Biography of Somdutta Singh: Founder & CEO of Assiduus- Entrepreneur, Author and Businesswomen
Journey of Somdutta Singh: An Influential Businesswoman
Somdutta Singh is a prominent Indian businesswoman and
author, widely recognized for her role in establishing the Women
Entrepreneurship Platform (WEP) in collaboration with NITI Aayog and the
Government of India.
Somdutta Singh is a distinguished serial entrepreneur and
founder of Assiduus Global Inc. Recognized as one of the BW 100 Most
Influential Women in 2023, she is also a member of the Forbes Business Council.
Her career highlights include being featured in Times' 40 Under 40 and
authoring best-selling books, showcasing her impact and leadership in the
business world.
Academic Background and Prestigious Education
Singh's educational journey spans several esteemed
institutions. She is currently enrolled in the Owner/President Management (OPM)
program at Harvard Business School, with an expected completion date in May
2025. Her previous studies include a program in Business Administration and
Management from MIT Sloan School of Management, completed in May 2010.
Additional Educational Accomplishments
In early 2022, Singh participated in the YPO MENA Presidents
Program at Columbia Business School. She also holds a Bachelor of Business
Administration (BBA) from Bangalore University, focusing on Business/Managerial
Economics. Additionally, she studied Business Economics at Tarlac State
University and completed an MS (ACE) program at MIT Sloan School of Management.
Singh’s diverse academic background reflects her dedication to continuous
learning and leadership development.
The Birth of Assiduus Global Inc.
Singh’s entrepreneurial spirit led her to create Assiduus
Global Inc., a groundbreaking AI-powered cross-border e-commerce accelerator.
This venture is designed to support direct-to-consumer (D2C) brands in
launching, scaling, and growing their businesses across various e-commerce
marketplaces and global regions. By providing end-to-end solutions in digital
commerce, distribution, and supply chain management, Assiduus Global Inc.
facilitates the expansion of brands into new markets and helps them thrive on a
global scale.
Career Beginnings and Achievements
Singh began her career as the vice-chairman of the Nasscom
Product Council and later served as Chief Advisor at Bloomberg Quint. In 2013,
she co-founded Unspun Group in Bangalore, India, and Assiduus Global in
Atlanta, Georgia. Her involvement in these ventures highlights her entrepreneurial
spirit and business acumen.
Driving Digital Education and Innovation
Somdutta’s entrepreneurial endeavors also include her role
with Unspun Group, which she founded in October 2013. Unspun Group focuses on
providing strategic support to startups in branding, marketing, and business
strategy. By offering innovative digital marketing solutions, the company helps
businesses optimize their performance and reduce costs. Somdutta’s leadership
has been pivotal in helping startups navigate the competitive landscape without
extensive resource expenditures.
Biography of Somdutta Singh: Founder & CEO of Assiduus-Entrepreneur, Author/Angel Investor/Success Story of Somdutta Singh/Bloomberg Quint/Life story
A Diverse Professional Background
In addition to her leadership at Assiduus, Somdutta Singh is
actively involved in various prestigious organizations. She has been a member
of the Forbes Business Council since October 2020 and joined Indiaspora in
December 2019. Her expertise extends to the fashion industry as the Director
and CEO of IRA Fashion LLC since February 2016. Somdutta also contributes her
skills to Bhavi Trust, a non-profit organization where she serves as a board
trustee, reflecting her commitment to community and social causes.
Pioneering E-commerce Solutions
Somdutta Singh, a serial entrepreneur and influential
business leader, is the founder and CEO of Assiduus Global Inc., which she
established in September 2018. Assiduus Global has positioned itself as a key
player in the e-commerce sector, offering comprehensive solutions for brands
looking to expand across major online marketplaces such as Amazon, Walmart, and
eBay. With a focus on data-driven insights and advanced technology, Assiduus
has successfully helped scale over 50 Fortune 500 companies and 100+ SMEs
across five continents, redefining how businesses engage with global
e-commerce.
