Biography of Shikha Pakhide: Founder and CEO of ShikhaShikz Marketing

 Biography of Shikha Pakhide: Founder and CEO of ShikhaShikz Marketing

Story of Shikha Pakhide: 

Shikha Pakhide’s journey is a testament to a relentless pursuit of growth and excellence. With a background in corporate marketing that spans over two decades, Shikha has carved a niche for herself as a seasoned growth marketing leader. Her expertise lies in devising Go-To-Market strategies, enhancing brand development, and spearheading demand generation initiatives. In 2024, after years of corporate success, she embarked on a new adventure by founding ShikhaShikz Marketing, her own consultancy firm based in Pune, Maharashtra. This move marked a new chapter in her career, where she now helps businesses tackle marketing challenges and maximize revenue through strategic consultancy.

Educational Excellence: A Foundation for Success

Shikha’s academic journey laid a strong foundation for her professional career. She earned her MBA in International Business from Bharati Vidyapeeth, where she was not just a student but a distinguished achiever, securing the First Rank and Gold Medal. Prior to that, she completed her B.A. in English Literature from Delhi University, where she was actively involved in the Editorial Team. This blend of rigorous academic training and early involvement in literary activities equipped her with a unique perspective that she later applied to her marketing career.

From Corporate Marketing to Entrepreneurial Success

Before launching her consultancy, Shikha accumulated a wealth of experience in various roles across leading companies. At Jio Platforms Limited, she served as the Head of Marketing, overseeing product marketing, Go-To-Market strategies, and revenue marketing for a diverse product portfolio. Her role involved developing and implementing marketing strategies that aligned with industry-specific needs, demonstrating her ability to drive business growth through targeted marketing efforts.

A Strategic Role in X0PA AI

Prior to her stint at Jio Platforms, Shikha held the position of Global Marketing Director at X0PA AI. As the first marketing hire in the executive leadership team, she played a pivotal role in shaping the company's marketing strategy. Her responsibilities included managing budgets, designing programs to boost opportunities and revenue, and integrating multi-channel acquisition strategies. Under her leadership, X0PA AI saw significant impacts, including a 10.24% increase in Annual Recurring Revenue and a 9.23% contribution to Total Contract Value, along with a successful corporate rebranding and website revamp.

Building and Leading Teams: A Track Record of Success

Shikha’s journey also includes a notable tenure at Bentley Systems, where she served as Senior Marketing Manager. She established a new Lead Management Team, focusing on generating qualified leads and surpassing revenue targets. Her role involved managing lead generation programs and Account-Based Marketing initiatives, showcasing her ability to lead teams and drive results in a competitive market.

Starting from the Ground Up: Early Career Experiences

Her career began with diverse roles that ranged from handling logistics at Garware Wall Ropes Pvt Ltd to sales and business development at Abdoolally Ebrahim Housewares Pvt Ltd in Hong Kong. These early experiences in logistics and international sales provided Shikha with a broad understanding of business operations and customer interactions, laying the groundwork for her future success in marketing.

Biography of Shikha Pakhide: Founder and CEO of ShikhaShikz Marketing-Entrepreneur/Age/Net worth/Success story of  Shikha Pakhide/ShikhaShikz Marketin

The Transition to Authorship: A New Creative Outlet

Alongside her corporate career, Shikha nurtured her passion for writing. Her journey as an author has been both challenging and rewarding. Initially, she faced the difficulties of managing multiple unfinished manuscripts, but she eventually developed a structured approach to writing. Her method, known as Cut, Define, and Stick, involves eliminating clutter, setting clear goals, and adhering to them, which has been instrumental in her writing career.

Self-Publishing Journey: Embracing Independence

Shikha chose the path of self-publishing for her books, driven by a desire for creative control and a quicker turnaround. Her self-published works include "Define 36= Twice of 18," a collection of short stories, and "The Lift Saga," a suspense novelette. Her third book, "Gang of Insomniacs," is an anthology that highlights the collaborative effort of ten mothers sharing their unique motherhood experiences. This choice allowed her to navigate the publishing world on her terms, although she is also exploring traditional publishing avenues for her future works.

Contributions to Anthologies: Unintentional Success

While working on "Gang of Insomniacs," Shikha unintentionally created an anthology. Although she did not actively seek to contribute to other anthologies, her work’s success in this format demonstrated her capability to curate and present diverse narratives. This project not only showcased her storytelling skills but also her ability to collaborate with others to produce meaningful content.

Future Prospects: An Evolving Journey

Shikha’s journey as both a marketer and an author is far from over. Her entrepreneurial venture, ShikhaShikz Marketing, continues to thrive as she applies her extensive marketing expertise to help businesses achieve their goals. Meanwhile, her literary pursuits are evolving as she considers traditional publishing for her upcoming novels, aiming to broaden her reach and impact in the literary world.

A Passion for Growth and Excellence

Throughout her career, Shikha Pakhide has demonstrated a commitment to excellence, whether in marketing, leadership, or writing. Her story is a powerful example of how passion, dedication, and strategic thinking can lead to success across multiple domains. As she continues to innovate and inspire, Shikha remains a prominent figure in both the marketing industry and the literary world, driven by a desire to make a meaningful impact through her work.

A timeline for Shikha Pakhide's journey:

Early 2000s: Completes B.A. in English Literature from Delhi University; involved in Editorial Team.

2004: Earns MBA in International Business from Bharati Vidyapeeth, securing First Rank and Gold Medal.

2004-2007: Begins career with roles in logistics and sales at Garware Wall Ropes Pvt Ltd and Abdoolally Ebrahim Housewares Pvt Ltd.

2007-2011: Serves as Senior Marketing Manager at Bentley Systems, leading lead generation and ABM initiatives.

2011-2015: Global Marketing Director at X0PA AI, achieving significant revenue growth and successful rebranding.

2016-2024: Head of Marketing at Jio Platforms Limited, managing product marketing and Go-To-Market strategies.

2022: Publishes "Define 36= Twice of 18" and "The Lift Saga" as a self-published author.

2023: Releases "Gang of Insomniacs," an anthology of motherhood experiences.

2024: Founds ShikhaShikz Marketing, a consultancy firm in Pune, Maharashtra.

2024: Continues to thrive with ShikhaShikz Marketing and explores traditional publishing for future works.

 Biography of Shikha Pakhide: Founder and CEO of ShikhaShikz Marketing-Entrepreneur/Age/Net worth/Success story of  Shikha Pakhide/ShikhaShikz Marketin