Biography of Ritu Khanduja: Founder and CEO Apella- Entrepreneur
Biography of Ritu Khanduja:
In Himachal Pradesh, India, there lived a passionate woman
named Ritu Khanduja. Ritu had always loved fashion, but she faced a challenge
that many women could relate to: finding clothes that fit well and made her
feel confident. The fashion industry often seemed to cater only to a narrow set
of body types, leaving many feeling overlooked and unrepresented. This
realization ignited a spark within her—a desire to create a clothing line that
would celebrate all body shapes and sizes.
The Spark of Inspiration
In 2020, Ritu decided to turn her frustrations into a
powerful initiative. She founded Apella, a brand dedicated to inclusivity and
self-expression. From the very beginning, her mission was clear: to communicate
a simple yet profound message—“You matter, your size doesn’t.” This mantra
would become the cornerstone of Apella, as Ritu aimed to provide stylish
clothing for everyone, regardless of their body shape. The idea was to create a
space where people could feel valued and beautiful, regardless of societal
standards.
Crafting a Unique Identity
Apella wasn’t just another clothing line; it was a movement
aimed at redefining beauty. With a diverse range of sizes from XS to a
remarkable 10XL, Ritu ensured that her brand was truly inclusive. But what set
Apella apart was the unique touch of offering free size customization. This
meant that customers could receive clothing tailored to their specific
measurements, allowing them to express their individuality in ways that fit
them perfectly. Ritu wanted every piece of clothing to tell a story—your story.
A Personal Touch in Every Experience
As Ritu built her brand, she understood that shopping should
be more than just a transaction; it should be an experience. To achieve this,
she assembled a dedicated team of personal support executives who were always
ready to assist customers. Whether it was providing style recommendations or
sizing advice, these executives acted as trusted companions on each shopper's
journey. At Apella, the goal was not just to sell clothes but to cultivate
relationships and make every customer feel special and understood.
The Journey from Home to Brand
Starting from her home, Ritu poured her heart and soul into
Apella. What began as a small venture grew into a comprehensive solution for
all wardrobe needs. Apella offers a wide array of clothing options, including
casual wear, formal attire, leisure outfits, festive clothing, and even
maternity wear. Ritu’s vision was clear: to create a brand that could dress
people for every occasion in their lives, ensuring they felt both comfortable
and stylish.
Quality and Care in Every Stitch
Every piece created by Apella reflects Ritu's commitment to
celebrating uniqueness. The brand places great emphasis on the quality of its
fabrics, the creativity of its designs, and the thoughtfulness behind every
stitch. Ritu believes that clothing should empower individuals, bringing them
comfort and confidence. Apella aims to provide thoughtful selections for
various occasions, from relaxed outings to formal events, ensuring that
everyone can find the perfect outfit for their life’s moments.
A Brand with a Heart
Ritu’s journey was not just about creating a clothing line;
it was about building a community. She wanted Apella to be a safe space where
everyone, regardless of size or background, could find fashionable attire. By
focusing on ordinary people rather than fashion influencers or runway models,
Apella aimed to reshape the narrative surrounding beauty and self-worth. This
commitment to authenticity resonates deeply with customers, making them feel
seen and appreciated.
Biography of Ritu Khanduja: Founder and CEO Apella- Entrepreneur/age/net worth/investor/casual, formal, leisure, festive, and maternity wear/ Ritu K
Welcoming Everyone to Apella
As Apella continues to grow, Ritu extends a warm welcome to
anyone seeking clothing that fits both their body and their personality. She
envisions a world where everyone can embrace their unique style without fear of
judgment. Apella is more than just a store; it’s a celebration of diversity,
encouraging individuals to express themselves freely. Ritu’s heartfelt message,
“You matter, your size doesn’t,” is an invitation to all to join this beautiful
journey of self-love and acceptance.
A Unique Shopping Experience
What makes Apella truly stand out in the bustling world of
fashion is its personalized shopping experience. Unlike many brands that
overlook the individual customer’s needs, Apella offers tailored products and a
vast collection, particularly excelling in plus-size options. Their extensive
range includes everything from casual bottoms to elegant ethnic wear, catering
to every style preference and occasion. This dedication to inclusivity and
personalization has garnered a loyal customer base, eager to support a brand
that truly understands their needs.
The Future of Apella
As Ritu reflects on her journey, she recognizes the
incredible progress Apella has made since its inception. With a headquarters in
Paonta Sahib, Himachal Pradesh, the brand has grown significantly, embodying
its mission to provide affordable, inclusive clothing that fosters comfort,
confidence, and happiness. Together with her co-founder, Rajesh Khanduja, Ritu
looks forward to continuing this meaningful work, ensuring that Apella remains
a beacon of hope and celebration for everyone who seeks to express their unique
style.
Timeline for the Journey of Ritu Khanduja and Apella
2020: Ritu Khanduja founds Apella to promote inclusivity in
fashion, emphasizing that “You matter, your size doesn’t.”
Early 2020: Ritu designs a diverse clothing line ranging
from XS to 10XL, introducing free size customization.
Mid-2020: Ritu assembles a team of personal support
executives to enhance the shopping experience.
Late 2020: Apella expands its offerings to include casual,
formal, leisure, festive, and maternity wear.
2021: Ritu emphasizes quality fabrics and thoughtful
designs, ensuring each piece empowers individuals.
2022: Apella establishes a community focus, celebrating
ordinary people and reshaping beauty narratives.
2023: The brand gains a loyal customer base, recognized for
its personalized shopping experience and extensive plus-size options.
2024: Apella grows its headquarters in Paonta Sahib,
continuing to advocate for affordable, inclusive clothing.
