Biography of Anubhav Gupta: Founder and MD of Rigo International- Entrepreneur
Biography of Anubhav Gupta:
Anubhav Gupta, a young entrepreneur from Delhi, founded Rigo
International in 2012, a venture that has significantly impacted the online
apparel market in India. With a focus on casual wear, Rigo caters to the
fashion needs of both men and women, offering trendy, affordable clothing.
Anubhav’s journey into the world of fashion started with a modest investment of
₹2.5 lakh from his father, setting the stage for a remarkable business
trajectory.
Educational Foundations
Anubhav's educational background includes a Bachelor’s
degree in Computer Science from Savitribai Phule Pune University, where he
graduated in 2010. His interest in technology and programming was evident early
on, but his entrepreneurial aspirations were even stronger. Growing up in a
middle-class family, he was inspired by the work ethic of his father, who
worked in an apparel export company. This background laid the groundwork for
Anubhav’s future business endeavors.
Early Entrepreneurial Spirit
Even during his school years, Anubhav displayed an interest
in entrepreneurship. He read about successful companies and followed business
awards on television, nurturing his ambition to create something of his own. In
college, he even attempted to start a group coupon aggregator website with a
roommate, a venture that, despite its short lifespan, provided him valuable insights
into running a business.
The Birth of Rigo International
After completing his studies, Anubhav decided to take a leap
into the apparel industry. He initially considered a brick-and-mortar model but
was encouraged by his father to explore online retailing. In January 2012, he
launched Rigo International from a modest 500 sq ft office in Faridabad,
setting up a manufacturing unit with just two employees. They began with a
simple product line of men’s T-shirts, shirts, and jeans.
Overcoming Doubts
Anubhav faced skepticism about the viability of online
shopping in India. He was unsure how customers would navigate size issues or be
willing to buy clothes without trying them on. Despite his doubts, he decided
to trust his instincts and fully commit to the online business model, marking a
pivotal moment in his entrepreneurial journey.
Initial Struggles
The first year of Rigo was fraught with challenges. Order
numbers were low, and Anubhav often found himself questioning his decision to
start the business. Many sleepless nights were spent contemplating whether to
continue or give up. However, he resolved to give it another year, a decision
that ultimately turned the tide for Rigo.
Biography of Anubhav Gupta: Founder & MD of Rigo International-Entrepreneur /age/net worth/online casual wear/wife/Rigo international story/Anubhav Gup
The Turning Point
The breakthrough for Rigo came after they started listing
their products on e-commerce platforms like Jabong. This move significantly
increased their visibility and sales. Anubhav and his team employed a
made-to-order strategy, producing items only after receiving customer orders,
which allowed them to manage inventory effectively and respond quickly to
market demand.
Customer-Centric Design
Anubhav took a hands-on approach to design, focusing on
customer comfort and fit. Without the resources to hire a professional
designer, he relied on his understanding of market needs to create appealing
products. His commitment to quality and trend delivery became the cornerstone
of Rigo’s identity, allowing the brand to cater to a diverse audience.
Building Brand Awareness
Initially, Anubhav promoted Rigo through Google and Facebook
ads, gradually increasing brand recognition. As orders began to flow in, the
small team adapted quickly to fulfill customer expectations. They worked
tirelessly to ensure that products were shipped promptly, enhancing customer
satisfaction and loyalty.
Rapid Growth
Within a decade, Rigo evolved into a formidable player in
the apparel industry, achieving an impressive turnover of ₹30 crore. Their
offerings, which range from casual shirts to stylish denim, became popular on
major e-commerce platforms like Amazon, Flipkart, and Myntra. Anubhav’s vision
of providing international quality at pocket-friendly prices resonated with
consumers across India
A Commitment to Innovation
Rigo continues to innovate, striving to bring the latest
fashion trends to their customers. Anubhav’s approach blends style with
functionality, ensuring that Rigo remains relevant in the ever-evolving fashion
landscape. The brand's commitment to quality and affordability has positioned
it as one of the top private brands in the market.
Looking Ahead
Anubhav Gupta’s journey with Rigo International exemplifies
the power of determination and strategic thinking. From humble beginnings to
achieving remarkable success, his story inspires aspiring entrepreneurs. With
plans to further expand and enhance the brand’s offerings, Anubhav is poised to
take Rigo to new heights in the Indian fashion industry, solidifying its status
as a leading online apparel brand.
A timeline for Anubhav Gupta's journey with Rigo
International:
2010: Graduates with a Bachelor’s in Computer Science from
Savitribai Phule Pune University.
2012: Founds Rigo International with a ₹2.5 lakh investment,
focusing on online casual wear.
2012: Launches Rigo from a 500 sq ft office in Faridabad,
starting with men's T-shirts, shirts, and jeans.
2013: Faces initial struggles; resolves to continue despite
low orders.
2014: Breakthrough after listing products on e-commerce
platforms like Jabong, increasing visibility and sales.
2015: Adopts a made-to-order strategy to manage inventory
effectively.
2016-2021: Rapid growth; Rigo achieves ₹30 crore turnover,
expanding offerings on major platforms like Amazon and Flipkart.
2024: Continues to innovate and adapt to fashion trends,
solidifying Rigo’s status in the market.
