Biography of Priya Tolasariya: Founder and CEO of Anticube- Entrepreneur

 Biography of Priya Tolasariya: Founder and CEO of Anticube- Entrepreneur

The Journey of Priya Tolasariya: From Finance to Flavor

A Diverse Path Begins

Priya Tolasariya's career began in the realm of finance. After completing her Bachelor's degree in Commerce from Osmania University and qualifying as a Chartered Accountant from the Institute of Chartered Accountants of India, she embarked on her professional journey. Her early experiences included working at Ernst & Young and Saraf and Chandra Chartered Accountants, where she honed her skills in auditing and tax compliance.

Baking Dreams

Unfold In 2017, Priya's passion for baking led her to the Lavonne Academy of Baking Science and Pastry Arts in London. This period was transformative, where she excelled in her coursework and was recognized as the Best Outgoing Student. Her training covered a wide range of baking techniques, from artisanal breads to chocolates, and included hands-on experience in the academy's kitchen and café.

The Sweet Success of Lenore Baking Studio

Returning to India, Priya established Lenore Baking Studio, which quickly gained popularity for its delectable pastries and cakes. Located in Hyderabad, the studio became a beloved spot for its high-quality baked goods. Despite the studio's eventual closure, Priya's reputation as a skilled pastry chef continued to thrive.

The Genesis of Anticube

In 2022, Priya co-founded Anticube, a co-working space in New Delhi. The idea stemmed from her and her partner's challenges in finding a suitable workspace. They envisioned Anticube as more than just a physical space; it was to be a community hub where freelancers, startups, and professionals could collaborate and innovate.

Crafting a Unique Co-Working Experience

Anticube was designed with a minimalistic approach, aiming to foster focus and creativity. The space was intended to be a welcoming environment for diverse individuals and companies, offering various services on a pay-per-use basis. The goal was to make the workday enjoyable and productive, turning the conventional office experience on its head.

Expanding Horizons with Corporate Gifting

Alongside co-working spaces, Priya and her team launched a corporate gifting vertical under Anticube. Understanding that corporate gifting is a vital way to build and nurture business relationships, they created a range of sustainable, handcrafted gifts made by local artisans. Their offerings were carefully curated to meet different needs and occasions, with a focus on quality and thoughtfulness.

Bridging the Gap with Innovative Solutions

Anticube's mission was to bridge gaps in the modern workspace. By offering flexible workspace options and a range of business support services, they aimed to cater to startups and established businesses alike. Their services included everything from operational support to strategic advice, all designed to enhance the business environment.

Biography of Priya Tolasariya: Founder and CEO of Anticube- Entrepreneur /coworking space/corporate gifting/Priya Tolasariya story/Anticube story

Anticube's Vision for Growth

Anticube had ambitious plans for expansion. The team aimed to grow from 250 seats to 5000, transforming their space into a maker's environment tailored for direct-to-consumer (D2C) companies. The vision included incorporating a café, seminar rooms, and photo studios, creating a dynamic ecosystem for businesses.

A Blend of Work and Community

Anticube was not just about providing office space; it was about fostering a vibrant community. Their facilities included private cabins, conference rooms, and day access options, catering to various business needs. They also offered event spaces and photogenic locations for special occasions.

Comprehensive Business Support

Beyond traditional office amenities, Anticube provided comprehensive support for businesses. This included accounting services, graphic design, and operational management. Their goal was to offer a one-stop solution for companies at different stages of their lifecycle, helping them thrive in a competitive environment.

Personal Growth and Learning

Priya's journey wasn't just about business. She continuously sought to expand her knowledge and skills. She earned certifications in digital media marketing, HubSpot, and Google, reflecting her commitment to staying current and relevant in an ever-evolving business landscape.

A Passion for Innovation

Priya’s drive for innovation was evident in her various ventures. Whether it was setting up a baking studio, launching a co-working space, or creating a gifting solution, she approached each project with enthusiasm and creativity. Her ability to blend finance with creative pursuits showcased her multifaceted talents.

Building Strong Connections

Priya believed in the power of connections and community. Her work at Anticube was driven by the desire to create meaningful interactions among individuals and businesses. She valued honest communication and a collaborative spirit, which she integrated into her business philosophy.

A Balanced Perspective

Despite her busy professional life, Priya made time for her personal interests. She enjoyed literature, arts, and intellectual discussions, finding inspiration and relaxation outside of her work. This balance contributed to her holistic approach to business and life.

Looking Forward with Optimism

As Priya continues to lead Anticube and explore new ventures, her journey reflects a blend of financial acumen, creative flair, and a passion for community-building. Her story is one of resilience and innovation, showing how diverse experiences can come together to create a fulfilling and impactful career.

Priya Tolasariya's Journey Timeline:

2014: Completed Bachelor's in Commerce from Osmania University.

2014-2016: Qualified as a Chartered Accountant and worked at Ernst & Young and Saraf and Chandra Chartered Accountants.

2017: Trained at Lavonne Academy of Baking Science and Pastry Arts, London; named Best Outgoing Student.

2018: Opened Lenore Baking Studio in Hyderabad, gaining popularity for pastries and cakes.

2022: Co-founded Anticube, a coworking space in New Delhi.

2022: Launched a corporate gifting vertical under Anticube, focusing on sustainable, handcrafted gifts.

2024: Plans to expand Anticube to 5000 seats and include new amenities like a café and seminar rooms.

 Biography of Priya Tolasariya: Founder and CEO of Anticube- Entrepreneur /coworking space/corporate gifting/Priya Tolasariya story/Anticube story