Biography of Tamiesh (Tam) Sood: Founder of Neoforms and SALVE- Entrepreneur
Biography of Tamiesh (Tam) Sood:
A New Beginning in Sustainable Fashion
In September 2023, Tamiesh (Tam) Sood embarked on an exciting
new venture by founding Neoforms, a company dedicated to creating sustainable
workwear. With a background in finance from Lal Bahadur Shastri Institute of
Management and experience in various marketing roles, Tam sought to blend his
passion for sustainability with his expertise in business. Neoforms was
conceived with a clear mission: to design eco-friendly uniforms for hotels,
combining luxury and environmental responsibility. The goal was not merely to
produce clothing but to revolutionize the hospitality industry’s approach to
sustainable fashion.
The Birth of SALVE
Prior to Neoforms, Tam founded SALVE in 2016, a brand
specializing in celebration wear for men. The inspiration for SALVE came from
Tam's personal experiences and frustrations. He recounted a moment of
frustration while shopping for a friend's wedding attire, which highlighted the
high cost and poor quality of designer wear. Local tailors were inconsistent,
and designer options were not appealing. This experience sparked Tam’s idea to start
SALVE, offering tailored, high-quality clothing that would cater to his needs
and those of his friends, eventually leading to the establishment of a
successful brand.
Biography of Tamiesh (Tam) Sood: Founder of Neoforms & SALVE- Entrepreneur /wear brand for men/workwear for hotels/Age/Net worth/wife/Tamiesh Sood
Building TAM Collective
From February 2020 to February 2023, Tam expanded his influence
in the fashion industry through TAM Collective. This venture focused on
improving retention rates for direct-to-consumer brands, leveraging his
expertise in marketing and consumer behavior. At TAM Collective, Tam applied
his strategic insights to help brands enhance customer loyalty and engagement.
This experience further honed his skills and prepared him for the next
significant step in his entrepreneurial journey with Neoforms.
Early Career in Finance and Marketing
Tam's career began in the finance sector, where he worked as
a Retail Banking Specialist at Standard Chartered Bank and later as a Senior
Retail Consultant at Ameriprise Financial Services, LLC. His roles involved
customer-facing responsibilities and strategic planning, laying a strong foundation
for his understanding of consumer needs and market dynamics. This financial and
analytical background equipped him with the skills necessary to navigate the
complexities of running a successful business in the fashion industry.
Transition to Marketing and Retention
Tam's career transitioned into marketing roles, where he
made significant impacts in companies like Bajaj Capital Ltd and various
direct-to-consumer (D2C) brands. As a Senior Marketing Communications
Specialist and later in retention marketing roles, he focused on enhancing
brand visibility and customer retention. His success in these positions
demonstrated his ability to drive growth and engagement, skills that would
become crucial in his subsequent ventures.
Launching Neoforms: A Sustainable Vision
With Neoforms, Tam aimed to bring a fresh perspective to the
fashion industry by integrating sustainability into workwear. The brand's focus
is on creating uniforms for hotels that are not only elegant but also
environmentally friendly. Neoforms’ designs prioritize both style and
sustainability, offering a unique blend that appeals to modern hotels seeking
to enhance their green credentials while maintaining high standards of luxury.
SALVE's Commitment to Customer Experience
Tam’s approach to customer service with SALVE reflects his
admiration for Jeff Bezos’ emphasis on customer experience. At SALVE, customer
satisfaction is paramount, and the brand is committed to addressing any issues
promptly. Whether it's making adjustments or offering refunds, SALVE’s
no-questions-asked policy underscores Tam’s dedication to creating a positive
and supportive shopping experience.
Navigating Challenges and Celebrating Successes
Like any startup, both Neoforms and SALVE have faced their
share of challenges. However, Tam’s resilience and the support of his customers
have been instrumental in overcoming these hurdles. The joy of being a part of
his customers’ celebrations and receiving their feedback has fueled his
motivation to continue pushing the boundaries of sustainable fashion and
high-quality service.
The Evolution of Neoforms
As Neoforms continues to grow, Tam remains focused on
refining the brand’s offerings and expanding its reach. The hybrid work
environment and innovative design processes ensure that Neoforms stays at the
forefront of sustainable fashion. By integrating his previous experiences and
lessons learned, Tam is dedicated to making Neoforms a leader in the
eco-friendly fashion industry.
Looking Ahead: Sustainable Fashion’s Future
Tam is enthusiastic about the future of Neoforms and its
potential to set new standards in sustainable workwear. With a commitment to
both luxury and environmental stewardship, he is poised to make a significant
impact on the fashion industry. Tam’s journey, marked by a passion for
sustainability and a keen understanding of consumer needs, reflects his vision
of a more responsible and stylish future in fashion.
Timeline for Tamiesh (Tam) Sood story
2016: Founded SALVE, a celebration wear brand for men.
February 2020 - February 2023: Led TAM Collective, focusing
on direct-to-consumer brand retention.
September 2023: Launched Neoforms, specializing in
sustainable workwear for hotels.
 Sood: Founder of Neoforms \u0026 SALVE- Entrepreneur){kind=link}