Biography of Preeti Rathore: Co-founder of Amritatva- Entrepreneur
Biography of Preeti Rathore
Preeti Rathore’s journey into the world of eco-friendly
entrepreneurship began with a personal challenge. In 2015, when her young son
was diagnosed with gluten intolerance and difficulties digesting milk, Preeti
faced a daunting task: finding nutritious food options that were safe for him.
This experience ignited her passion for researching healthy alternatives,
leading her to discover the incredible potential of oyster mushrooms.
The Power of Mushrooms
Through her research, Preeti learned that oyster mushrooms
are not just a delicious addition to meals; they are also a superfood. Packed
with protein, fiber, vitamins, and antioxidants, these mushrooms offer a
multitude of health benefits. Recognizing their value as a plant-based
alternative to non-vegetarian and dairy products, Preeti decided to incorporate
them into her culinary ventures, setting the stage for her future business.
Founding Amritatva
In February 2019, Preeti co-founded Amritatva, a company
dedicated to creating vegan and gluten-free food products based on mushrooms
and millet. With a mission to provide nutritious options for people with dietary
restrictions, Amritatva aims to become a leading brand in this emerging market.
The name “Amritatva,” derived from Sanskrit, signifies “food of immortality,”
reflecting the brand’s commitment to health and wellness.
A Circular Economy Approach
Amritatva is not just about producing healthy food; it’s
also about sustainability. Preeti and her team are committed to establishing a
circular economy by training farmers in eco-friendly oyster mushroom
cultivation. This approach not only promotes sustainable farming practices but
also empowers rural women, who play a crucial role in manufacturing and packaging
Amritatva’s products
Connecting with Nature
Preeti has always felt a deep bond with nature. Growing up
surrounded by greenery, she found solace in plants and the natural world. This
connection has driven her to explore gardening and healthy living practices
throughout her life. Her passion for nature is not only a personal pursuit but
also a guiding principle in her business, as she aims to foster a harmonious
relationship between people and the environment.
Innovative Practices
Recently, Preeti has begun experimenting with composting and
waste segregation at home. Although these practices may seem small, she
believes they can lead to significant positive changes over time. By turning
organic waste into nutrient-rich soil, she contributes to environmental
sustainability while enhancing her own well-being and that of her family.
Embracing the Mission
Preeti’s personal journey has shaped Amritatva’s mission: to
provide high-quality, affordable vegan and gluten-free products that promote
health and wellness. With a background in marketing and human resources, she
brings valuable expertise to the brand, ensuring that it aligns with
sustainable and ethical practices that benefit both people and the planet.
Biography of Preeti Rathore: Co-founder of Amritatva- Entrepreneur/age/net worth/wife/vegan and gluten-free mushroom/Preeti Rathore story/Amritatva
Supporting the Community
One of the most impactful aspects of Amritatva is its
commitment to supporting the United Nations Sustainable Development Goals. By
providing training and resources to local farmers and employing rural women in
production, the company contributes to goals focused on health, gender
equality, and economic growth. Preeti’s vision extends beyond her business; she
aims to uplift entire communities through her work.
Diverse Product Range
Amritatva offers a wide array of mushroom-based products,
including dried oyster mushrooms, oyster mushroom powder, and unique snacks
like cookies and pickles. Each product is crafted to ensure it meets the
highest standards of health and sustainability. This diverse range caters to
various tastes and dietary needs, making nutritious food accessible to
everyone.
The Unique Edge
What sets Amritatva apart from other brands is its focus on
empowering local farmers and rural women. By providing training in oyster
mushroom cultivation and employing women in the production process, Preeti
ensures that her business not only thrives but also gives back to the
community. This holistic approach fosters a sense of purpose and responsibility
that resonates with consumers.
A Transformative Experience
Preeti and her husband, Manveer Singh Shekhawat,
transitioned from their previous careers in the culinary industry to pursue
this new venture. Their experience in baking and restaurant management laid the
groundwork for their entrepreneurial journey. The birth of their son marked a
turning point, prompting them to seek healthier food options, ultimately leading
to the creation of Amritatva.
A Bright Future
With a firm commitment to sustainability, health, and
community empowerment, Preeti Rathore envisions a bright future for Amritatva.
Her dedication to creating innovative, nutritious products will not only
enhance individual health but also contribute to a healthier planet. Preeti’s
journey is a testament to the power of resilience, passion, and the impact one
person can have on their community and beyond.
A timeline of Preeti Rathore’s journey:
2015 - Preeti’s son is diagnosed with gluten intolerance,
sparking her search for safe food options.
2015-2018 - Extensive research into healthy alternatives
leads her to discover the benefits of oyster mushrooms.
February 2019 - Preeti co-founds Amritatva, focusing on
vegan and gluten-free mushroom-based products.
2019 - Amritatva implements training programs for farmers in
sustainable oyster mushroom cultivation.
2020 - Preeti begins composting and waste segregation at
home to enhance sustainability practices.
2021 - Amritatva expands product range, introducing unique
snacks and ensuring high health standards.
2022 - The brand actively supports the UN Sustainable
Development Goals through community training and employment.
2023 - Preeti envisions further innovations, committing to
health, sustainability, and community empowerment.
