Biography of Prajakta Shetye-Deo: Founder and CEO of
Story of Prajakta Shetye-Deo:
Early Education and Ambitions
Prajakta Shetye-Deo’s academic journey began at the Indian
Education Society's Modern English School, where she demonstrated a strong
aptitude for studies. This foundation propelled her into Brihan Maharashtra
College of Commerce, where she completed her Bachelor of Commerce with
distinction. Her passion for accounting and finance led her to pursue Chartered
Accountancy, a challenging course that she completed in 2000, securing a spot
among the top ten merit rankers at every level of examination.
Professional Beginnings
After finishing her Chartered Accountancy, Prajakta began
her professional career at ICICI Bank in the Treasury department. Here, she
played a pivotal role in establishing systems for dealing and settlements,
gaining invaluable experience in the banking sector. This position ignited her
interest in the financial industry and solidified her expertise in managing
complex financial operations.
Transition to HSBC
Seeking broader horizons, Prajakta moved to HSBC, where she
became a Project Leader in their global training division. She led a team
responsible for training employees in securities and capital markets,
delivering sessions across several countries, including Japan and Argentina.
This international exposure expanded her understanding of global finance and
enhanced her project management skills.
A Passion for Entrepreneurship
Despite her success in corporate roles, Prajakta always
aspired to work directly with entrepreneurs. In 2006, she co-founded Posiview
Consulting Partners with her husband, Vinit Deo. This boutique investment
banking firm focused on providing financial consulting and support to small and
medium enterprises (SMEs). Prajakta managed back-end operations while Vinit
handled public relations and marketing, allowing them to create a balanced
partnership.
Building a Team and Expanding Services
Initially a two-member operation, Posiview Consulting
quickly gained traction in the market. By 2009, the firm had grown to include
additional employees and a robust deal pipeline. Prajakta’s focus on financial
planning and investor relations helped the firm secure significant deals,
including the first brand equity investment in Pune.
A Transformative Learning Experience
Recognizing the need for continuous improvement, Prajakta
enrolled in the ISB Goldman-Sachs 10,000 Women Program. This initiative
broadened her perspective on scaling businesses and provided her with mentoring
skills. The program encouraged her to reflect on her priorities and approach to
entrepreneurship, which revitalized her commitment to her business and her
clients.
Embracing Mentorship
Over the years, Prajakta took on the role of mentor to
various entrepreneurs, providing guidance on business planning and financial
strategies. Her involvement with the Goldman-Sachs program allowed her to train
numerous women entrepreneurs, empowering them with the skills needed to
succeed. This experience highlighted her passion for mentorship and her
dedication to fostering growth in others.
Establishing Posiview Ventures
As Posiview Consulting evolved, Prajakta launched Posiview
Ventures, a specialized division aimed at consulting start-ups. This venture
focused on business planning, financial modeling, and fundraising strategies,
catering specifically to the unique needs of early-stage entrepreneurs. Under
her leadership, Posiview Ventures became a vital resource for start-ups seeking
to navigate the complexities of launching and scaling their businesses.
Biography of Prajakta Shetye-Deo: Founder and CEO of Posiview Ventures- Entrepreneur/Age/Net worth/start-up consulting/Posiview Ventures story
Commitment to Women’s Empowerment
Prajakta's dedication to empowering women extended beyond
her business ventures. She became a mentor with the Cherie Blair Foundation’s
"Mentoring Women in Business" program, working with female
entrepreneurs from developing countries. Her efforts through Posiview Marg
Foundation further demonstrated her commitment to social causes, focusing on
girl-child education and women’s well-being.
Expanding Horizons
Posiview Consulting continued to diversify its services, venturing
into real estate consultancy and debt syndication. Prajakta’s leadership
allowed the firm to cross significant milestones, including securing over INR
1,000 crores in real estate sanctions in a single financial year. This growth
showcased her ability to seize opportunities and adapt to the evolving market
landscape.
Building a Robust Organization
Under Prajakta's guidance, Posiview expanded into multiple
divisions, including equity syndication and early-stage consulting. The firm
developed a reputation for agility and responsiveness, quickly adapting to new
trends and regulations, particularly with the introduction of the Real Estate
(Regulatory and Development) Act, 2016.
Values and Principles
Throughout her career, Prajakta has been guided by the
principle that excellence is a habit. Inspired by Aristotle’s words, she
strives for excellence in every aspect of her work. This commitment not only
reflects in her professional endeavors but also in her mentorship, as she
encourages others to adopt a similar mindset.
Looking to the Future
As Prajakta continues to lead Posiview Ventures and mentor
aspiring entrepreneurs, her vision remains clear: to empower individuals with
the knowledge and resources necessary for success. She believes in the
potential of every entrepreneur and is dedicated to helping them realize their
dreams, ensuring a positive impact on the business landscape.
Legacy of Empowerment
Prajakta Shetye-Deo’s journey is a testament to the power of
education, mentorship, and entrepreneurship. Her experiences in banking and
consulting, combined with her commitment to empowering others, position her as
a significant figure in the entrepreneurial ecosystem. As she forges ahead, she
remains a source of inspiration for many, proving that with hard work and
determination, it is possible to create meaningful change in the world.
Timeline of Prajakta Shetye-Deo’s Journey
1980s - Early education at Indian Education Society's Modern
English School.
1996 - Graduated with a Bachelor of Commerce from Brihan
Maharashtra College of Commerce.
2000 - Completed Chartered Accountancy, ranking in the top
ten merit list.
2000 - Started professional career at ICICI Bank in
Treasury.
2003 - Transitioned to HSBC as a Project Leader in global
training.
2006 - Co-founded Posiview Consulting Partners with Vinit
Deo.
2009 - Expanded Posiview Consulting, adding new team members
and securing key deals.
2012 - Enrolled in ISB Goldman-Sachs 10,000 Women Program
for business scaling insights.
2015 - Launched Posiview Ventures, focusing on start-up
consulting.
2016 - Became a mentor with the Cherie Blair Foundation for
Women in Business.
2017 - Posiview Consulting diversified into real estate
consultancy and debt syndication.
2020 - Secured over INR 1,000 crores in real estate
sanctions in a year.
2024 - Continues to lead Posiview Ventures and mentor
aspiring entrepreneurs, focusing on empowerment and growth.
