Biography of Saurabh Singh: Co-Founder and CEO of Flickstree- Entrepreneur
Journey of Saurabh Singh
From Patents to Leadership
Saurabh Singh, a prominent figure in the tech and marketing
landscape, stands out for his significant contributions as the Co-Founder and
CEO of Flickstree. With ownership of eight patents, Singh has shaped the future
of affiliate marketing through his innovative work. His company, Flickstree,
has garnered backing from high-profile investors such as Samsung Ventures, SOSV,
Facebook, LionRock Capital, and even Sourav Ganguly, the legendary cricketer.
This support underscores Singh's influential role in advancing affiliate
marketing and AI-driven solutions.
A Legacy of Recognition
Singh’s achievements have not gone unnoticed. He has been
honored as one of the "Content 40 Under 40" by Business World, a
recognition of his impact on the industry. His expertise extends to various
domains including affiliate marketing, storytelling, and AI advancements in
marketing. Singh is a sought-after speaker at international forums such as
WEBIT and is frequently featured in prominent media outlets like the Economic
Times, Forbes, and TechInAsia.
Biography of Saurabh Singh: Co-Founder and CEO of Flickstree- Entrepreneur/ Investor/Startup/Success story of Saurabh Singh/Age/Ney worth/Flickstree
Transitioning from Corporations to Startups
Before venturing into the startup world, Singh accumulated
over two decades of experience in marketing and branding. His career began with
Asian Paints, where he spent 12 years in various roles, from Area Manager to
Group Brand Manager. Singh was instrumental in launching new business
categories and innovations within the company, including the introduction of
mechanized painting solutions and the Loctite Adhesive range.
Identifying a Market Need
Singh’s transition from a corporate career to entrepreneurship
was driven by a keen understanding of market needs. He recognized a significant
gap in the digital publishing space, where websites and apps struggled to drive
traffic and monetize effectively. This insight led him to the creation of
Flickstree, aiming to address these challenges with cutting-edge technology and
content solutions.
Founding Flickstree
In 2016, Singh, alongside co-founders Rahul Jain and
Nagender Sangra, launched Flickstree in Mumbai. The company was built on the
premise of leveraging artificial intelligence to enhance affiliate marketing.
Flickstree’s platform focuses on providing video content solutions that help
websites and apps engage users and drive revenue without requiring substantial
investments in content creation or technology.
Innovating with AI
Flickstree’s core product revolves around its AI-powered
video publisher network. The company’s technology enables apps and websites to
embed high-quality, engaging videos effortlessly. These videos, which include
both entertainment and performance marketing content, are designed to maximize
user engagement and monetization. Singh’s vision was to make affiliate
marketing smarter and more effective through advanced AI tools.
Expanding Global Reach
Flickstree has quickly scaled to become one of the top
affiliate platforms globally. The company’s network spans across the US,
Europe, Southeast Asia, the Middle East, and India. With over 85 million users
and partnerships with more than 200 global brands, Flickstree has established
itself as a significant player in the affiliate marketing space. This
international presence highlights the widespread adoption and success of
Singh’s platform.
Enhancing Publisher Tools
A key aspect of Flickstree’s strategy is its commitment to
improving publisher tools. The company is developing the OneClick Publisher
Suite, a comprehensive tool designed to simplify the process for publishers.
This suite aims to unlock the full potential of publishers by providing them
with powerful tools to enhance their content and revenue generation
capabilities.
Successful Funding Milestones
Flickstree’s growth has been supported by significant
funding milestones. In February 2020, the company raised $3 million in a Series
A funding round led by Samsung Venture Investment Corp. This funding has been
instrumental in fueling Flickstree’s expansion and technological advancements,
allowing the company to further develop its platform and reach new markets.
Diversifying Content Offerings
Beyond its core video content, Flickstree has diversified
into social and shopping videos. This expansion has introduced new affiliate
streams and opportunities for its publisher partners. By continuously evolving
its content offerings, Flickstree remains at the forefront of the digital media
landscape, adapting to changing user preferences and market trends.
Looking Ahead
As Flickstree continues to grow, Saurabh Singh remains
focused on leveraging the latest technology to drive success in affiliate
marketing. His vision is to enable websites and apps to achieve greater
engagement and monetization through innovative video content solutions. With a
strong foundation and a clear strategic direction, Flickstree is poised to make
an even more significant impact in the digital marketing world in the years to
come.
A timeline of Saurabh Singh’s journey and Flickstree’s
development:
Pre-2016: Accumulates over two decades of experience in
marketing and branding, including roles at Asian Paints.
2016: Co-founds Flickstree in Mumbai, focusing on AI-driven
affiliate marketing solutions.
February 2020: Raises $3 million in Series A funding led by
Samsung Venture Investment Corp.
2020-2021: Expands Flickstree’s global reach to the US,
Europe, Southeast Asia, the Middle East, and India.
2021: Develops the OneClick Publisher Suite to enhance publisher
tools and content capabilities.
2022: Diversifies content offerings to include social and
shopping videos, expanding affiliate opportunities.
2023: Continues to innovate and drive growth in affiliate
marketing with a focus on advanced AI technologies.
