Biography of Sayalee Marathe: Founder and CEO of Aadyaa- Entrepreneur
Biography of Sayalee Marathe:
In city of Pune, a remarkable woman named Sayalee Marathe
embarked on a journey that would transform her life. An engineer by education,
she worked diligently as an SAP consultant, immersing herself in the world of
technology. However, little did she know that a chance encounter with
jewelry-making kits during a work assignment in the UK would spark a passion
that would lead her to establish a unique brand, Aadyaa.
Discovering a Passion
While working abroad, Sayalee found herself exploring her
creative side by making jewelry for friends and family. This newfound hobby
brought her joy and encouragement from those around her. Upon returning to
India in 2013, she decided to take a leap of faith and turn her love for
jewelry design into a business. With a modest start, she created a Facebook
page to showcase her creations, hoping to connect with a broader audience.
Taking the Leap
After numerous local exhibitions and positive feedback from
new customers, Sayalee gained the confidence to leave her stable job in SAP
consulting. By the time she reached 250,000 followers on Facebook, she knew it
was time to focus entirely on Aadyaa. This decision marked a turning point in
her life, as she embraced the challenges and joys of entrepreneurship
wholeheartedly.
The Birth of Aadyaa
Aadyaa, which means "the original one," was
established in 2013. Initially, Sayalee started by crafting handmade beaded
jewelry, but her vision quickly evolved. She aimed to create original designs
that reflected her appreciation for nature and history. As her brand developed,
she began exploring different materials and techniques, expanding her
collection beyond beaded pieces.
Building a Brand
In 2015, Aadyaa launched its website, further broadening its
reach. The brand's focus shifted to pure silver jewelry, with the introduction
of the first collection called "Itihaas." This collection showcased
traditional Maharashtrian motifs, which resonated with customers and set Aadyaa
apart in a competitive market. Sayalee’s dedication to her craft attracted
attention, and soon she found herself managing a growing business.
A Partner Joins the Journey
Recognizing the need for support, Sayalee's husband, Jaydeep
Hingne, joined her venture in 2017. His background in compliance and vendor
management complemented Sayalee's creative vision. Together, they worked
tirelessly to streamline operations, allowing Aadyaa to thrive even further.
Their partnership became the backbone of the brand's success, combining
business acumen with artistic innovation.
A Growing Family
As Aadyaa flourished, so did its team. What began as a
one-woman show evolved into a vibrant community of 24 dedicated individuals.
Together, they shared a common goal: to create exquisite jewelry that reflected
the beauty of handmade craftsmanship. The studio, located in Pune, became a
creative haven where ideas were born, and intricate designs came to life.
Expanding Horizons
By 2018, Aadyaa had shipped orders to over 25,000 customers
across the globe. The brand’s commitment to quality and authenticity resonated
with clients from various countries, including the USA, UK, and Australia.
Celebrities from the Indian film industry began to wear Aadyaa’s creations,
elevating the brand’s status and visibility even further.
Innovation and Inspiration
Sayalee found inspiration for her designs in nature and
historical art forms. Her workspace, often a serene environment, played a
crucial role in nurturing her creativity. She preferred sketching her ideas on
paper rather than relying on digital tools, believing that this approach
allowed her to connect more deeply with her creations.
Launching New Collections
With every collection, Aadyaa introduced innovative designs,
experimenting with materials like pearls, semi-precious stones, and Swarovski
crystals. The brand also catered to custom orders, allowing customers to
request personalized pieces. This flexibility and willingness to adapt to
customer preferences further solidified Aadyaa's reputation in the jewelry
market.
A Milestone Achievement
In March 2022, Aadyaa opened its flagship store in Mumbai,
followed by another in Bengaluru in June 2024. These milestones marked
significant growth for the brand, showcasing Sayalee's dedication and hard
work. Each store was designed to reflect Aadyaa's ethos, providing customers
with an immersive shopping experience.
Biography of Sayalee Marathe: Founder and CEO of Aadyaa- Entrepreneur/Age/Net worth/Investor/Itihaassilver collection/Sayalee Marathe/The Premix Compa
The Heart of the Brand
Despite her busy schedule, Sayalee remained deeply involved
in the creative process. Her love for design and commitment to the artisans who
crafted each piece drove her to maintain high standards. She believed in
creating a balanced ecosystem where artisans were fairly compensated for their
skills, ensuring that the beauty of handmade jewelry could be appreciated by
all.
Future Aspirations
As Aadyaa continued to grow, Sayalee envisioned expanding
the brand's reach even further. She sought to establish a network of
international resellers, aiming to share her designs with even more customers
worldwide. With each new opportunity, Sayalee remained committed to her vision
of promoting original and affordable handmade jewelry.
A Legacy in the Making
Sayalee’s journey from an SAP consultant to a successful
jewelry designer is a testament to her resilience and creativity. Aadyaa is not
just a brand; it is a reflection of her dreams, hard work, and dedication. As
she looks towards the future, Sayalee is determined to inspire others to follow
their passions, proving that with commitment and creativity, anything is
possible.
Celebrating Success
Today, Aadyaa stands as one of the fastest-growing digital
jewelry brands in India. Sayalee's story serves as an inspiration to aspiring
entrepreneurs, showcasing the power of following one's heart and embracing
creativity. With every piece of jewelry crafted, she continues to celebrate the
beauty of handmade artistry and the joy it brings to people around the world.
A timeline for Sayalee Marathe and the journey of Aadyaa:
2013: Sayalee discovers jewelry-making kits in the UK,
igniting her passion.
2013: Returns to India and starts a Facebook page to
showcase her jewelry.
2014: Gains confidence to leave her SAP consulting job after
reaching 250,000 followers.
2015: Launches Aadyaa's website and introduces the
"Itihaas" silver collection.
2017: Husband Jaydeep joins Aadyaa, enhancing operations and
support.
2018: Ships to over 25,000 global customers; gains celebrity
endorsements.
2022: Opens the flagship store in Mumbai.
2024: Expands with a new store in Bengaluru.
2024-Present: Focuses on international expansion and
sustainable practices in jewelry-making.
