Biography of Shruti Rawal: Founder and CEO of Ewoke Studio- Entrepreneur
Story of Shruti Rawal:
Shruti Rawal’s journey in the world of fashion began at the
National Institute of Fashion Technology (NIFT) in Hyderabad, where she pursued
a Bachelor of Design in Fashion/Apparel Design from 2014 to 2018. From her
first day, Shruti immersed herself in the intricacies of fashion, exploring
design principles and honing her creativity. Her time at NIFT not only equipped
her with technical skills but also ignited her passion for sustainable
practices within the industry.
Early Experience in Fashion
After graduating, Shruti gained valuable hands-on experience
by working as an Assistant Designer for renowned designer Gaurav Gupta in
Noida. During her tenure from July 2018 to October 2019, she collaborated on
various projects, learning the nuances of high-end fashion design and the
importance of innovative thinking in a competitive environment. This role
allowed her to understand the demands of the industry and the significance of
sustainable alternatives.
Internship and Freelance Work
Before her position with Gupta, Shruti completed several
internships that laid the groundwork for her future endeavors. She worked as a
design intern at Shahi Exports, where she gained insights into the production
side of fashion. Additionally, her freelance work with Kaira and Shriya Som
helped her diversify her skills, from trend forecasting to social media
marketing, enabling her to develop a well-rounded perspective on the fashion
ecosystem.
The Birth of Ewoke Studio
In February 2020, armed with her experiences and a vision
for change, Shruti founded Ewoke Studio. The brand’s name reflects its core
mission: to promote environmentally conscious fashion. Ewoke Studio aims to
challenge the status quo of the fashion industry, known for its significant
environmental impact. Shruti's goal was to create stylish clothing that
minimizes carbon footprints while advocating for eco-friendly practices.
A Commitment to Sustainability
Ewoke Studio is dedicated to providing fashionable,
eco-friendly clothing by utilizing certified eco-friendly fabrics. Shruti's
approach involves reducing water and chemical usage in production processes,
ensuring that her designs are not only trendy but also kind to the planet.
Through Ewoke, she champions a new narrative in fashion that prioritizes sustainability
without sacrificing style.
Biography of Shruti Rawal: Founder and CEO of Ewoke Studio- Entrepreneur/ Startup/Age/Net worth/Shruti Rawal story/Ewoke Studio story/fashion/investor
Addressing Misconceptions
One of Shruti's challenges as a sustainable fashion
entrepreneur has been addressing common misconceptions about eco-friendly
materials, particularly hemp-based fabrics. Many consumers believe these
fabrics are difficult to care for or overly expensive. Shruti works diligently
to educate her audience, highlighting that hemp garments are machine washable
and available at various price points, making sustainable choices accessible to
all.
Engaging with Consumers
Creating awareness among consumers is a key focus for
Shruti. At Ewoke Studio, she actively engages with her audience through pop-up
shows, exhibitions, and educational sessions. These initiatives foster open
dialogue about sustainable practices and encourage consumers to embrace a more
conscious lifestyle. Shruti believes that informed consumers are empowered to
make better choices for the environment.
Learning from the Journey
Throughout her entrepreneurial journey, Shruti has learned valuable
lessons that she shares with others. She emphasizes the importance of
understanding the purpose behind one’s business, valuing and trusting one’s
network, and recognizing the role of family support in achieving success. These
insights reflect her commitment to not just building a brand but also nurturing
a community of conscious consumers and fellow entrepreneurs.
The Future of Ewoke Studio
As Shruti continues to grow Ewoke Studio, her vision remains
steadfast: to create a fashion brand that inspires change and promotes
sustainability. By offering eco-friendly clothing that meets the needs of
modern consumers, she hopes to demonstrate that style and sustainability can
coexist harmoniously. Shruti’s journey is a testament to the power of passion and
purpose in driving meaningful change in the fashion industry.
Conclusion: A Leader in Conscious Fashion
Shruti Rawal stands as a beacon of innovation in the fashion
world, combining her design expertise with a commitment to sustainability.
Through Ewoke Studio, she is not only crafting stylish garments but also
fostering a movement towards responsible consumption. Shruti’s journey inspires
many to rethink their choices and embrace a more sustainable approach to
fashion, proving that it is possible to look good while doing good for the
planet.
Timeline of Shruti Rawal’s Journey
2014-2018 - Earned a Bachelor of Design in Fashion/Apparel
Design at NIFT, Hyderabad.
July 2018-October 2019 - Worked as an Assistant Designer for
Gaurav Gupta, gaining industry insights.
Internships - Completed design internships at Shahi Exports
and freelance projects with Kaira and Shriya Som.
February 2020 - Founded Ewoke Studio, focusing on
environmentally conscious fashion.
2024 - Leads Ewoke Studio, promoting sustainable clothing
and educating consumers about eco-friendly practices.
2024 - Engages with audiences through pop-up shows and
educational sessions to foster awareness about sustainable fashion.
