Biography of Aagam Shah: Founder and CEO of Plushvie- Entrepreneur
Aagam Shah’s Journey
Early Academic Pursuits
Aagam Shah’s academic journey began at L.D. College of
Engineering in Ahmedabad, where he pursued a Bachelor of Engineering in
Instrumentation and Control Engineering from 2008 to 2012. This period marked
the foundation of his technical expertise and problem-solving skills, crucial
for his future entrepreneurial ventures.
Exploring New Horizons: Post-Graduate Education
In 2018, Aagam furthered his education with a Certificate in
Entrepreneurship/Entrepreneurial Studies from the Indian Institute of
Management Ahmedabad (IIMA). This course equipped him with the knowledge and
skills necessary for starting and managing his own business, complementing his
technical background with strategic and entrepreneurial insights.
Early Career: Joining L&T Hydrocarbon Engineering
Following his graduation, Aagam began his professional
career at L&T Hydrocarbon Engineering Limited, where he worked from June
2012 to January 2016. Starting as a Graduate Engineer Trainee, he quickly
advanced to roles such as Executive Engineer and Assistant Manager in Supply
Chain Management. This experience provided him with valuable insights into
complex supply chain operations and project management.
Project Innovation: Dual Axis Automatic Sun Tracking System
During his time at L.D. College, Aagam worked on a
significant final year project involving a Dual Axis Automatic Sun Tracking
System. This project aimed to enhance the efficiency of solar energy collection
by automating the tracking of the sun’s position throughout the day. The
project highlighted Aagam’s ability to tackle real-world engineering challenges
and his commitment to sustainable technology.
Biography of Aagam Shah: Founder and CEO of Plushvie- Entrepreneur/Age/Net worth/GF/AR into jewellery retail with the PlushMeet platform/Plushvie story
Entering the Jewellery Sector: Founding Plushvie
In August 2018, Aagam founded Plushvie, an innovative SaaS
startup based in Ahmedabad. Plushvie was designed to revolutionize the
jewellery retail industry by integrating Augmented Reality (AR) into the
shopping experience. The company’s flagship product, PlushMeet, allows
jewellery retailers to conduct AR video calls, enabling customers to virtually try
on jewellery from the comfort of their homes.
Plushvie’s Technological Edge: Augmented Reality Integration
Plushvie’s AR technology is a game-changer for jewellery
retail. By embedding AR capabilities into retailers’ websites, mobile apps, and
in-store displays, Plushvie bridges the gap between online shopping and the
tactile experience of trying on jewellery. This innovation helps retailers
serve clients remotely and safely, enhancing the shopping experience with
realistic virtual try-ons.
Recognition and Growth: Plushvie’s Achievements
Under Aagam’s leadership, Plushvie gained significant
recognition, including being named “Startup of the Year 2020” by the Gujarat
University Startup and Entrepreneurship Council (GUSEC). This accolade
underscored Plushvie’s impact on the retail space and its role in driving
technological advancement in the jewellery industry.
Pivoting During the Pandemic: Adapting to Market Needs
The onset of the COVID-19 pandemic in early 2020 brought
unprecedented challenges. Recognizing the shifting market demands, Aagam
pivoted Plushvie from an eCommerce marketplace to a SaaS model focused on
AR-based virtual try-ons. This strategic shift was driven by disruptions in the
delivery chain and volatile gold prices, and it positioned Plushvie as a
crucial tool for jewellery retailers during the lockdown.
Customer Insights: Understanding and Addressing Pain Points
Aagam’s approach to understanding customer needs involved
direct feedback from potential buyers. By identifying that many shoppers
hesitated to purchase jewellery online without trying it on, Aagam and his team
developed the AR video calling feature. This solution addressed a key pain
point, allowing customers to experience jewellery virtually before making a
purchase.
Supporting Retailers: Navigating the Crisis
In response to the challenges posed by the pandemic, Aagam
and his team at Plushvie provided valuable support to jewellery retailers. They
offered a range of services and exclusive offers to help retailers transition
to digital platforms and continue serving clients despite store closures. This
proactive approach demonstrated Aagam’s commitment to supporting the industry
during difficult times.
Future Outlook: Embracing Digital Transformation
Aagam emphasized the importance of digital transformation in
the retail sector. He noted that as physical stores faced reduced foot traffic,
eCommerce and digital solutions like AR-based virtual try-ons became essential
for maintaining customer engagement and driving sales. This forward-thinking
strategy aligns with global trends and positions Plushvie as a leader in the
evolving retail landscape.
Ongoing Commitment: Driving Industry Innovation
As Plushvie continues to grow, Aagam remains focused on
driving innovation and improving the retail experience through technology. His
efforts to integrate AR and AI into the jewellery shopping process reflect a
broader commitment to enhancing customer experiences and supporting retailers
in adapting to changing market conditions. Through continuous innovation, Aagam
and Plushvie are shaping the future of jewellery retail.
Timeline for story
2008-2012 – Completed Bachelor of Engineering in
Instrumentation and Control Engineering at L.D. College of Engineering.
June 2012 - January 2016 – Worked at L&T Hydrocarbon Engineering,
advancing from Graduate Engineer Trainee to Assistant Manager.
2018 – Earned Certificate in
Entrepreneurship/Entrepreneurial Studies from IIMA.
August 2018 – Founded Plushvie, integrating AR into
jewellery retail with the PlushMeet platform.
Early 2020 – Pivoted Plushvie to a SaaS model focused on
AR-based virtual try-ons due to the COVID-19 pandemic.
2020 – Plushvie named “Startup of the Year 2020” by GUSEC.
2023 – Continues to drive innovation at Plushvie, shaping
the future of jewellery retail through AR technology.
