Biography of Eric Thomas Dee:Founder & CEO of Kraver’s Canteen-Entrepreneur

 Biography of Eric Thomas Dee: Founder and CEO of Kraver’s Canteen-Entrepreneur

Eric Thomas Dee’s Culinary Evolution and Innovations

Early Educational Background

Eric Thomas Dee’s academic journey began at Xavier School, where he laid the foundation for his future endeavors. Building on this initial education, he pursued a degree in Business Management at Menlo College. At Menlo, Eric gained crucial insights into business principles and management strategies, which would later become instrumental in his various entrepreneurial ventures. His education provided him with a solid grounding in business operations and management, setting the stage for his successful career in the food and beverage industry.

Foundation of Foodies Frozen Delights

In January 2008, Eric took a significant step in his career by founding Foodies Frozen Delights. As the CEO and owner, he launched a business that specialized in high-quality frozen food products. This venture focused on delivering convenient and premium frozen food options to customers. Eric’s leadership in this role allowed him to build a brand known for its reliability and quality in the frozen food market, establishing a solid foundation for his future projects.

Leadership at Foodee Global Concepts

Eric’s role as Chief Operating Officer at Foodee Global Concepts began in March 2008. This position marked a major milestone in his career, as he stepped into a leadership role within one of Manila’s largest and most diverse food groups. Under his stewardship, Foodee Global Concepts expanded its portfolio to include a range of popular dining brands. These brands included Mesa Restaurant, known for its Filipino cuisine, Pound for gourmet burgers, Flatterie for Italian fare, and Sunnies Cafe for trendy café experiences. Eric’s strategic vision and operational expertise played a key role in elevating the company’s status in the competitive food and beverage industry.

Expanding Horizons with Concetti Globali Inc.

In January 2009, Eric added another role to his portfolio as Managing Director at Concetti Globali Inc. This position involved overseeing the operations of The Food Hall, a concept that integrates multiple dining options within a single venue. Eric’s leadership helped to refine and expand this concept, providing a dynamic and varied dining experience that catered to a wide range of tastes and preferences. His contributions to Concetti Globali Inc. further showcased his ability to manage and grow innovative food service concepts.

Venturing into Strategic Alliances

Eric’s expertise extended beyond food services when he assumed the role of VP of Strategic Alliance at iPayDNA International from October 2010 to March 2011. In this capacity, he focused on creating and nurturing strategic partnerships and alliances. His work in this role involved negotiating and establishing collaborations that could enhance the company’s market reach and business opportunities. This experience broadened Eric’s business acumen and added a layer of strategic depth to his career.

Innovating with Munchy’s

Eric’s involvement with Munchy’s from June 2009 to September 2010 as part of the Innovations & Research team marked another important phase in his career. During this time, he contributed to the development of new products and improvements in existing offerings. His role in researching and innovating within Munchy’s helped drive the company’s product development forward, demonstrating his ability to blend creativity with practical business solutions.

Biography of Eric Thomas Dee:Founder & CEO of Kraver’s Canteen-Entrepreneur /Age/Net worth/Kraver’s FoodHall/Keepers Bar/Eric Thomas Dee story/Kraver

The Birth of Kraver’s Canteen

In the midst of the global Covid-19 pandemic, Eric co-founded Kraver’s Canteen in March 2020. The concept of a cloud kitchen—a facility that prepares food exclusively for delivery—emerged as a timely and innovative solution to the challenges faced by the food industry during lockdowns. Kraver’s Canteen quickly became one of the fastest-growing cloud kitchens in the Philippines. By adapting to the new market conditions and leveraging technology, Eric’s venture managed to thrive and expand, with 13 operational kitchens across Metro Manila and Pampanga.

Rapid Growth of Kraver’s Canteen

Kraver’s Canteen’s rapid expansion is a testament to its success and Eric’s strategic vision. The cloud kitchen model allowed for efficient scaling and flexibility in response to changing consumer demands. By focusing on high-quality food and effective delivery solutions, Kraver’s Canteen established itself as a leader in the cloud kitchen sector, meeting the needs of customers who sought safe and convenient dining options during the pandemic.

