Biography of Tejas Bhatt: Founder and CEO of 3 Sided Coin- Entrepreneur
Biography of Tejas Bhatt:
The Genesis of 3 Sided Coin
In 2008, Tejas Bhatt faced an unexpected turn of events when
the global recession led to his job loss in the US. Returning to India, he saw
an opportunity in the burgeoning digital market. At the time, digital product
design was still emerging in India, and he decided to use his expertise to fill
this gap. In 2010, he founded 3 Sided Coin in Ahmedabad, a design studio
dedicated to innovative digital solutions.
Building a Unique Studio
3 Sided Coin began as a design studio focused on creating
fun and engaging solutions for complex business problems. The team, a mix of
tinkerers and designers, embraced creativity to tackle challenges in various
sectors including healthcare, fintech, and education. The studio quickly gained
a reputation for its ability to blend playfulness with serious problem-solving.
Evolution and Growth
Initially, 3 Sided Coin was a small setup, with Tejas Bhatt
operating solo. As the demand for digital design services grew, so did the
studio. It transitioned from a niche product design focus to a more generalist
approach, encompassing both product and content design. The team, now spread
across cities like Bangalore, Mumbai, and Hyderabad, continued to innovate
remotely, a practice that was ahead of its time.
Remote Work Philosophy
Embracing a remote-first model from the start, 3 Sided Coin
thrived on flexibility. The team operated asynchronously, using tools like
Slack for communication and documentation. This approach ensured that ideas
were well-documented and feedback was efficiently managed, making the studio's
work environment both productive and inclusive.
Inclusive Team Dynamics
The studio's culture was laid-back and accommodating to
different personalities. Recognizing that many systems favored extroverts, 3
Sided Coin made efforts to create a more inclusive environment for introverts.
By minimizing synchronous meetings and valuing written communication, they
aimed to level the playing field and respect individual working styles.
Embracing Content Design
Tejas and his team began treating content design as
seriously as product design. They integrated user research and testing into
their content design process, treating the content experience as a problem to
solve. This approach was a departure from traditional visual design, focusing
on creating engaging and effective content experiences.
Biography of Tejas Bhatt: Founder and CEO of 3 Sided Coin- Entrepreneur/Age/Net worth/Tejas Bhatt story/3 Sided Coin story/wife/digital product design
The “Most Interesting Studio” Label
In a humorous twist, Tejas often refers to 3 Sided Coin as
India’s "87th most interesting design studio," poking fun at the
common practice of self-proclaimed number ones. The studio’s emphasis on both
problem-solving and visual aesthetics reflects their commitment to delivering
high-quality design, blending functionality with visual appeal.
Award-Winning Innovation
One notable achievement for 3 Sided Coin was designing
Froggipedia, an award-winning augmented reality app. Tejas and his team crafted
the app’s interface in just a week, drawing inspiration from sci-fi movies and
futuristic designs. This project was a testament to their ability to innovate
and push the boundaries of design.
Future of AR/VR in India
Looking ahead, Tejas believes that while AR and VR
technologies have potential, their widespread adoption in India will take time.
The focus remains on solving existing problems with digital solutions, rather
than embracing new technologies for their own sake. However, the studio remains
hopeful about the future of these technologies in the Indian market.
Exploring New Frontiers
Tejas is excited about working in emerging fields like the
Internet of Things (IoT), electric vehicles, and the integration of physical
and digital worlds, known as the "phygital" space. These areas align
with the studio’s vision of combining screens and physical objects to create innovative
solutions.
The Role of Mentorship
Mentorship played a crucial role in Tejas’s journey from a
solo entrepreneur to leading a growing team. Through mentoring roles at
Springboard and ownpath, he refined his skills in communication, documentation,
and team management. This experience was instrumental in scaling 3 Sided Coin
from a single-person operation to a thriving studio.
Overcoming Initial Challenges
Starting 3 Sided Coin was a gamble, especially in a city
like Ahmedabad, which lacked a strong tech ecosystem. Tejas focused on
understanding customer needs and leveraging digital tools to grow his brand.
Despite the challenges, his commitment to design and customer-centric solutions
helped establish the studio's reputation.
The Impact of a .in Domain
Choosing a .in domain for 3 Sided Coin’s website was a
strategic decision to emphasize its Indian roots. Contrary to conventional
advice, Tejas believed a .in domain would better connect with local clients and
reflect the studio’s identity. This choice proved advantageous as it helped the
brand stand out and attract attention.
The Power of Digital Presence
Tejas valued the importance of a strong online presence,
despite the rise of social media. He believed that a website offered a more
lasting and impactful way to engage with clients compared to the fleeting
nature of social media posts. The .in domain played a role in strengthening the
studio’s digital footprint.
Looking Ahead
3 Sided Coin continues to look forward to new opportunities
and challenges. Tejas’s vision includes expanding into innovative areas like
underground music and utilizing user research to drive design decisions. The
studio remains committed to pushing the envelope in digital product design and
maintaining its unique approach.
Conclusion
Tejas Bhatt’s journey from a business analyst to the founder
of 3 Sided Coin is a story of resilience and innovation. His ability to adapt
and lead in a rapidly evolving digital landscape has set the studio apart. With
a focus on both design excellence and inclusive team dynamics, 3 Sided Coin is
poised for continued success in the digital design world.
Timeline for Tejas Bhatt’s journey
2008: Tejas Bhatt loses job in the US due to global recession
and returns to India.
2010: Tejas Bhatt founds 3 Sided Coin in Ahmedabad, focusing
on digital product design.
2012-2014: Studio transitions from niche product design to
generalist approach, expanding team across cities.
2014: 3 Sided Coin adopts a remote-first work model, embracing
asynchronous communication.
2016: Studio emphasizes inclusive team dynamics, accommodating
diverse working styles.
2017: Content design is integrated into studio's offerings,
treating it as seriously as product design.
2018: Tejas humorously labels 3 Sided Coin as India’s
"87th most interesting design studio."
2019: Froggipedia, an award-winning AR app, is designed by
the studio in just a week.
2020: Tejas forecasts slow AR/VR adoption in India, focusing
on practical digital solutions.
2021: Studio explores emerging fields like IoT, electric vehicles,
and the phygital space.
2022: Mentorship experiences contribute to scaling the
studio from a solo operation.
2023: Overcomes initial challenges and establishes
reputation despite Ahmedabad's tech ecosystem limitations.
2024: Strategic use of a .in domain enhances local
connection and digital presence; studio continues to explore new opportunities.
