Biography of Sanil Jain: Founder and CEO of The Better Shop- Entrepreneur

 Biography of Sanil Jain: Founder and CEO of The Better Shop- Entrepreneur

Biography of Sanil Jain:

Early Beginnings

Sanil Jain’s journey into the world of business started with a strong educational foundation. He earned his Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from SVITS Indore, graduating in 2009. This technical background provided him with the analytical skills necessary for his future ventures. Sanil then furthered his education at Narsee Monjee Institute of Management Studies (NMIMS), where he pursued a Master of Business Administration (MBA) with a focus on Marketing from 2012 to 2014. This combination of technical and business education set the stage for his entrepreneurial career.

The Birth of CupShup

In 2014, Sanil Jain co-founded CupShup with his college friend Sidharth Singh. They started with a modest capital of ₹1 lakh and a unique idea: transforming paper cups into a medium for impactful advertising. This innovative approach aimed to drive brand exposure and engagement by using everyday items as advertising tools. Over the next seven years, CupShup grew significantly, working with over 175 brands such as Amazon, Unilever, and Uber. By 2020, it had become India's largest corporate activation company, achieving impressive revenues and earning multiple accolades.

Scaling New Heights

Under Sanil’s leadership, CupShup evolved into a major player in the advertising space. The company not only focused on core activities but also diversified its services to cater to a broader market. Sanil played a key role in team building, process optimization, partnerships, and financial management. By 2020, CupShup was generating around ₹10 crore in revenues annually, showcasing its robust growth and profitability. The company’s success was recognized with awards such as Best Advertising Startup by Startups World Network in 2016 and Excellence in Outdoor Media by e4m in 2020.

Biography of Sanil Jain: Founder and CEO of The Better Shop- Entrepreneur/Age/Net worth/healthier food/Sanil Jain story/The Better Shop story

A New Venture: Blingg

In April 2021, Sanil took on a new challenge by launching Blingg, a platform designed to help Direct-to-Consumer (D2C) brands gain visibility. Blingg offered a subscription service, the BlinggBox, which provided customers with trial packs of 4-5 products for just ₹99 per month. This innovative model helped introduce over 500 new products from more than 200 D2C brands to thousands of customers. Sanil’s efforts paid off as he successfully raised $100,000 from investors and angel backers.

Discovering New Challenges

Despite Blingg’s success, Sanil discovered a significant issue in the Indian packaged food industry. He realized that many so-called “healthy” food brands were misleading consumers about their product quality. This insight led him to pivot from Blingg’s original mission to address a more pressing problem. The realization that the packaged food sector was fraught with unhealthy ingredients and misleading marketing drove him to rethink his approach to promoting better food options.

Launching The Better Shop

In October 2023, Sanil launched The Better Shop, a marketplace dedicated to providing healthier food options. The Better Shop focuses on curating products free from preservatives, artificial colors, palm oil, and hydrogenated fats. This new venture aims to address the issues he identified in the packaged food industry by offering consumers a reliable source for clean, high-quality groceries. The Better Shop's mission is to simplify shopping for health-conscious consumers and ensure they can trust the products they purchase.

The Vision for Healthier Eating

The Better Shop emerged from Sanil’s vision to improve the quality of packaged foods in India. He recognized that many popular snacks and grocery items were laden with harmful ingredients, and he sought to create a marketplace that champions better food choices. By vetting and curating products, The Better Shop offers a safer shopping experience for those concerned about their health. Sanil's goal is to empower consumers to make informed decisions and enjoy food that is both delicious and nutritious.

The Legacy of CupShup

Sanil’s previous venture, CupShup, left a lasting impact on the advertising industry. By creatively using paper cups for brand promotion, CupShup changed how companies engaged with consumers. The success and growth of CupShup demonstrated Sanil’s ability to innovate and scale a business effectively. Even after exiting CupShup in 2021, the company’s achievements continued to influence the advertising landscape.

Entrepreneurial Skills and Expertise

Sanil Jain’s career reflects a blend of entrepreneurial spirit and business acumen. His expertise spans across various domains including sales, marketing, brand management, and fundraising. His experience in bootstrapping a start-up to significant revenue and managing a subscription-based platform showcases his versatility and strategic thinking. Sanil’s journey underscores his commitment to solving complex problems and creating valuable solutions.

Looking Ahead

With The Better Shop, Sanil Jain is setting out to make a significant difference in the packaged food industry. His career trajectory, from engineering to innovative advertising and now to promoting healthier food choices, illustrates a continuous drive to tackle challenges and improve consumer experiences. As he works towards making The Better Shop a leader in clean food options, Sanil remains focused on enhancing the quality of products and ensuring consumer trust in the marketplace.

Timeline of Sanil Jain's Career:

2009 - Graduates with a Bachelor of Engineering from SVITS Indore.

2012-2014 - Completes MBA in Marketing at Narsee Monjee Institute of Management Studies (NMIMS).

2014 - Co-founds CupShup, revolutionizing advertising with paper cups.

2020 - CupShup becomes India’s largest corporate activation company, generating ₹10 crore in annual revenue.

April 2021 - Launches Blingg, a subscription service for trial packs of D2C products.

2021 - Raises $100,000 for Blingg from investors.

October 2023 - Launches The Better Shop, a marketplace for healthier food options.

2024 and Beyond - Focuses on promoting better food choices through The Better Shop, leveraging previous entrepreneurial successes.

 Biography of Sanil Jain: Founder and CEO of The Better Shop- Entrepreneur/Age/Net worth/healthier food/Sanil Jain story/The Better Shop story