Biography of Forum Shah: Founder and CEO of Newesome- Entrepreneur
A Journey of Forum Shah:
Early Aspirations and Education
Forum Shah’s journey began with a solid educational
foundation in engineering. She earned her Bachelor of Engineering in IT from
Thakur College of Engineering & Technology, Mumbai, where she developed a
keen interest in technology and business. This technical background would later
play a crucial role in her entrepreneurial ventures.
Advanced Business Studies
Recognizing the need for further specialization, Forum
pursued a Post Graduate Programme in Family Managed Business (PGP-FMB) at SP
Jain Institute of Management & Research (SPJIMR). This program, known for
its pioneering approach in family-managed business education in India, equipped
her with advanced business management skills, crucial for her future endeavors.
Entering the Real Estate Sector
Forum’s professional career began in the real estate
industry with Goldstar Group, a well-established real estate developer based in
Mumbai. Here, she honed her skills in business management, sales, marketing,
and strategic planning. Her role involved overseeing projects and ensuring the
timely delivery of quality services, which provided her with valuable experience
in a competitive sector.
Diving into Digital Marketing
In 2021, Forum shifted her focus to the dynamic field of
digital marketing by founding Newesome, a creative marketing agency. Newesome
was designed to help digital-first brands grow and scale their revenue through
innovative marketing strategies. Her work with Newesome allowed her to leverage
her engineering background and business acumen to drive impactful marketing
campaigns.
Biography of Forum Shah: Founder and CEO of Newesome- Entrepreneur/Age/Net worth/Newesome story/Forum Shah story/Investor/digital marketing agency
Leadership at Eatopia World
In January 2023, Forum took on a new challenge as the Head
of Growth at Eatopia World. This role involves spearheading growth strategies
and implementing performance-driven marketing techniques to expand the brand's
reach and effectiveness in the market.
Championing D2C Brands
Forum’s journey in the direct-to-consumer (D2C) space is
marked by her deep involvement with D2C Insider, where she serves as a Lead
Volunteer. This role connects her with a vibrant community of over 2000
digitally native brand founders and ecosystem enablers, reinforcing her
commitment to supporting and growing D2C brands.
Founding Newesome
Forum’s entrepreneurial spirit led her to create Newesome, a
platform designed to help Indian D2C brands gain visibility and grow. Inspired
by her own experiences with her D2C gemstone brand, she launched Newesome
during the pandemic to support Indian brands in navigating market challenges
and reaching their target audience effectively.
Innovative Social Commerce Platform
Newesome stands out as a social commerce and visual
discovery platform that simplifies the shopping experience. Users can swipe
through a personalized feed of Indian brands, making discoveries and purchasing
products directly from the brand’s e-commerce site. This model eliminates
third-party margins and enhances the user experience, creating a win-win
situation for both buyers and sellers.
Expanding Brand Reach
Since its launch, Newesome has onboarded over 300 Indian D2C
brands and serves approximately 12,000 active users. The platform caters to
various categories, including fashion, beauty, food, health, home décor, and
more, making it a comprehensive destination for discovering new and exciting
products.
Market Opportunities and Growth
Forum’s strategic approach capitalizes on the growing market
for D2C brands and the ongoing trend of revenge buying following the pandemic.
Newesome aims to harness these market opportunities to drive growth and impact,
positioning itself as a key player in the D2C ecosystem.
Future Plans and Vision
Looking ahead, Forum and her team at Newesome are focused on
achieving steady growth and deepening their impact on how local Indian brands
are perceived. The goal is to continue building a platform that supports and
promotes the success of Indian D2C brands, driving innovation and customer
engagement.
Personal Inspiration and Impact
Forum’s journey is deeply influenced by her father’s
determination and grit, which inspires her daily. Her entrepreneurial ventures
reflect her passion for branding and her commitment to making a meaningful
impact in the business world, particularly in the D2C and marketing sectors.
Timeline of Forum Shah’s Journey
Bachelor’s Degree - Earned in IT from Thakur College of
Engineering & Technology, Mumbai.
Post Graduate Studies - Completed PGP-FMB at SP Jain
Institute of Management & Research.
Early Career - Worked with Goldstar Group in the real estate
sector.
2021 - Founded Newesome, a digital marketing agency.
January 2023 - Became Head of Growth at Eatopia World.
2024 - Leads Newesome, which supports Indian D2C brands and
simplifies social commerce.
