Biography of Dhruv Kohli: Founder and CEO of VEEDAA- Entrepreneur
Biography of Dhruv Kohli:
Dhruv Kohli's entrepreneurial journey began in Mumbai, where
he developed a keen interest in fragrances and the art of scent-making. Growing
up in a vibrant city known for its diversity and cultural richness, he was
inspired by the various interpretations of luxury that surrounded him. This
early fascination with scents and their ability to evoke emotions and memories
would shape his future endeavors.
Educational Foundations
To equip himself for the business world, Dhruv pursued an
engineering degree from Mumbai University. His technical background laid the
groundwork for his analytical thinking and problem-solving skills. Seeking to
enhance his expertise further, he later earned a Master’s degree in
Quantitative Finance from Fordham Gabelli School of Business in New York. This
combination of engineering and finance provided him with a unique perspective
on how to approach business challenges.
The Birth of VEEDAA
In May 2018, Dhruv co-founded VEEDAA, a brand dedicated to
creating handcrafted fragrances that resonate with the essence of Bombay. The
vision was to produce products that reflect the city’s diverse population and
their unique interpretations of luxury. VEEDAA aimed to elevate personal spaces
through exquisite scents, establishing a brand that would speak to the intimate
moments in people’s lives.
Crafting Unique Fragrances
At VEEDAA, each fragrance is meticulously crafted using the
finest ingredients sourced from various regions in India and around the world.
This dedication to quality ensures that their products stand out in a crowded
market. Dhruv and his team believe that a truly luxurious fragrance can
transform an environment and enhance the overall sensory experience. Their
commitment to creating unique scents sets them apart from typical mass-produced
offerings.
A Focus on Handcrafted Luxury
VEEDAA prides itself on being a luxury brand that embodies
the essence of Bombay. Dhruv explains that the notion of luxury in the city
varies widely, and their products cater to this diversity. Whether it’s a chic
contemporary scent or a traditional fragrance, VEEDAA's offerings resonate with
a broad audience. This handcrafted approach allows them to infuse each product
with care and attention to detail.
Manufacturing and Retail Strategy
VEEDAA operates from its own manufacturing unit, ensuring
quality control and consistency across all products. This in-house production
allows for greater flexibility and innovation in developing new fragrances.
Currently, they offer a range of products, including scented candles and
fragrance diffusers, which have gained significant traction in the market,
making them a top brand on platforms like Nykaa.
Competing with Giants
Despite being a relatively new player in the fragrance
industry, VEEDAA has positioned itself as a strong contender against
established global brands like Bath & Body Works. Dhruv attributes their
success to the quality of their products and the unique brand experience they
offer. Instead of relying heavily on traditional marketing strategies, VEEDAA
allows its products to speak for themselves, building a reputation based on
word-of-mouth and customer satisfaction.
Bestsellers and Retail Presence
VEEDAA has successfully created a range of best-selling
products, which have garnered positive reviews from customers. Their products
are not only available online but are also sold in over 100 retail outlets,
including well-known stores such as Crossword, Foodhall, and Taj Khazana. This
extensive distribution network has helped them reach a wider audience and establish
a strong brand presence.
Biography of Dhruv Kohli: Founder and CEO of VEEDAA- Entrepreneur/age/net worth/investor/handcrafted fragrances/unique scents/VEEDAA story/Dhruv Kohli
The Importance of Design
Understanding the role of design in consumer products, Dhruv
emphasizes that the aesthetics of VEEDAA's packaging and presentation are just
as important as the fragrance itself. The brand focuses on creating visually
appealing products that enhance the overall experience for customers. This
attention to design helps to communicate the brand’s luxurious identity and
attract discerning consumers.
Data-Driven Decision Making
At VEEDAA, decisions are driven by data, allowing Dhruv and
his team to stay attuned to market trends and consumer preferences. By
analyzing customer feedback and sales data, they can refine their offerings and
respond quickly to changing demands. This data-centric approach not only aids
in product development but also enhances marketing strategies, ensuring they
resonate with their target audience.
Building a Community
Dhruv believes in fostering a strong connection with
consumers, encouraging them to share their experiences with VEEDAA products.
This community engagement creates a sense of loyalty and belonging among
customers, making them more likely to advocate for the brand. By leveraging
social media and online platforms, VEEDAA maintains an ongoing dialogue with
its audience, strengthening its brand identity.
Looking Ahead
As VEEDAA continues to grow, Dhruv envisions expanding their
product line and reaching more markets globally. The goal is to create a
lasting impact in the fragrance industry, offering unique scents that resonate
with people’s emotions and memories. Dhruv’s commitment to quality and
authenticity will guide the brand as it explores new opportunities and challenges
in the future.
Conclusion: A Fragrant Future
Dhruv Kohli’s journey with VEEDAA is a testament to the
power of passion and dedication in building a successful brand. By focusing on
craftsmanship, quality, and consumer engagement, VEEDAA has carved out a niche
in the competitive fragrance market. As they continue to innovate and expand,
the brand remains committed to celebrating the essence of Bombay and delivering
luxurious scents that enhance the lives of their customers.
A timeline for Dhruv Kohli’s journey:
Early Life: Grows up in Mumbai, developing a passion for
fragrances.
2008-2012: Earns an engineering degree from Mumbai
University.
2013-2014: Completes a Master’s in Quantitative Finance at
Fordham Gabelli School of Business.
May 2018: Co-founds VEEDAA, focusing on handcrafted
fragrances inspired by Bombay.
2018-Present: Develops unique scents using quality ingredients
from India and beyond.
2018-Present: Establishes a strong retail presence, with
products sold in over 100 outlets.
2024: Utilizes data-driven decision-making for product
development and marketing.
2024: Aims to expand globally, creating lasting impact in
the fragrance industry.