Introducing the Meta-Virtual Food Hall

Eric’s innovative approach continued with the introduction of Kraver’s FoodHall, the country’s first meta-virtual food hall. This groundbreaking concept featured self-heating containers, providing a unique and convenient dining experience that set it apart from traditional food service models. The meta-virtual food hall integrated advanced technology to enhance customer satisfaction, offering a novel solution to the challenges of food delivery and consumption.

Expansion of Hawker Chan

Eric’s strategic vision also contributed to the successful franchising of Hawker Chan, a well-known food brand. The expansion of Hawker Chan included opening new locations in Baguio, Sorsogon, and Legaspi. By focusing on franchising, Eric was able to increase the brand’s reach and visibility, allowing more customers to experience its offerings and further establishing its presence in the Philippine food market.

Growth of Llaollao Through Franchising

In addition to Hawker Chan, Eric played a key role in expanding Llaollao, a brand known for its frozen yogurt. Under his leadership, Llaollao pursued a franchising strategy aimed at reaching its 50th store. This growth strategy allowed the brand to tap into new markets and increase its footprint, reflecting Eric’s ability to drive successful expansion initiatives within the food industry.

Introducing NFT Blockchain-Enabled Restaurant

Eric’s innovative spirit was further demonstrated with the launch of Keepers Bar in Poblacion, the country’s first NFT blockchain-enabled restaurant. This concept combined blockchain technology with dining, creating a unique experience that integrated digital assets into the restaurant business. The introduction of NFT and blockchain elements showcased Eric’s commitment to pushing the boundaries of traditional food service and embracing new technological advancements.

Legacy of Foodee Global Concepts

Eric’s role in Foodee Global Concepts is a continuation of a family legacy that began with his father, Rikki Dee. The company started with a small restaurant, Chin Chin, and evolved into a major player in Manila’s food scene. Today, Foodee Global Concepts boasts a diverse portfolio of brands, including Mesa, Bench Cafe, Sunnies Cafe, and Todd English Food Hall, among others. Eric’s contributions have been instrumental in growing and diversifying the company’s offerings.

The Impact of Foodee Global Concepts

Under Eric’s leadership, Foodee Global Concepts has made a significant impact on Manila’s food landscape. The company’s diverse range of dining options caters to various customer preferences, from casual dining to upscale experiences. The successful management of multiple brands highlights Eric’s expertise in handling complex food service operations and delivering high-quality dining experiences.

Adapting to the Pandemic

Eric’s entrepreneurial resilience was evident during the pandemic when he launched Kraver’s Canteen. His ability to adapt to the challenging circumstances of the Covid-19 era and innovate within the food industry reflects his dynamic approach to business. By embracing new technologies and delivery models, Eric successfully navigated the difficulties faced by the food service sector and created a thriving business.

Continuing Innovation and Leadership

Eric Thomas Dee’s career trajectory—from founding Foodies Frozen Delights to leading Foodee Global Concepts and pioneering cloud kitchen concepts—demonstrates his ongoing commitment to innovation and leadership in the food industry. His contributions have not only expanded his business ventures but also transformed the culinary landscape in the Philippines, showcasing his ability to drive success and adapt to evolving market trends.

Eric Thomas Dee’s Culinary Evolution and Innovations: Timeline

1995-1999: Pursued a degree in Business Management at Menlo College.

January 2008: Founded Foodies Frozen Delights as CEO.

March 2008: Began role as Chief Operating Officer at Foodee Global Concepts.

January 2009: Took on Managing Director role at Concetti Globali Inc.

June 2009 - September 2010: Worked in Innovations & Research at Munchy’s.

October 2010 - March 2011: Served as VP of Strategic Alliance at iPayDNA International.

March 2020: Co-founded Kraver’s Canteen, a cloud kitchen concept.

2021: Introduced Kraver’s FoodHall, the first meta-virtual food hall in the Philippines.

2021-2023: Expanded Hawker Chan and Llaollao through franchising.

2023: Launched Keepers Bar, the country’s first NFT blockchain-enabled restaurant.

Ongoing: Continued leadership and innovation with Foodee Global Concepts, expanding its diverse brand portfolio.

 Biography of Eric Thomas Dee:Founder & CEO of Kraver’s Canteen-Entrepreneur /Age/Net worth/Kraver’s FoodHall/Keepers Bar/Eric Thomas Dee story/Kraver