Biography of Priti Shah: Founder and CEO of Payswiff- Entrepreneur
Biography of Priti Shah:
Priti Shah's journey into the world of business began early.
Born and raised in Mumbai, she showed an eagerness to learn and grow from a
young age. After completing her Diploma in Administration Services at Premlila
Vithaldas Polytechnic, she began her career at just 17. This early start fueled
her passion for entrepreneurship and set the stage for her future endeavors.
Balancing Family and Ambition
At the age of 21, Priti got married, and soon after, she
welcomed her daughter into the world. Despite the challenges of managing family
responsibilities, her determination to pursue her career never wavered. She
continued her education and sought opportunities to expand her knowledge, which
eventually led her to teach Travel and Tourism as a visiting faculty member at
SNDT University.
Entering the Payment Industry
Priti's significant career shift occurred in 2005 when she
joined E-Billing Solutions Pvt. Ltd. (EBS), a pioneering online payment
processing company. This role marked the beginning of her extensive journey in
the payment sector. As one of the founding team members, she quickly immersed
herself in various aspects of the business, gaining experience in sales,
administration, and operations.
Climbing the Corporate Ladder
Her hard work and dedication paid off as Priti rose through
the ranks at EBS. She moved from a managerial position to become the President
of National Sales, showcasing her exceptional leadership skills. Under her
guidance, EBS grew significantly and was later acquired by the French
conglomerate Ingenico, further solidifying her reputation in the industry.
Founding Payswiff
After the acquisition, Priti, alongside her colleagues,
co-founded Payswiff in 2013. The company aimed to be a comprehensive
omni-channel payment solution provider, offering innovative services to
businesses in India and beyond. With her extensive background in the payments
sector, Priti was well-prepared to lead Payswiff towards success.
Expanding Horizons with Payswiff
Under Priti's leadership, Payswiff expanded rapidly,
establishing a presence in over 600 cities across India and venturing into
international markets. The company offered a variety of payment solutions,
including POS and mPOS devices, which enabled merchants to accept payments
through multiple cashless channels, thus embracing the digital transformation
in the financial landscape.
Innovative Solutions for Businesses
Payswiff's flagship product, Payswiff ONE, allowed
businesses to manage transactions seamlessly. This app enabled merchants to
accept payments from various sources, including UPI and e-wallets, making it
easier for them to operate in an increasingly digital world. Priti’s vision for
the company was to create a user-friendly platform that streamlined payment
processing for all types of businesses.
Biography of Priti Shah: Founder and CEO of Payswiff- Entrepreneur/Age/Net worth/investor/payment solution provider/wife/Payswiff story/investor
Achievements and Recognition
Priti's contributions to the fintech industry did not go
unnoticed. She was named among the "50 Most Influential Payment
Professionals" by Asia Retail Congress in 2018 and 2020. These accolades
underscored her role as a leader and innovator in the rapidly evolving payments
sector. Her work with Payswiff exemplified her commitment to excellence and
forward-thinking solutions.
A New Venture: GoSure.AI
In June 2024, Priti embarked on another exciting chapter by
co-founding GoSure.AI, an AI-driven platform aimed at transforming the
insurance industry. Her vision was to empower the sector with next-generation
technology that would enhance efficiency and accessibility for businesses and
consumers alike. This new venture reflected her belief in leveraging technology
to solve real-world challenges.
Commitment to Gender Equality
Beyond her business endeavors, Priti is a passionate
advocate for gender equality and inclusivity in the financial technology
landscape. She actively participates in initiatives that promote these values,
seeking to empower women and underrepresented groups within the industry.
Priti’s commitment to fostering an inclusive environment highlights her desire
to create a more equitable future.
Mentoring the Next Generation
Priti’s influence extends to mentoring startups and
participating in incubation programs at prestigious institutions like IIM-A and
Mumbai University. Through these efforts, she shares her expertise and insights
with aspiring entrepreneurs, helping them navigate the complexities of
launching and growing their own businesses. Her mentorship is a testament to
her dedication to nurturing future talent.
A Doctorate in Management
Priti’s academic achievements further bolster her impressive
profile. She holds a doctorate in Management from the National Institute of
Management, reflecting her deep understanding of business principles. This
educational background complements her extensive hands-on experience in the
payment industry, making her a well-rounded leader.
Payswiff's Vision
As the CEO of Payswiff, Priti instilled core values such as
integrity, innovation, and agility within her team. She understood that these
principles were vital for the company’s growth and success. Priti’s ability to
connect with her team and foster a collaborative culture contributed
significantly to Payswiff’s achievements in the competitive fintech space.
Embracing Risks and Learning from Failures
Priti firmly believes that taking risks is essential for
growth. She emphasizes the importance of understanding the balance between
daring and cautious decision-making. Her past experiences, including failures
in her early business ventures, taught her valuable lessons that shaped her
approach to entrepreneurship. Priti views setbacks as stepping stones toward
future success.
Revolutionizing the Payment Landscape
Payswiff stands out as a leader in the payment solutions
industry, providing comprehensive services that integrate banking with payment
processing. By combining tax compliance with payment solutions, Payswiff offers
innovative services that ease the burden of regulatory requirements for
businesses. Priti's leadership has positioned the company as a key player in
India's push for digital inclusion.
Inspiring Others
Priti’s story is one of resilience and determination. She
serves as an inspiration to many aspiring entrepreneurs, particularly women
looking to break into male-dominated industries. Through her achievements, she
demonstrates that passion and hard work can lead to remarkable success,
regardless of the challenges faced along the way.
Looking Ahead
As Priti Shah continues to lead GoSure.AI and Payswiff, her
vision for the future remains clear: to harness technology to empower
businesses and create an inclusive financial landscape. With her unwavering
commitment to innovation and excellence, Priti is poised to make a lasting
impact in the fintech industry, inspiring future generations to follow in her
footsteps.
Timeline of Priti Shah story
Early Years: Born and raised in Mumbai, eager to learn.
2000: Completed Diploma in Administration Services at
Premlila Vithaldas Polytechnic.
2001: Began her career at 17.
2005: Joined E-Billing Solutions Pvt. Ltd. (EBS) in the
payment industry.
2013: Co-founded Payswiff as an omni-channel payment
solution provider.
2018 & 2020: Named among the "50 Most Influential
Payment Professionals."
June 2024: Co-founded GoSure.AI, focusing on AI in
insurance.
2024 Advocates for gender equality and mentors aspiring
entrepreneurs.
