Biography of Prathamesh Krisang: Founder of Magicleaf & Qathaa Technologies LLP
Biography of Prathamesh Krisang:
Early Beginnings
Prathamesh Krisang, also known as PK, began his journey in a
small village in India. At a young age, he was already helping in his family's
general store, where he learned the basics of selling and interacting with
customers. This early exposure to business shaped his understanding of human
behavior and consumer needs. From these humble beginnings, he would later
venture into various fields, driven by a deep curiosity about how people make
decisions and what influences their choices.
Educational Foundations
PK's educational path took him to Deccan Education Society’s
Brihan Maharashtra College of Commerce in Pune, where he pursued a Bachelor’s
degree in Service Sector Management from 2009 to 2011. This formal education
provided him with a strong foundation in business management and marketing,
equipping him with essential skills for his future entrepreneurial ventures.
Before that, he attended Angel High School from 1993 to 2006, where he
developed a keen interest in creative fields.
The Filmmaker’s Path
In 2011, PK embarked on a new chapter as the founder and
filmmaker at Krisang Pictures. Over the next thirteen years, he engaged in
various roles including operations, business development, and creative
direction. His work in filmmaking allowed him to explore storytelling and
visual communication, skills that would later prove invaluable in his marketing
and entrepreneurial efforts. This phase was marked by his involvement in
different creative projects and his growing expertise in digital media.
Stepping into Marketing
In 2017, PK founded Qathaa Technologies LLP, where he took
on the role of Founder and CEO. This role marked a significant shift towards
growth marketing and entrepreneurship. His work focused on leveraging digital
media and growth marketing strategies to build and promote technology-driven
solutions. This experience honed his skills in understanding consumer behavior
and applying innovative marketing techniques.
The Recast Studio Experience
From April 2020 to March 2021, PK served as Chief of Growth
at Recast Studio, a cloud-based online video editing tool. Recast Studio
specialized in transforming text, audio, and video into dynamic social content,
which helped marketers and creators streamline their content creation process.
During his time there, PK refined his expertise in growth marketing and
behavioral design, focusing on creating efficient and user-friendly tools for
content creators.
The Magicleaf Mission Begins
In late 2021, PK co-founded Magicleaf while continuing his
role as Chief Marketing Officer at Arboreal. Magicleaf's mission was to make
Stevia, a natural sweetener, mainstream in India. This initiative stemmed from
a vision to offer a healthier alternative to sugar and artificial sweeteners.
PK’s team embarked on a rigorous journey to establish a stable supply chain and
develop a chemical-free extraction process for Stevia.
Overcoming Challenges
PK and his team faced significant challenges, starting with
finding the optimal location to grow high-quality Stevia. After three years of
research, they settled on the Himalayan region. They then developed an
indigenous, chemical-free extraction process over two years. The challenge
didn't end there; they had to perfect the application of Stevia in various food
products through extensive trials to ensure that the sweetness was comparable
to traditional sugar.
Innovation and Vision
By late 2019, Magicleaf launched its products to the public
with the goal of transitioning people to a "Post Sugar World." The
company aimed to address the health issues associated with added sugars and
harmful artificial sweeteners. PK's vision was to offer natural, zero-calorie
alternatives that were safe for all, including diabetics and children. His work
focused on creating innovative solutions to make these healthier products
widely available.
Biography of Prathamesh Krisang: Founder of Magicleaf & Qathaa Technologies LLP/Age/Net worth/Stevia mainstream/Prathamesh Krisang story/Magicleaf
Technology and Efficiency
Magicleaf's approach to efficiency involved developing a
proprietary technology for a "clean-tasting" Stevia. After seven
years of R&D and over 10,000 trials, they succeeded in eliminating the
bitter aftertaste commonly associated with Stevia. PK’s dedication to improving
the product reflects his commitment to making natural sweeteners a viable
alternative to sugar.
Product Offerings
Magicleaf offers a range of products through three main
sub-brands. "Super Zero" provides everyday sweeteners and
professional options for various recipes. "Sweet Switch" focuses on
ready-to-eat products like desserts and snacks that are sugar-free. These
products aim to help consumers maintain a sweet taste in their diet while
avoiding added sugars. PK’s comprehensive approach ensures that consumers have
access to healthier choices without sacrificing flavor.
The Entrepreneurial Spirit
PK’s journey from a shopkeeper to an entrepreneur highlights
his diverse experiences across different fields. His roles as a designer,
filmmaker, and marketer have all contributed to his understanding of human
behavior and consumer needs. His entrepreneurial ventures reflect a continuous
quest to solve problems and create value in innovative ways.
The Importance of Understanding Behavior
Through over 25 years of observing consumer behavior, PK has
concluded that understanding human nature is crucial for successful
entrepreneurship. His approach combines insights from behavioral science with
practical marketing strategies. This deep understanding of consumer behavior
drives his work and influences how he builds and markets his products.
The Compounding Effect of Effort
PK likens building a content creation and marketing strategy
to an investment game. He emphasizes the importance of systematic, consistent
effort to add value to the marketplace. His philosophy highlights that while
short-term gains are valuable, the true impact comes from the compounding
effect of sustained efforts and investments in delivering quality content and
products.
Staying Curious
Prathamesh Krisang’s journey is a testament to the power of
curiosity and continuous learning. His diverse experiences and deep
understanding of human behavior drive his success across various domains. PK’s
story is a reminder that staying curious and open to new possibilities can lead
to innovative solutions and meaningful impact in any field.
A timeline of Prathamesh Krisang’s (PK) journey:
1993-2006 - Attended Angel High School, developed interest
in creative fields.
2009-2011 - Pursued Bachelor’s in Service Sector Management
at Brihan Maharashtra College of Commerce, Pune.
2011 - Founded Krisang Pictures, began career in filmmaking.
2017 - Founded Qathaa Technologies LLP, shifted focus to
growth marketing.
Late 2019 - Magicleaf launched products, aiming for a “Post
Sugar World.”
April 2020 - March 2021 - Served as Chief of Growth at
Recast Studio.
Late 2021 - Co-founded Magicleaf, focused on making Stevia
mainstream in India.
2024 - Continues to innovate in natural sweeteners and
marketing strategies.
