Biography of Georgianna Carlos: Founder and CEO of Fetch! Naturals- Entrepreneur
Biography of Georgianna Carlos:
Georgianna Carlos is a notable entrepreneur based in the
Philippines, recognized for her innovative approach to pet care and her
commitment to supporting local businesses. As the founder of Fetch! Naturals,
she has established a premium brand that emphasizes the importance of using
natural ingredients for pet care products. Her dedication to animal welfare and
the environment has not only earned her accolades but has also made a
significant impact on the pet care industry.
Academic Journey and Early Involvement
Georgianna pursued her higher education at Ateneo de Manila
University, where she earned a Bachelor of Arts in Psychology from 2008 to
2012. Her academic journey was marked by impressive achievements, including a
spot on the Dean’s List for six semesters. During her time at university, she
actively participated in various organizations, including the Ateneo Psyche and
the Environmental Science Society, which honed her leadership skills and passion
for community involvement.
Foundations of Leadership
Before her time at Ateneo, Georgianna attended Assumption
College, where she served as the Community Involvement Committee Head. In this
role, she organized numerous projects focused on corporate social
responsibility and environmental initiatives. This early experience in
leadership laid the groundwork for her future endeavors and ignited her passion
for making a difference in her community.
Launching Fetch! Naturals
In October 2016, Georgianna launched Fetch! Naturals, driven
by her love for pets and a desire to provide safe, effective care products. She
recognized a growing concern among pet owners regarding the harmful effects of
chemical-laden products on their pets' skin and health. Thus, she developed a
line of all-natural pet care products, using 100% plant-based ingredients, including
Neem Aqueous Extract.
A Unique Approach to Pet Care
Fetch! Naturals quickly gained recognition for its commitment
to quality and eco-friendliness. The brand's Natural Pet Care System not only
addresses common skin issues faced by pets but also promotes an eco-conscious
approach to pet grooming. Georgianna's innovation has made Fetch! Naturals a
trusted choice for pet owners seeking effective and safe solutions.
Achievements on the Global Stage
Fetch! Naturals has not only been well-received in the
Philippines but also gained international acclaim. The extraction process and
formulation of its products earned a silver medal at the 25th Salon
International des Inventions in Geneva, Switzerland. This recognition reflects
the brand's commitment to excellence and innovation in pet care.
Commitment to Quality and Safety
Under Georgianna's leadership, Fetch! Naturals has become
one of the first pet care companies in the Philippines to have its products
registered with the FDA. This milestone highlights her dedication to ensuring
that the brand's offerings meet the highest safety and quality standards.
Georgianna advocates for proper regulation in consumer products for pets,
emphasizing the need for transparency and safety in the industry.
Biography of Georgianna Carlos: Founder and CEO of Fetch! Naturals- Startup/Entrepreneur/age/net worth/natural pet care products/investor/Fetch! Natur
Entrepreneurial Ventures and Community Support
In addition to Fetch! Naturals, Georgianna co-owns MyOffice
Philippines, a virtual office solution designed to support mobile workers and
entrepreneurs. This innovative concept allows clients to customize their office
services based on their needs, providing flexibility and support to local
startups. Her involvement in this venture reflects her commitment to fostering
entrepreneurship in the Philippines.
Navigating the Start-up Ecosystem
Georgianna also plays a crucial role in Permitly, an online
platform that helps Filipino entrepreneurs navigate the business registration
process. Through this initiative, she has empowered countless startups to
formalize their businesses, demonstrating her passion for supporting the local
entrepreneurial ecosystem.
Recognition and Awards
Georgianna’s hard work and innovative spirit have not gone
unnoticed. In 2019, she was named one of Forbes Asia’s 30 Under 30 in the
Retail and E-commerce category, a testament to her influence in the industry.
She also received the first Filipina award in the Lazada Forward Women Awards
in 2021, celebrating her contributions to entrepreneurship and innovation.
Experience in Public Relations
Before establishing her own ventures, Georgianna honed her
skills at EON, a public relations and events firm. During her time there, she
managed various corporate accounts and was responsible for crafting publicity
materials, organizing events, and fostering relationships between clients and
media. This experience provided her with valuable insights into brand building
and communication.
Commitment to Education and Mentorship
Georgianna is not only focused on her ventures but also
dedicated to giving back to the community. She serves as a mentor and panelist
at Ateneo de Manila University's business accelerator program, sharing her
expertise with aspiring entrepreneurs. Her involvement in education underscores
her belief in the power of mentorship and the importance of nurturing the next
generation of leaders.
Engaging with the Community
Beyond her professional commitments, Georgianna actively
participates in various community initiatives. She is a member of the
Management Association of the Philippines and has served as a panelist for its
International CEO Conference. Additionally, her involvement in outreach
programs through groups like Chaine des Rotisseurs and Single Young Adults
demonstrates her dedication to making a positive impact in her community.
A Holistic Approach to Pet Care
Through Fetch! Naturals, Georgianna aims to provide pet
owners with products that are safe not only for pets but also for humans. She
understands that many pet owners seek natural alternatives for their pets and
want products that align with their values. This holistic approach has
resonated with consumers looking for eco-friendly and non-toxic options.
Looking Ahead
As Georgianna Carlos continues to lead Fetch! Naturals,
MyOffice Philippines, and Permitly, she remains committed to innovation and
quality in every endeavor. Her vision for the future includes expanding her
product offerings and further supporting the local startup ecosystem. With her
passion and determination, she is poised to make an even greater impact in the
pet care industry and beyond.
Through her entrepreneurial journey, Georgianna exemplifies
the spirit of innovation, compassion, and dedication, proving that it is
possible to build successful businesses while prioritizing the well-being of
pets, humans, and the environment.
A timeline of Georgianna Carlos’s entrepreneurial journey
and milestones:
2008-2012 - Earns a Bachelor of Arts in Psychology from
Ateneo de Manila University, making the Dean’s List for six semesters.
2012 - Serves as Community Involvement Committee Head at
Assumption College, organizing CSR and environmental initiatives.
October 2016 - Launches Fetch! Naturals, focusing on
all-natural pet care products.
2017 - Fetch! Naturals gains recognition for its commitment
to quality and eco-friendliness.
2018 - Wins a silver medal at the 25th Salon International
des Inventions in Geneva for product innovation.
2019 - Named one of Forbes Asia’s 30 Under 30 in Retail and
E-commerce.
2021 - Receives the first Filipina award in the Lazada
Forward Women Awards.
2021 - Co-founds MyOffice Philippines, providing
customizable virtual office solutions.
2022 - Involved in Permitly, helping Filipino entrepreneurs navigate
business registration.
2024 - Fetch! Naturals becomes one of the first pet care
companies in the Philippines with FDA-registered products.
Future Plans - Aims to expand product offerings and further
support the local startup ecosystem while promoting eco-friendly pet care
solutions.
