Biography of Reshmi Bhattacharjee: Founder of TRD Studio & TRD House of Brands
Story of Reshmi Bhattacharjee:
Reshmi Bhattacharjee is a name that resonates with
innovation and achievement. As a prominent figure in the business world, she
has carved a niche for herself, particularly in marketing and business
lifecycle management. Her remarkable journey is marked by accolades, including
the Global Women Achiever Award in 2022 and recognition as one of India’s Top
10 Women CMOs in 2021. A graduate of Babson College, her educational background
laid a solid foundation for her future endeavors.
Foundations of Leadership
Born and raised in India, Reshmi pursued her Bachelor’s
degree in Computer Science and Engineering at Sikkim Manipal Institute of
Technology. Her time there was not just about academics; she was deeply
involved in extracurricular activities. As the president of the Robotics Club
and a co-founder of “After School,” she demonstrated early leadership skills and
a commitment to innovation.
A Shift to Global Perspectives
After completing her degree in 2011, Reshmi began her
professional journey at Tata Consultancy Services. This experience provided her
with a strong grounding in the IT sector, but she felt the pull towards a
broader horizon. Eager to expand her knowledge and skills, she decided to
pursue an MBA at Babson College, a prestigious institution renowned for its
focus on entrepreneurship and global business.
Thriving at Babson College
At Babson, Reshmi excelled academically and held leadership
roles in student organizations, including Vice President of Events for
NetImpact and Vice President of Finance for the South Asian Business
Association. This experience not only enhanced her business acumen but also
allowed her to cultivate a network of like-minded individuals, which would
later benefit her career.
Marking Her Territory in Marketing
Upon completing her MBA in 2016, Reshmi took her skills into
the marketing world. She joined iKeva, a leading co-working space provider, as
the Marketing Head. In this role, she managed brand strategy, customer
acquisition, and community management. Her innovative approach to marketing
helped the company thrive in a competitive market, demonstrating her capability
to drive growth through strategic planning.
Biography of Reshmi Bhattacharjee: Founder of TRD Studio & TRD House of Brands/GoRoomin/Go Banjara/Bnaish/ Reshmi B. story/investor/TRD House of Bran
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Founding TRD Studios
In 2019, Reshmi co-founded TRD Studios, a business lifecycle
management company that emphasizes design and strategy. As the Chief Operating
Officer, she has been instrumental in guiding businesses from ideation to
execution, leveraging her expertise in market planning and brand growth. TRD
Studios stands out for its commitment to creating impactful experiences,
helping brands tell their stories and connect with their audiences.
Consumer-Centric Marketing
Reshmi’s approach to marketing is deeply rooted in understanding
consumer behavior. She believes that a successful marketing strategy must
account for the specific needs of micro-markets. This insight allows her team
to craft personalized campaigns that resonate with diverse audiences,
ultimately enhancing brand loyalty and engagement.
Advocating for Diversity
Her leadership style is characterized by a commitment to
diversity and inclusivity. Reshmi is passionate about empowering women in the
workplace, recognizing the challenges they face in balancing personal and
professional responsibilities. She advocates for a supportive environment where
women can thrive, emphasizing the importance of self-compassion and resilience.
Finding Balance in Life
Balancing multiple roles as an entrepreneur and business
leader can be demanding. To manage her time effectively, Reshmi makes it a
priority to disconnect from work periodically. She finds solace in nature,
often retreating to her balcony garden to unwind and rejuvenate her creativity.
This connection to nature helps her maintain a healthy work-life balance,
enabling her to approach challenges with a fresh perspective.
A Diverse Portfolio
In addition to her role at TRD Studios, Reshmi has taken on
various leadership positions. She serves as the Managing Director of HappyE,
India’s first holistic sexual lifestyle brand, and is involved in several other
ventures under the TRD House of Brands umbrella. Her diverse portfolio
showcases her versatility and commitment to innovation across industries.
Mentoring the Next Generation
As a mentor to aspiring entrepreneurs, Reshmi emphasizes the
importance of dedication and commitment. She encourages young women to pursue
their ambitions relentlessly, reminding them that success is a journey that
requires patience and persistence. Her own story serves as a testament to the
power of hard work and determination.
Championing Women in Business
Reshmi’s journey is also marked by her role as the National
President of the Spa & Resorts Council for the Women’s Indian Chamber of
Commerce and Industry (WICCI). This position reflects her commitment to
supporting women in business, advocating for their interests, and fostering a
community of empowerment and collaboration.
Staying Ahead of Trends
As she continues to navigate the evolving landscape of
business, Reshmi remains focused on innovation. She recognizes the growing
importance of digital marketing trends, such as personalized content and the
integration of technology like AI and VR in brand interactions. By staying
ahead of these trends, she ensures that her strategies remain relevant and
effective.
A Role Model for Future Leaders
In conclusion, Reshmi Bhattacharjee is a trailblazer in the
business world, exemplifying what it means to be a leader in today’s dynamic
landscape. Her commitment to innovation, empowerment, and holistic growth
continues to inspire others, making her a role model for aspiring entrepreneurs
everywhere. Through her journey, she not only bridges gaps in the market but
also paves the way for future generations of women leaders to emerge and
thrive.
A timeline of Reshmi Bhattacharjee's journey:
2011 - Completes a Bachelor’s in Computer Science and
Engineering at Sikkim Manipal Institute of Technology.
2011-2016 - Works at Tata Consultancy Services, gaining IT
sector experience.
2016 - Earns an MBA from Babson College, taking on
leadership roles in student organizations.
2016 - Joins iKeva as Marketing Head, driving brand strategy
and customer acquisition.
2019 - Co-founds TRD Studios, focusing on business lifecycle
management as COO.
2021 - Receives the Global Women Achiever Award and is named
one of India’s Top 10 Women CMOs.
2021-Present - Serves as Managing Director of HappyE,
India's first holistic sexual lifestyle brand.
2021-2024 - Becomes National President of the Spa &
Resorts Council for WICCI, advocating for women in business.
2024 - Focuses on innovation in digital marketing, emphasizing AI and VR integration.
