Biography of Preety Agrawal: Founder of KesarCo - Entrepreneur
Biography of Preety Agrawal:
Preety Agrawal’s journey began with a deep-rooted interest
in technology and entrepreneurship. After gaining valuable experience in the
tech industry, working with companies like Nutanix and VMware, she realized
that her true passion lay in creating meaningful products that could positively
impact people’s lives. This realization ignited a desire in her to carve a path
that combined her expertise in technology with her love for food and
sustainability.
The Birth of KesarCo
In August 2021, Preety co-founded KesarCo with her husband,
Rahul Sharma, aiming to revolutionize the grocery market. Their vision was
simple yet profound: to provide high-quality, authentic food products directly
sourced from Indian farmers. They wanted to empower farmers and ensure that
consumers had access to nutritious and affordable food options. KesarCo quickly
emerged as a leading brand in the direct-to-consumer (D2C) grocery space, known
for its commitment to quality and transparency.
A Commitment to Quality
KesarCo’s offerings include premium dried fruits, nuts,
spices, and condiments sourced from the rich agricultural regions of India,
particularly Jammu & Kashmir, Maharashtra, and Kerala. Preety and Rahul’s
commitment to quality is evident in their sourcing practices, ensuring that
every product meets high standards of authenticity. Their mission transcends
mere grocery sales; it’s about bringing the best from farm to table and
supporting local farmers along the way.
Unique Offerings from Kashmir
What sets KesarCo apart is its focus on indigenous food
specialties, particularly GI-certified Kashmir saffron. This unique product is
a testament to their commitment to quality and authenticity. By working closely
with Kashmiri farmers, Preety and Rahul ensure that they offer not only the
finest saffron but also fair pricing for the farmers, creating a mutually
beneficial relationship that fosters trust and sustainability.
Expanding the Portfolio with Tea Better
As KesarCo flourished, Preety’s entrepreneurial spirit
pushed her to explore new avenues. This led to the launch of Tea Better, a
brand dedicated to wellness through herbal and specialty teas. Tea Better
offers a range of products, including herbal teas, mood teas, flower teas, and
fruit teas, each carefully crafted to enhance well-being. The brand aims to tap
into the growing trend of functional beverages, providing consumers with
options tailored to their health needs.
Biography of Preety Agrawal: Founder & CEO of KesarCo - Entrepreneur/ startuo/investor/age/Mural India/direct-to-consumer groceries/ Preety Agrawal
Creating a Community of Conscious Consumers
Both KesarCo and Tea Better reflect Preety’s commitment to
sustainability and community engagement. By sourcing directly from farmers and
promoting organic practices, she fosters a community of conscious consumers who
prioritize health and wellness. Her brands resonate with customers seeking
transparency in their food sources and a genuine connection to the products
they consume.
Building Trust Through Quality Assurance
KesarCo’s dedication to quality assurance is evident in
their practices, such as conducting NMR tests on their honey to ensure purity.
These efforts not only build trust with consumers but also set the brand apart
in a competitive market. Preety understands that in today’s world, consumers
are increasingly aware of the importance of quality and authenticity, and she
strives to meet those expectations.
A Journey Rooted in Kashmiri Heritage
The founders’ journey is deeply intertwined with the
cultural richness of Kashmir. Preety and Rahul’s fascination with Kashmiri
craft and artistry led them to discover the incredible potential of local
farmers. By sharing the stories and products of these farmers with the world,
they aim to elevate Kashmir’s global stature and introduce its esteemed treasures
to a broader audience.
A Vision for the Future
As Preety looks to the future, she remains excited about the
journey ahead. Her dedication to innovation and sustainability continues to
drive her endeavors. She envisions a world where access to healthy food is a
right for everyone, and through KesarCo and Tea Better, she is committed to
making that vision a reality.
Inspiring a New Generation
Through her work, Preety Agrawal inspires a new generation
of entrepreneurs who are passionate about food, sustainability, and social
impact. Her journey exemplifies how one can blend personal passion with a
commitment to community, creating brands that not only thrive in the market but
also contribute positively to society. As she forges ahead, Preety is
determined to create products that resonate with today’s conscious consumers
and build a legacy that honors the rich agricultural heritage of India.
Timeline for Preety Agrawal's Journey
Tech Industry Experience - Gains valuable skills working at
Nutanix and VMware.
August 2021 - Co-founds KesarCo with husband Rahul, focusing
on direct-to-consumer groceries.
2021 - Launches KesarCo, emphasizing high-quality, authentic
food sourced from Indian farmers.
2021 - Introduces GI-certified Kashmir saffron, highlighting
commitment to quality and sustainability.
2022 - Expands portfolio by launching Tea Better, offering
wellness-focused herbal and specialty teas.
2023 - Promotes community engagement and transparency in
food sourcing through both brands.
2024 - Aims to ensure healthy food access for all and
inspire a new generation of conscious entrepreneurs.
