Biography of Aditi Kaushiva: Founder & CEO of The Dance Bible & Move Thrive

 Biography of Aditi Kaushiva: Founder & CEO of The Dance Bible & Move To Thrive

Biography of Aditi Kaushiva:

Early Passion for Dance

Aditi Kaushiva’s journey into the world of dance began at an early age. Growing up in India, she was surrounded by music and movement, which sparked her lifelong passion. From spontaneous dance sessions in grocery store aisles to performing on playgrounds, Aditi’s enthusiasm for dance was evident. At just eight years old, she started formal training in Bharatanatyam, a classical Indian dance form, and later expanded her repertoire to include Modern, Jazz, and Contemporary dance styles.

Health Struggles and Discovery

In 2011, Aditi faced a significant health challenge when she was struck by a severe case of urticaria, a condition causing painful hives. Despite various treatments, she found relief through Yoga and Ayurveda. This period of self-discovery led her to understand her body type better and adapt her lifestyle to manage inflammation and pain. Her professional dance training was temporarily halted, but she used this time to explore how movement and mindful practices could support her physical and mental well-being.

Transition to Entrepreneurship

In 2017, driven by her passion for dance and the growing e-commerce boom in India, Aditi decided to leave her successful banking career to pursue her entrepreneurial dreams. She co-founded The Dance Bible (TDB), a dance-inspired fashion brand. TDB aimed to fill a gap in the market for affordable, stylish dancewear and accessories, providing a solution for both professional dancers and enthusiasts in India.

Building The Dance Bible

The Dance Bible started as a community platform and evolved into a thriving e-commerce business. Aditi and her co-founder focused on creating high-quality, movement-inspired clothing that was both functional and fashionable. Their products, which include dancewear, shoes, and accessories, are designed and tested by professional dancers, ensuring they meet the needs of the market. The brand’s success is attributed to its authentic approach and deep understanding of the dance community.

Scaling Up and Expanding

As The Dance Bible grew, it expanded its product line to include streetwear and athleisure inspired by dance. This move was aimed at catering to a broader audience and attracting Millennials and Gen-Z customers. TDB's community-building efforts paid off, with significant growth in social media followers and an expanding customer base. The brand now leverages multiple sales channels, including its website, Amazon, Flipkart, and Nykaa, to reach a wider audience.

Challenges of Entrepreneurship

Aditi’s entrepreneurial journey was not without its challenges. Balancing the demands of building a business with her passion for dance proved difficult. The intense workload and the pressures of starting and scaling a business led to long hours and high stress. Despite the success of TDB, Aditi found herself struggling with burnout, which affected her mental and physical health.

 Biography of Aditi Kaushiva: Founder & CEO of The Dance Bible & Move To Thrive/Age/Net worth/Aditi Kaushiva story/The Dance Bible/e-commerce brand

Discovering Mindful Movement

During this challenging period, Aditi rediscovered the therapeutic benefits of mindful movement. Her personal experience with stress and burnout highlighted the importance of mental health and well-being. This realization inspired her to create Move to Thrive (MTT), a wellness initiative designed to help individuals combat stress and improve their well-being through mindful movement.

Founding Move to Thrive

In January 2024, Aditi launched Move to Thrive, drawing on her extensive background in dance and yoga. MTT offers a range of classes that integrate elements of Indian dance forms, yoga, breathwork, and mindfulness. The program aims to provide participants with a holistic approach to managing stress and enhancing their mental and emotional health.

Creating Holistic Programs

Move to Thrive’s programs are designed to help individuals de-stress, increase energy levels, and improve mood. Aditi’s unique approach combines her expertise in dance with mindfulness practices to create a supportive and transformative experience. Through personalized coaching, MTT guides participants on a journey of self-discovery and empowerment.

Transitioning to Remote Management

While Aditi continues to lead The Dance Bible remotely from the United Kingdom, she remains deeply involved in the brand’s operations. Her role includes overseeing D2C sales, marketing, community engagement, and content management. Despite the distance, she ensures that TDB remains true to its mission and continues to grow sustainably.

Consulting for D2C Brands

Aditi’s success with The Dance Bible has also positioned her as a consultant for other D2C brands. At The Growth Squad, she applies her expertise to help businesses achieve rapid growth using her proven "3 C’s" framework: Captivating Content, Thriving Communities, and Seamless Commerce. Her insights into building a successful brand inform her consulting work, enabling other businesses to navigate their growth challenges effectively.

Educational Background and Achievements

Aditi’s educational background includes an MBA in Finance from ICFAI Business School and a BA in Economics from Delhi University. She further enhanced her entrepreneurial skills through the GS 10K Women Entrepreneur Program at the Indian Institute of Management Bangalore. These experiences provided her with a strong foundation in business strategy and management.

Passion for Community Building

Community building has been a central theme in Aditi’s career. From founding The Dance Bible’s engaged community of dance enthusiasts to creating a supportive environment through Move to Thrive, Aditi is dedicated to fostering connections and providing value to her audiences. Her efforts have created vibrant communities around her ventures, contributing to their success.

Personal Reflections and Future Goals

Reflecting on her journey, Aditi acknowledges the challenges of balancing entrepreneurship with personal well-being. Her experiences have shaped her understanding of the importance of self-care and mental health. Moving forward, she aims to continue supporting individuals through Move to Thrive while expanding The Dance Bible’s reach and impact.

Embracing the Future

Aditi Kaushiva’s story is one of resilience, passion, and transformation. From her early days of dance to building successful ventures in both fashion and wellness, her journey highlights the power of following one’s passion and adapting to challenges. As she continues to innovate and inspire, Aditi remains committed to empowering others through mindful movement and strategic growth.

A timeline of Aditi Kaushiva’s career:

Early 2000s - Begins formal training in Bharatanatyam and expands to Modern, Jazz, and Contemporary dance styles.

2011 - Experiences severe urticaria, turns to Yoga and Ayurveda for relief, impacting her professional dance training.

2017 - Leaves banking career to co-found The Dance Bible (TDB), a dance-inspired fashion brand.

2017-2023 - Grows The Dance Bible into a successful e-commerce brand, expanding into streetwear and athleisure.

January 2024 - Launches Move to Thrive (MTT), a wellness initiative combining dance, yoga, and mindfulness to improve well-being.

2024 onwards - Manages The Dance Bible remotely from the UK, consults for D2C brands, and continues to innovate in wellness and fashion.

  Biography of Aditi Kaushiva: Founder & CEO of The Dance Bible & Move To Thrive/Age/Net worth/Aditi Kaushiva story/The Dance Bible/e-commerce brand