Biography of Abhishek Mathur: Founder and CEO of Cocktail Baba-Entrepreneur

 Biography of Abhishek Mathur: Founder and CEO of Cocktail Baba-Entrepreneur

Story of Abhishek Mathur: From Business Executive to Mocktail Pioneer

Educational Foundations

Abhishek Mathur's journey began with a solid educational background. He pursued a Bachelor of Commerce with a focus on Accounts and Economics from the University of Mumbai, which laid the groundwork for his business acumen. Following his undergraduate studies, he furthered his expertise with a Postgraduate Diploma in Business Management (PGDBM) in Marketing and Accounts from Indira School of Management Studies, Pune. This combination of commerce and marketing education set him up for a dynamic career in business.

Early Career in Marketing

Abhishek's professional journey started in 2001 at Titan Industries Limited as a Sales Officer. His role involved promoting and selling watches, which provided him with foundational sales and marketing experience. Within Titan Industries, he quickly advanced to become a Brand Executive for Sonata, where he honed his skills in brand management and product promotion over a period of two years.

Expanding Horizons at Eastman Kodak

In 2003, Abhishek moved to Eastman Kodak Company as a Product Manager. This role allowed him to delve into product management and develop key performance indicators for new product rollouts. His time at Kodak was marked by his involvement in strategic product initiatives and market analysis, further expanding his expertise in product management.

Marketing and Media Experience

Abhishek’s career took a significant turn when he joined Deligent Media Corporation as a Senior Marketing Manager in 2005. Here, he was responsible for overseeing marketing strategies and new product rollouts. His role involved crafting marketing campaigns and managing product introductions, which enhanced his skills in marketing strategy and execution.

Retail Management at Reliance

From 2007 to 2012, Abhishek worked at Reliance Retail in various capacities. Initially, he served as a Buyer for Private Label and Branded Watches and Clocks. His responsibilities included managing product selections and negotiations with suppliers. Later, he transitioned to Category Manager for Watches, Clocks, Opticals, Sunglasses, and Fashion Jewelry, where he played a pivotal role in product assortment and category management.

Leadership Roles at Lakmé Lever

Abhishek’s next career milestone was with Lakmé Lever Pvt. Ltd., where he served as Regional Business Head from 2012 to 2018. During this time, he was responsible for overseeing business operations and managing key performance indicators. His leadership contributed significantly to customer satisfaction and successful business outcomes in the personal care sector.

Biography of Abhishek Mathur: Founder and CEO of Cocktail Baba-Entrepreneur/ Marcello Foods and Beverages/AGe/Net worth/Cocktail Baba story/Abhishek M

Business Transformation at Kaya Limited

In 2018, Abhishek joined Kaya Limited as Regional Business Head for South and West India. His role involved managing regional operations, enhancing customer satisfaction, and driving business growth. He leveraged his experience in negotiation and performance metrics to achieve significant business results.

The Birth of Cocktail Baba

In December 2020, Abhishek embarked on a new venture by founding Cocktail Baba under Marcello Foods and Beverages LLP. This company is dedicated to crafting high-quality mocktails inspired by bartender culture. Cocktail Baba offers a range of ready-to-drink mocktails made from real fruit ingredients, free from artificial sweeteners. The products are designed to provide an authentic cocktail experience without the alcohol.

Crafting Authentic Mocktails

Cocktail Baba stands out for its commitment to quality and taste. By engaging top mixologists, Abhishek ensured that the mocktails are crafted with the finest ingredients. The mocktails are produced in a state-of-the-art factory in Goa, emphasizing both taste and safety. The result is a range of drinks that can be enjoyed chilled or over ice, suitable for all ages.

Bringing Mocktails to the Market

Abhishek’s vision with Cocktail Baba is to offer a premium, hassle-free mocktail experience. The drinks are designed to be easily enjoyed by simply chilling the bottle. This convenience is paired with the assurance of no hangover, making Cocktail Baba an appealing choice for various social occasions.

A Blend of Tradition and Innovation

Cocktail Baba combines traditional mixology techniques with modern convenience. The focus on using natural fruit flavors and avoiding artificial additives reflects Abhishek's commitment to quality and authenticity. This approach allows consumers to enjoy high-quality mocktails that taste as good as they look.

Expanding Reach and Accessibility

With Cocktail Baba, Abhishek aims to make premium mocktails accessible across India. Priced at an affordable Rs 60 per bottle, each bottle makes two drinks, making it a cost-effective choice for consumers. The company offers nationwide delivery, ensuring that people everywhere can enjoy their mocktails.

The Legacy of Innovation

Abhishek Mathur’s career trajectory—from retail management to founding a mocktail company—illustrates his entrepreneurial spirit and adaptability. His diverse experience in marketing, product management, and business leadership has culminated in the creation of Cocktail Baba, showcasing his ability to innovate and lead in various industries. As he continues to develop his business, Abhishek’s story serves as a testament to the power of blending tradition with modernity in the pursuit of success.

A timeline for Abhishek Mathur’s career and achievements:

2001 – Starts at Titan Industries as a Sales Officer.

2003 – Joins Eastman Kodak as a Product Manager.

2005 – Moves to Deligent Media Corporation as Senior Marketing Manager.

2007 – Begins tenure at Reliance Retail as a Buyer.

2012 – Takes on Regional Business Head role at Lakmé Lever Pvt. Ltd.

2018 – Becomes Regional Business Head at Kaya Limited.

December 2020 – Founds Cocktail Baba under Marcello Foods and Beverages LLP.

2023: Continued to expand globally.

 Biography of Abhishek Mathur: Founder and CEO of Cocktail Baba-Entrepreneur/ Marcello Foods and Beverages/AGe/Net worth/Cocktail Baba story/Abhishek M