Advisory Roles and Strategic Influence
Her influence extends into various advisory roles, including
her position as a board member at Kotler Impact Inc., where she has been
involved since September 2019. Somdutta also served as Chief Advisor for
Bloomberg Quint from November 2017 to October 2019, where she played a key role
in scaling up the business. Her tenure as Vice Chair of the Nasscom Product
Council from March 2017 to March 2019 further highlights her strategic impact
on the technology sector.
Commitment to Digital Training and Certification
Somdutta Singh’s commitment to advancing digital skills is
evident through her involvement with a leading digital training institute in
India. The institute, recognized for offering training in over seven regional
languages, has partnered with more than 350 organizations and is known for
providing placement support and certified trainers. This initiative underscores
Somdutta’s dedication to breaking language barriers and building a robust
talent pool in the digital space.
Notable Recognition
In 2021, Singh was honored with a spot in Times' 40 Under 40
list and featured in Fortune India's 50 Most Powerful Businesswomen edition.
Her contributions to business and social development have earned her
significant recognition.
Recent Honors and Recognition
In 2023, Singh was awarded the Champions of Change accolade
for her efforts in driving social development in India. She was also named
among India's 100 most influential women innovators and entrepreneurs by
Business World, further acknowledging her impact on the industry.
Navigating Entrepreneurial Challenges
Singh’s journey was not without its challenges. She
encountered various obstacles related to expanding a brand across different
geographies. “It helped me understand the key challenges of growing a brand
beyond certain geographies,” Singh explains. These challenges included
navigating regulatory requirements, integrating with diverse platforms, and
overcoming language barriers. Each e-commerce platform operates differently and
adheres to specific local laws, regulations, and data security rules, which
added layers of complexity to her efforts.
Insights Gained from Experience
Through her experiences, Singh gained a deep understanding
of the intricacies involved in international e-commerce. The challenges she
faced, from regulatory compliance to platform integration, provided her with
valuable lessons in managing and scaling global operations. Her ability to
navigate these complexities highlights her adaptability and problem-solving
skills, which are crucial for success in the competitive world of e-commerce.
The Vision for the Future
Singh’s career reflects her commitment to innovation and her
drive to push boundaries. Her work with Assiduus Global Inc. continues to pave
the way for brands looking to expand their reach and succeed in the global
market. By addressing the challenges of cross-border e-commerce and leveraging
her entrepreneurial insights, Singh is shaping the future of digital commerce
and making a significant impact in the industry.
A timeline summarizing Somdutta Singh's career and
achievements:
1970s-1980s
Education: Somdutta Singh pursues her early education,
setting the stage for her future accomplishments in business.
1990s-2000s
Higher Education:
BBA: Completes a Bachelor of Business Administration at
Bangalore University, focusing on Business/Managerial Economics.
Business Economics: Studies Business Economics at Tarlac
State University.
MS (ACE): Completes a Master’s program in Advanced Concepts
in Engineering (ACE) at MIT Sloan School of Management.
2010
MIT Sloan: Completes a program in Business Administration
and Management at MIT Sloan School of Management.
2013
Unspun Group: Co-founds Unspun Group in Bangalore, India,
focusing on branding, marketing, and business strategy.
2017-2019
Nasscom Product Council: Serves as Vice Chairman from March
2017 to March 2019.
Bloomberg Quint: Acts as Chief Advisor from November 2017 to
October 2019.
2018
Assiduus Global Inc.: Found Assiduus Global Inc., an
AI-powered cross-border e-commerce accelerator.
2019
Forbes Business Council: Becomes a member of the Forbes
Business Council.
Indiaspora: Joins Indiaspora in December 2019.
Kotler Impact Inc.: Starts serving as a board member in
September 2019.
2021
Times 40 Under 40: Honored as part of Times’ 40 Under 40
list.
Fortune India: Featured in Fortune India’s 50 Most Powerful
Businesswomen edition.
2022
Columbia Business School: Participates in the YPO MENA
Presidents Program.
2023
Champions of Change: Awarded the Champions of Change
accolade for contributions to social development.
Business World: Named among India’s 100 most influential
women innovators and entrepreneurs.
2024
Harvard Business School: Expected to complete the
Owner/President Management (OPM) program in May 2025.
