Biography of Komal Goyal: Founder and CEO of Morff- Entrepreneur
Biography of Komal Goyal:
Komal Goyal, along with her co-founders, recognized a
significant issue in the design industry while working across various sectors.
They noticed a disconnect between businesses and designers, where entrepreneurs
struggled to find quality design services, and freelancers faced challenges
securing projects. This gap created an environment of mistrust and
unreliability. To address this, they envisioned a platform called Morff,
designed to facilitate collaboration between businesses and designers, ensuring
a more efficient and trustworthy connection.
The Morff Platform
Morff serves as a unique marketplace for design services,
focusing on digital, product, and spatial design. The platform hosts a diverse
pool of freelancers skilled in areas like graphic design, branding, packaging,
marketing, UX/UI, and web design. This variety allows businesses to find the
right expert for their specific needs, making the process of hiring designers more
accessible and streamlined.
Understanding the Local Market
What sets Morff apart from numerous other service providers is
its dedication to Indian small and medium-sized businesses (SMBs). Komal and
her team have extensive experience in the design industry, which helps them
understand the unique challenges faced by Indian entrepreneurs. They recognize
the need for guidance throughout the design process, making Morff an ideal fit
for businesses seeking reliable support.
Simplifying the Process
Morff has developed a distinct approach that simplifies the
entire design process for its users. From gathering project details to pairing
businesses with suitable freelancers, Morff takes care of every aspect,
including setting up meetings and managing contracts and invoices. They even
assign a project buddy to assist clients until the project’s completion,
ensuring that businesses feel supported every step of the way.
Challenges in the Design Industry
Despite its growth, the design sector in India remains in
its early stages, presenting challenges for both entrepreneurs and freelancers.
Many business owners are unaware of how design can significantly impact their
success, often feeling lost when it comes to articulating their design needs.
Additionally, freelancers sometimes struggle to communicate their ideas
effectively. Komal’s team addresses these issues through assisted project
management, helping to educate clients about the design process.
Future Growth Aspirations
Looking ahead, Komal has ambitious plans for Morff. She
envisions a community of 120,000 freelancers, aiming to capture 1% of the
Indian design market, estimated at around $1.3 billion. By becoming a key
player in the economy, Morff seeks to empower local brands with high-quality
design solutions, enabling them to compete on a global scale.
Biography of Komal Goyal: Founder and CEO of Morff- Entrepreneur/Age/Net worth/Investor/design services/ Komal Goyal story/Morff story/Startup
A Personal Journey
Komal's journey as a designer began at the National
Institute of Design, where she earned her Bachelor of Design in Furniture and
Interior Design. Her diverse experience spans boutique firms, government
projects, and large corporations. However, the most fulfilling part of her
career has been starting her own studio and tackling the inefficiencies of the
freelance ecosystem firsthand.
Creating an Efficient Ecosystem
With Morff, Komal aims to create an efficient design
ecosystem that promotes collaboration between businesses and creative
professionals. Her goal is to make design accessible, affordable, and reliable,
enabling both parties to work together seamlessly. She is passionate about
helping brands grow through well-designed customer touchpoints, ensuring that
design plays a crucial role in their success.
Daily Involvement
In her role at Morff, Komal engages daily with founders to
help them enhance their brands through effective design strategies. Whether
it's cohesive brand identities, website designs, or packaging, she works
closely with clients to ensure their vision comes to life. Additionally, she
assists brands in expanding their reach through social media and performance
marketing, emphasizing the importance of a strong online presence.
Openness to Collaboration
Komal is always open to conversations with business owners
looking to enhance their brand through design. She encourages anyone interested
to book a time on her calendar for a chat. Her willingness to connect with
others highlights her commitment to collaboration and her desire to help businesses
thrive.
Skills and Expertise
Komal’s skill set includes proficiency in Photoshop, Adobe
Illustrator, and design thinking, among others. These tools, coupled with her
diverse design background, empower her to tackle various projects effectively.
Her experience positions her as a valuable resource in the design community, ready
to share her knowledge and support others in their design journeys.
A Vision for the Future
As Komal Goyal continues to build Morff, her vision extends
beyond just creating a platform for design services. She aims to revolutionize
the way Indian businesses approach design, fostering a culture that recognizes
its value and impact. Through Morff, she aspires to make high-quality design an
integral part of the business landscape, ultimately benefiting the entire
economy.
Timeline of Komal Goyal's Journey
National Institute of Design - Completes Bachelor of Design
in Furniture and Interior Design.
2014-2020 - Gains diverse experience across boutique firms,
government projects, and large corporations.
2020 - Identifies disconnect between businesses and
designers, leading to the inception of Morff.
2021 - Co-founds Morff, a marketplace for design services
targeting Indian SMBs.
2021 - Develops a streamlined process for connecting
businesses with freelancers and managing projects.
2022 - Focuses on educating clients about the design process
and the value of good design.
2023 - Sets ambitious growth goals for Morff, aiming for a
community of 120,000 freelancers.
2024 - Engages daily with clients to enhance their brands
through effective design strategies.