Siddhant studies at N.L. Dalmia Institute,
earning a Master of Management Studies with a focus on marketing.
2005-2009: He completes a Bachelor of Engineering in
Electrical and Electronics at G.H. Raisoni College.
2011-2016: Siddhant works at the family business, B. Malani
& Co., contributing to a 5% increase in annual turnover and developing two
machines.
2011-2013: He joins A.C. Nielsen as a Client Solutions
Executive, honing his analytical skills and understanding of consumer behavior.
2017: Siddhant launches his first startup, Traffic Sahayak,
an app for reporting traffic violations, gaining 9,000 users in four years.
2017-2021: He builds community engagement for Traffic
Sahayak, amassing a Twitter following of 5,000 through active user interaction.
2021: Siddhant founds his second startup, Canrivo, a
geo-tagged video sharing app for road conditions, launching the MVP within five
weeks.
2021: He implements creative marketing strategies for
Canrivo, including an invite-only mechanism to boost user engagement.
2021-Ongoing: As Product Head, he oversees product
development and enhances the app's digital presence through strategic
marketing.
2023: Canrivo is registered as a Private Limited Company,
marking a significant milestone in Siddhant's entrepreneurial journey.
2024: Siddhant shares insights on LinkedIn about product
development and startup culture, fostering a community of innovation.
