Biography of Abhinav Mathur: Founder and CEO of Something's Brewing & Kaapi Machines- Entrepreneur
Abhinav Mathur’s Journey
In the heart of India’s burgeoning coffee culture stands
Abhinav Mathur, a visionary entrepreneur whose career has significantly shaped
the landscape of coffee consumption and equipment in the country. Abhinav, the
CEO of Kaapi Machines and founder of Something's Brewing, is on a mission to
elevate India’s coffee scene from a nation traditionally known for tea to one
that embraces the rich, diverse world of coffee. His journey reflects a blend
of passion for coffee and strategic business acumen, paving the way for
innovation in this space.
Early Education and Career Foundations
Abhinav’s journey began with a robust educational
foundation, earning his MBA from the prestigious XLRI Jamshedpur. Here, he not
only honed his business skills but also developed leadership qualities as he
headed the placement team, ensuring a seamless process for his peers. This
experience of managing teams and operations would later prove invaluable in his
entrepreneurial ventures. Following his MBA, he embarked on a career in consumer
goods, where he held various roles in marketing and operations, providing him
with a comprehensive understanding of the industry dynamics.
Pioneering Coffee Equipment in India
In 2007, Abhinav joined Kaapi Machines, a company that would
become a cornerstone of his career. With a vision to equip coffee businesses
with the best machinery, Kaapi Machines initially catered to the emerging café
culture in India. Under his leadership, the company established itself as a
market leader, supplying coffee equipment to major players like McDonald's,
Starbucks, and ITC Hotels. This was a crucial time for coffee in India, as the
demand for quality brewing equipment surged alongside the growing popularity of
café culture.
Transition to Entrepreneurship
Recognizing the shift in consumer preferences during the
pandemic, Abhinav co-founded Something’s Brewing in 2020. This venture aimed to
cater to the rising number of home coffee enthusiasts seeking to brew their
perfect cup at home. Something’s Brewing serves as a digital platform for
coffee lovers, providing them access to brewing equipment, coffee from over 30
roasters, and a community for sharing recipes and techniques. Abhinav’s vision
for this platform was clear: to democratize coffee brewing, making it accessible
and enjoyable for everyone.
A New Wave of Coffee Culture
Abhinav identifies the current phase of coffee consumption
in India as the “third wave,” where consumers are increasingly discerning about
the quality and origin of their coffee. This shift is reflected in the variety
of brewing methods being embraced, from cold brews to nitro coffee. With
consumers now more interested in artisanal coffee experiences, Abhinav’s
initiatives resonate deeply with the evolving tastes of a modern audience. He
emphasizes the importance of traceability in coffee, connecting the end product
back to the bean itself, thus enhancing appreciation for quality.
Innovations in Coffee Equipment
Kaapi Machines has been at the forefront of introducing
innovative coffee equipment in India. Abhinav has played a pivotal role in
launching cutting-edge products like the Ripple Maker and PuqPress. These
innovations not only enhance the brewing experience but also elevate the
quality of coffee served in cafés and homes alike. The company focuses on
offering tools that support various brewing techniques, catering to a diverse
range of coffee preferences across the country.
Supporting Café Businesses
Abhinav’s approach extends beyond merely supplying
equipment; he emphasizes the importance of training and consultancy for café
businesses. Kaapi Machines functions as a full-stack coffee consultancy,
providing extensive support in training baristas and offering after-sales
services. This holistic approach helps maintain the quality and consistency of
coffee served, which is crucial for cafés looking to scale their operations
without compromising on the customer experience.
Leveraging Technology in Coffee
The integration of technology in coffee brewing is another
area where Abhinav is making significant strides. Kaapi Machines is working on
innovations like the Kaapi IoT platform, which allows for contactless
transactions through vending machines installed in offices and hotels. This not
only streamlines operations for businesses but also enhances the consumer
experience by making coffee more accessible. Such technological advancements
signify a future where convenience and quality go hand in hand.
Building a Coffee Community
Abhinav’s vision for Something’s Brewing goes beyond
commerce; it’s about creating a community of coffee lovers. By organizing
workshops, masterclasses, and meet-ups, he aims to foster a culture of
knowledge-sharing and camaraderie among coffee enthusiasts. This
community-centric approach enriches the coffee experience, making it not just
about brewing but also about connecting with others who share a passion for
coffee.
Biography of Abhinav Mathur:Founder of Something's Brewing & Kaapi Machines/Entrepreneur/age/net worth/wife/startup/coffee equipment/home coffee
Targeting Non-Metro Markets
Looking ahead, Abhinav sees untapped potential in non-metro
cities such as Surat, Nagpur, and Jabalpur. As coffee culture expands beyond
major urban centers, Kaapi Machines is strategically positioned to cater to
these emerging markets. This expansion plan reflects Abhinav’s belief that
coffee can become a part of everyday life for millions across India, irrespective
of their location.
Navigating Market Competition
In a competitive market, maintaining relevance is key.
Abhinav’s strategy focuses on delivering unique value propositions, such as
comprehensive training and consistent support. By positioning Kaapi Machines as
not just a supplier but a partner in growth, he ensures that cafés can thrive
while keeping their customers engaged with high-quality offerings. This
approach sets Kaapi Machines apart from competitors, who often lack the same
level of support and infrastructure.
Future Prospects in the Coffee Industry
As Abhinav continues to innovate, he remains committed to
his mission of transforming coffee culture in India. With plans to introduce a
boiler-less coffee machine and other automated brewing solutions, the future
looks bright. These innovations are expected to revolutionize the way coffee is
brewed and served, catering to the evolving needs of both consumers and
businesses alike.
A Legacy of Passion and Innovation
Abhinav Mathur’s journey in the coffee industry exemplifies
the convergence of passion and entrepreneurship. His efforts to enhance coffee
quality, accessibility, and community engagement position him as a leader in
this dynamic sector. As India continues to embrace coffee culture, Abhinav’s
contributions will undoubtedly leave a lasting impact, ensuring that coffee is
not just a drink, but a beloved experience shared by many.
A timeline for Abhinav Mathur’s journey in the coffee
industry:
Early Education: Completes MBA at XLRI Jamshedpur,
developing business and leadership skills.
2007: Joins Kaapi Machines, focusing on providing quality
coffee equipment in India.
2010s: Kaapi Machines becomes a market leader, supplying to
major brands like McDonald's and Starbucks.
2020: Co-founds Something’s Brewing to cater to home coffee
enthusiasts during the pandemic.
2021: Introduces innovative products like the Ripple Maker
and PuqPress at Kaapi Machines.
2022: Emphasizes coffee traceability and community-building
through workshops and meet-ups.
2023: Targets non-metro cities for expansion, promoting
coffee culture across India.
2024: Aims to launch boiler-less coffee machines and
automated brewing solutions to enhance accessibility.
