Biography of Soumya Chatterjee: Co-founder & CEO of EasyRewardz Entrepreneur
Story of Soumya Chatterjee:
Early Education and Career Beginnings
Soumya Chatterjee’s career began with a strong academic
foundation in computer science from Delhi University. His early education laid
the groundwork for his future endeavors in technology and business. After
completing his BS in Computer Science in 2001, Chatterjee embarked on a
professional journey that would see him become a notable figure in the fields
of CRM, loyalty programs, and eCommerce.
Initial Roles in Technology
Chatterjee’s first significant role was as a Technical
Consultant at Air Sahara, where he contributed to developing the airline's
Frequent Flyer Program, Cosmos. His work involved creating an automation
application to manage the program's operations and leading the development of
Air Sahara's e-commerce platform. This experience provided him with a deep
understanding of customer loyalty and digital platforms.
Building Expertise at BrickRed Technologies
From 2004 to 2009, Chatterjee worked at BrickRed Technologies
as the Practice Head for Travel and Hospitality. His role involved managing
technology operations and delivering solutions for clients in the travel
industry. His leadership and innovation earned him recognition, including
awards for outstanding performance and successful project management.
Founding Loylty Rewardz
In 2009, Chatterjee co-founded Loylty Rewardz, a company
specializing in loyalty services. As the Chief Operating Officer, he was
responsible for developing the technology platform LIDSys and delivering
large-scale loyalty programs for major banks and retailers. Loylty Rewardz
became known for its ability to manage extensive loyalty programs and maintain
relationships with numerous brands.
Biography of Soumya Chatterjee:Co-founder & CEO of EasyRewardz Entrepreneur /Startup/Success story of Soumya Chatterjee/Life story of Soumya/Age/Net
Transition to Yebhi.com
Chatterjee joined Yebhi.com in 2011 as the Chief Technology
Officer and Head of Service Delivery. His role involved overseeing technology
and service delivery, including customer service, warehouse operations, and
logistics. At Yebhi.com, he was instrumental in steering technological
innovations in payments and eCommerce operations.
Founding EasyRewardz
In 2013, Chatterjee co-founded EasyRewardz, a loyalty and
rewards network based in Gurgaon, India. As the CEO, his vision was to bridge
the gap in CRM tools available to businesses across various industries.
EasyRewardz was designed to offer a comprehensive platform for managing customer
loyalty and engagement.
Early Development and Growth
The journey to establishing EasyRewardz involved extensive
planning and development. Chatterjee and his team spent considerable time
refining their technology and service offerings, focusing on creating a
cloud-based CRM platform that integrates seamlessly with clients’ transactional
systems. This innovation aimed to simplify and enhance the loyalty management
process for businesses.
Achieving Market Success
Under Chatterjee’s leadership, EasyRewardz quickly grew to
become one of the fastest-growing loyalty networks in India. The company’s
platform provides tools for managing customer loyalty programs, tracking
purchase history, and offering rewards. This success is a testament to
Chatterjee’s ability to deliver engaging and effective solutions in customer
relationship management.
Funding and Valuation
EasyRewardz has attracted significant investment over the
years, raising $11.3 million in total funding. The most recent round of
funding, in April 2024, brought in $1.02 million from angel investors. This
financial backing has supported the company’s expansion and technological
advancements.
Revenue and Market Position
As of March 2023, EasyRewardz reported an annual revenue of
₹45.7 crore ($5.69 million). The company’s valuation stands at $26.1 million,
reflecting its strong market presence and the effectiveness of its loyalty
solutions. EasyRewardz is ranked among the top competitors in its industry, alongside
companies like HubSpot.
Expanding Influence
EasyRewardz’s platform caters to a wide range of industries,
including healthcare and BFSI. It provides a comprehensive suite of tools for
managing loyalty programs, including points, coupons, and offers. The
platform’s ability to integrate with existing systems and offer detailed
insights has made it a valuable resource for businesses looking to enhance
customer engagement.
Innovative Solutions
The company’s technology enables businesses to create and
manage loyalty programs that reward customers with points and coupons.
EasyRewardz’s dashboard allows users to track customer interactions, manage
loyalty balances, and access various rewards. This innovative approach helps
businesses build stronger customer relationships and drive growth.
Leadership and Vision
Chatterjee’s leadership has been crucial in shaping
EasyRewardz’s success. His background in technology and loyalty programs has
allowed him to create a platform that addresses the needs of modern businesses.
His vision for EasyRewardz is focused on leveraging technology to enhance
customer experiences and drive business growth.
Challenges and Solutions
Like any growing company, EasyRewardz has faced challenges
related to scaling operations and staying competitive. However, Chatterjee and
his team have navigated these challenges by focusing on continuous innovation
and maintaining high levels of service excellence. Their ability to adapt and
evolve has been key to their ongoing success.
Looking Ahead
The future for EasyRewardz looks promising, with plans to
further expand its services and enhance its platform. Chatterjee’s commitment
to innovation and customer satisfaction will continue to drive the company’s
growth and success in the loyalty and rewards industry.
Conclusion
Soumya Chatterjee’s journey from his early career to
becoming the CEO of EasyRewardz highlights his expertise and dedication in the
fields of technology, loyalty programs, and eCommerce. His contributions have
significantly impacted the way businesses manage customer relationships and
loyalty, establishing EasyRewardz as a leader in its industry.
Timeline of Soumya Chatterjee’s Journey and Achievements
2001: Completes BS in Computer Science from Delhi
University.
2004: Joins BrickRed Technologies as Practice Head for
Travel and Hospitality.
2009: Co-founds Loylty Rewardz, focusing on large-scale
loyalty programs.
2011: Becomes CTO and Head of Service Delivery at Yebhi.com.
2013: Co-founds EasyRewardz, a loyalty and rewards network.
2023: Reports annual revenue of ₹45.7 crore ($5.69 million)
for EasyRewardz.
April 2024: Secures $1.02 million in funding from angel
investors.
