Biography of Soniya Raisoni: Founder & Director of Roast Foods-Entrepreneur
The Story of Soniya Raisoni and Roast Foods
The Catalyst for Change
Soniya Raisoni, the founder of Roast Foods, embarked on her
entrepreneurial journey driven by a desire to find healthier snacking options.
The modern, fast-paced lifestyle often leads to the consumption of fried snacks
that lack nutritional value. Like many, Soniya found herself falling into the
trap of unhealthy eating due to her busy work life. This realization sparked a
profound sense of guilt and a quest for better alternatives.
The Birth of an Idea
Motivated by her growing concern over junk food, Soniya
began exploring healthier alternatives. Her research focused on plant-based
seeds and ancient grains, aiming to transform these into nutritious, modern
snacks. After extensive trials and testing, Roast Foods was born—a company
dedicated to providing snacks that are both delicious and nutrient-dense.
The Philosophy Behind Roast Foods
Roast Foods is built on the principle of "Smart
Snacking." The company’s mission is to offer snacks that are roasted, not
fried, and packed with wholesome ingredients. Soniya’s philosophy is centered
around making snacking both enjoyable and health-conscious, moving away from
the processed and unhealthy options commonly available.
Crafting Healthy Snacks
Roast Foods started with a focus on roasted and flavored
Makhana, also known as popped water lily seeds, and roasted Jowar Puffs. These
products were created with a commitment to using nutritious ingredients while
maintaining great taste. Soniya’s goal was to prove that healthy snacks can be
as flavorful and satisfying as traditional fried ones.
The Roasting Process
The core of Roast Foods' offerings is the roasting process,
which sets them apart from fried snacks. By roasting, rather than frying, the
company preserves the nutritional value of the ingredients while eliminating
excess oil. This method aligns with Soniya’s vision of providing snacks that
are healthier without compromising on flavor.
Biography of Soniya Raisoni: Founder & Director of Roast Foods-Entrepreneur/Investor/Age/Net worth/Startup/Soniya Raisoni story/Roast food story
Maintaining Quality Standards
Quality control is a top priority at Roast Foods. The
company operates its own manufacturing unit in Pune, which is ISO 22000
compliant and US FDA registered. An in-house team meticulously monitors every
stage of production to ensure that the final products meet high-quality
standards. Any deviations are promptly addressed to maintain consistency and
safety.
The Range of Products
Currently, Roast Foods offers a variety of products,
including roasted Makhana and Jowar Puffs. The company is also in the process
of expanding its product line, incorporating superfoods like Ragi, Amaranth,
Chickpeas, and Soy. This expansion aims to offer even more choices for those
seeking nutritious snacks.
Embracing Modern Nutrition
Roast Foods stands out by combining ancient grains and seeds
with modern snacking needs. The company’s approach is to create snacks that are
gluten-free, natural, and free from artificial preservatives and colors. This
commitment reflects Soniya’s dedication to promoting a balanced lifestyle through
smart, nutritious choices.
Challenges and Triumphs
The journey of establishing Roast Foods has not been without
its challenges. Soniya and her team faced competition and market recognition
hurdles but remained resolute. Their hard work and determination paid off as
the company carved out a niche in the health food sector, proving that a
commitment to quality can lead to success.
Going Global
Roast Foods achieved significant milestones, including
launching their products at the Summer Fancy Food Show in New York in 2019. The
company’s global reach now includes markets in the US, Canada, Kuwait, Dubai,
and the UK. They have also become exclusive vendors for INOX Pan India, with
products available in major Indian cities like Pune, Mumbai, Hyderabad, and
Bangalore.
Future Aspirations
Looking ahead, Roast Foods plans to introduce more products
made from nutritious superfoods and expand its presence in mainstream markets
in the US and UK. Soniya envisions Roast Foods becoming a globally recognized
brand, known for its commitment to healthy, flavorful snacks that cater to a
wide audience.
Advice for Aspiring Women Entrepreneurs
Soniya offers valuable advice to women aspiring to become
entrepreneurs. She emphasizes the importance of work-life balance, staying
resilient in the face of challenges, and maintaining a customer-focused
approach. Key aspects include understanding customer needs, effective packaging,
and ensuring product quality and taste. Innovative thinking and excellent
customer service are also crucial for long-term success.
Balancing Professional and Personal Life
The journey of entrepreneurship requires balancing
professional responsibilities with personal life. Soniya highlights that
despite the demanding nature of running a business, it is essential to stay
grounded and supported by family. Her own supportive family has been a
cornerstone of her success, reinforcing the importance of a strong support
system.
The Vision for Smart Snacking
Roast Foods continues to uphold its vision of "smart
snacking." By focusing on health and taste, Soniya and her team aim to
redefine how people perceive and enjoy snacks. Their products not only satisfy hunger
but also contribute to a healthier lifestyle, aligning with the growing trend
towards conscious eating and wellness.
Timeline of Soniya Raisoni's Journey with Roast Foods
Pre-2015: Soniya Raisoni realizes the need for healthier
snack options due to unhealthy eating habits.
Early 2015: Begins researching and experimenting with
plant-based seeds and ancient grains for nutritious snacks.
2016: Roast Foods is founded, focusing on roasted,
health-conscious snacks like Makhana and Jowar Puffs.
2017: Establishes quality control measures and begins
operations in an ISO 22000 compliant, US FDA registered facility in Pune.
2019: Launches products at the Summer Fancy Food Show in New
York, marking Roast Foods' global debut.
2020: Expands product line to include superfoods such as
Ragi, Amaranth, Chickpeas, and Soy.
2021: Achieves significant global reach with markets in the
US, Canada, Kuwait, Dubai, and the UK; becomes an exclusive vendor for INOX Pan
India.
2024 and beyond: Plans to further expand the product line
and solidify Roast Foods’ presence in mainstream markets in the US and UK,
continuing to promote smart snacking.
