Biography of Arbab Usmani: Founder and CEO of UppSkill & UppSkill Academy- Entrepreneur
Biography of Arbab Usmani:
Early Education and Career Beginnings
Arbab Usmani embarked on his educational journey at the
Institute for Technical Education and Research, where he earned a Bachelor of
Technology in Mechanical Engineering from 2008 to 2012. Although his formal
education was rooted in engineering, Arbab harbored a deep-seated passion for
technology and digital marketing. This dual interest set the stage for his
future career, blending technical knowledge with innovative marketing
strategies.
Shift to Digital Marketing
After completing his engineering degree, Arbab realized his
true calling lay in digital marketing, not mechanical engineering. He made a
pivotal career shift, moving to Bengaluru to immerse himself in the world of
coding. This move was driven by his desire to merge technology with creative
marketing. His determination soon led him to Chennai, where he secured his
first role in digital marketing, marking the beginning of his new professional
path.
First Major Success in Digital Marketing
Arbab’s digital marketing career took off significantly when
he worked in Chennai and later in Kolkata. At his role in Kolkata, he achieved
remarkable success by scaling a company’s user base from 50,000 to 1.4 million
in just over a year. This accomplishment highlighted his exceptional ability to
drive business growth through effective digital strategies and solidified his
reputation as a skilled digital marketer.
Founding Uppskill
In 2017, Arbab took a bold step by leaving his job to
co-found Uppskill, a digital marketing institute aimed at closing the skills
gap in the industry. This venture was motivated by his vision to provide
dynamic training and lifelong career support to aspiring digital marketers.
Despite starting small, Uppskill’s unique approach, including lifetime
community support and real-world skills focus, allowed it to grow and thrive.
Growth of Uppskill
Over the years, Uppskill evolved into a prominent digital
marketing institute, transforming from a small classroom-based setup to a
significant player in the industry. The institute’s success is not only
reflected in its financial growth but also in its impact on students. Hundreds
of learners have benefited from Uppskill’s mentorship and career support, which
has become a cornerstone of the institute’s mission.
Expansion into SEO Consulting
In 2022, Arbab expanded his professional repertoire by
becoming an SEO Consultant at LambdaTest. In this role, he focused on enhancing
the marketing team’s search engine traffic and rankings, which directly
contributed to increased revenue. This role allowed Arbab to apply his digital
marketing expertise in a freelance capacity, further diversifying his career.
Consulting for MrMed
Arbab’s consulting journey continued with MrMed, where he
began working as a freelance Consultant in April 2021. His primary
responsibility was to develop and implement digital marketing strategies across
various channels, including organic search, paid media, and social media. His
efforts aimed at driving growth and enhancing the overall digital presence of
MrMed.
Advisory Board Role at LNCT University
In October 2020, Arbab joined the LNCT Group of Colleges as
a Member of the Advisory Board for the Entrepreneurship Development &
Industry Interaction Cell (EDIIC). In this role, he contributes to shaping the
entrepreneurial ecosystem at the university, drawing on his extensive
experience in digital marketing and business development to guide and mentor
aspiring entrepreneurs.
Experience as a Digital Marketing Mentor
Arbab’s journey includes significant contributions as a mentor, particularly at institutions such as IIM Kashipur. As a Key Mentor at FIED Incubation Center and a mentor for other prestigious institutions, he has shared his knowledge and experience with budding entrepreneurs and digital marketers. His mentorship extends beyond traditional teaching, providing strategic guidance and inspiration.
Biography of Arbab Usmani: Founder and CEO of UppSkill & UppSkill Academy/digital marketing/Age/Net worth/Arbab Usmani story/UppSkill story
Speaking Engagements and Public Speaking
Arbab has made a notable impact as a speaker at various
prestigious events. His engagements include TEDx and Josh Talks, where he
shares his insights on digital marketing and entrepreneurship. Additionally, he
has been invited to speak at top colleges such as IIT Delhi, IIT Bombay, IIT
Roorkee, BHU, and others, further establishing his reputation as a leading voice
in digital marketing.
Career Achievements and Impact
Throughout his career, Arbab has accumulated over 20,000
hours of classroom teaching and has taught more than 15,000 students through
various formats, including classrooms, webinars, workshops, and events. His
extensive experience in both teaching and practicing digital marketing has made
a substantial impact on countless individuals and businesses.
Certifications and Professional Development
Arbab has bolstered his expertise with numerous certifications
in digital marketing. These include being an Accredited Professional in Bing
Ads from Microsoft and obtaining various certifications from Google and HubSpot
Academy. His commitment to continuous learning and professional development
reflects his dedication to staying at the forefront of digital marketing trends
and techniques.
Founding and Leading UppSkill Academy
In September 2022, Arbab co-founded UppSkill Academy,
continuing his mission to enhance skill development. The academy focuses on
providing individuals with the necessary skills to secure jobs and advance
their careers. This new venture aligns with his long-standing goal of bridging
the skills gap and supporting professional growth.
Challenges and Resilience
Arbab’s career has been marked by challenges and resilience.
From transitioning from mechanical engineering to digital marketing to founding
and growing multiple ventures, he has demonstrated a strong commitment to his
vision. His journey underscores the importance of embracing change, taking
risks, and pursuing one’s passions with unwavering dedication.
Ultimate Mantra and Philosophy
Arbab’s ultimate mantra is "When everything else fails,
remember to UppSkill yourself and Rukna Toh Hai Hi Nahi," reflecting his
belief in the power of continuous self-improvement and perseverance. His career
story is a testament to the value of hard work, risk-taking, and the relentless
pursuit of personal and professional growth.
Legacy and Future Goals
As Arbab looks to the future, his focus remains on expanding
his impact in the fields of digital marketing and education. With a strong
foundation built on his diverse experiences, he continues to drive innovation,
mentor future leaders, and contribute to the growth of the digital marketing
industry. His legacy is one of transformation, inspiration, and a commitment to
empowering others.
A timeline for Arbab Usmani’s journey:
2008 - 2012: Bachelor of Technology in Mechanical
Engineering from Institute for Technical Education and Research.
2012: Moved to Bengaluru to start coding and shifted to
digital marketing.
2017: Co-founded Uppskill, a digital marketing institute.
April 2021: Began consulting for MrMed as a freelance
Consultant.
October 2020: Joined LNCT Group of Colleges’ Advisory Board
for the Entrepreneurship Development & Industry Interaction Cell (EDIIC).
September 2022: Co-founded UppSkill Academy to enhance skill
development.
2022: Expanded into SEO consulting at LambdaTest.
August 2023: Achieved significant growth in digital
marketing and teaching impact, including over 20,000 hours of classroom
teaching.
