Biography of Rujuta Shah: Founder and CEO of Studio Oblique- Entrepreneur
Biography of Rujuta Shah:
The Birth of Studio Oblique
In June 2022, Rujuta Shah founded Studio Oblique, a boutique
UX research and design studio dedicated to creating seamless user experiences.
This venture marked a new chapter in Rujuta’s career, focusing on crafting innovative
products from the ground up. Studio Oblique specializes in designing
user-centered solutions for products that are new to the market, working with a
diverse array of businesses across various industries. Under Rujuta’s
leadership, the studio has made significant strides in transforming ideas into
tangible, user-friendly designs.
A Vision for User-Centric Design
Studio Oblique’s mission is rooted in user empathy and
thorough research. The studio emphasizes agile prototyping and rigorous
usability testing to ensure the highest quality of user experiences. This
approach allows them to stay responsive to user needs and deliver products that
stand out in the market. By combining these methods with a deep understanding
of user behavior, Studio Oblique aims to create impactful and intuitive designs
for its clients.
Expanding Client Base and Industry Reach
In just over a year, Studio Oblique has collaborated with
more than 15 businesses in India and the US. Their clients span various
sectors, including health-tech, OTT video, e-commerce, enterprise SaaS, and
consumer technology. The studio’s ability to adapt to different industry
requirements showcases its versatility and expertise in delivering tailored
design solutions. Notable clients include Eyva, Flipkart Health Plus, Toothsi,
Wandery.AI, and many others.
Early Design Experience at Blind People's Association
Rujuta’s design journey began with a role at the Blind
People’s Association in Ahmedabad, India. As a Product Designer from January to
October 2017, she worked on creating accessible designs for visually impaired
individuals. This experience provided her with a unique perspective on
inclusive design and user-centered solutions, laying a strong foundation for
her future endeavors in UX design.
International Exposure with Design Group Italia
In 2018, Rujuta gained international experience as a Product
Design Intern at Design Group Italia in Milan. This opportunity allowed her to
work in a global design environment, enhancing her skills and broadening her
design perspective. The exposure to different design philosophies and practices
contributed to her development as a versatile designer capable of handling
diverse design challenges.
Advancing UX Design at Honeywell
Rujuta’s career continued to flourish as she took on the
role of Senior User Experience Designer at Honeywell from March 2019 to
February 2022. Based in Bengaluru, she played a crucial role in designing user
experiences for Honeywell’s products. Her work involved applying advanced UX
principles and collaborating with cross-functional teams to create intuitive
and effective designs.
Biography of Rujuta Shah: Founder and CEO of Studio Oblique- Entrepreneur/user-centered UX research and design/age/Net worth/Rujuta Shah/Studio Obliqu
Educational Background in Design and Technology
Rujuta’s educational journey laid the groundwork for her
career in design. She earned a Bachelor’s degree in Information and
Communication Technology from Ahmedabad University, where she gained a solid
technical foundation. Following this, she pursued a Master’s degree in
Industrial and Product Design at Domus Academy in Milan, further refining her
design skills and focusing on creating innovative product solutions.
Design Philosophy and Approach
Studio Oblique’s design philosophy revolves around creating
seamless user experiences by understanding the user’s needs and pain points.
Rujuta emphasizes the importance of empathy in design, ensuring that the
solutions are not only functional but also resonate with users on a personal
level. The studio’s commitment to agile prototyping and usability testing
ensures that their designs are continually improved based on user feedback.
Partnerships and Collaborations
Studio Oblique has partnered with multiple founders and startups,
assisting them in their journey from concept to launch. By collaborating
closely with these founders, Rujuta and her team provide valuable insights and
design expertise to help bring new-to-world products to market. This
collaborative approach helps in refining ideas and ensuring that the final
products meet the needs of their target audience.
A Focus on Emerging Technologies
Rujuta’s work with Studio Oblique spans various emerging
technologies, including health-tech, OTT video platforms, and enterprise SaaS
solutions. This broad range of industries demonstrates her adaptability and
expertise in integrating design with cutting-edge technologies. The studio’s
ability to handle diverse projects highlights its strength in navigating
complex design challenges.
Commitment to Excellence
Studio Oblique’s success is a testament to Rujuta’s
dedication to excellence in UX design. The studio’s focus on delivering
high-quality, user-centered designs has earned it a reputation for creating
impactful and intuitive products. Rujuta’s leadership and design philosophy
drive the studio’s continuous pursuit of excellence and innovation in the field
of UX design.
The Impact of Design on User Experience
Rujuta Shah’s work emphasizes the crucial role of design in
shaping user experiences. By focusing on user empathy and iterative design
processes, Studio Oblique creates solutions that enhance the overall user
journey. Rujuta’s approach underscores the importance of thoughtful and
well-researched design in achieving user satisfaction and engagement.
Future Directions for Studio Oblique
As Studio Oblique continues to grow, Rujuta remains
committed to pushing the boundaries of UX design. The studio’s future endeavors
will likely include exploring new technologies and design trends to stay ahead
in the industry. Rujuta’s vision for Studio Oblique is to remain at the
forefront of innovative design, delivering solutions that address evolving user
needs and market demands.
Timeline for Rujuta Shah’s story
January 2017 - October 2017: Worked as a Product Designer at
Blind People’s Association, focusing on accessible design.
2018: Completed a Product Design Internship at Design Group
Italia in Milan.
March 2019 - February 2022: Served as Senior User Experience
Designer at Honeywell in Bengaluru.
June 2022: Founded Studio Oblique, specializing in
user-centered UX research and design.
2023: Studio Oblique collaborated with over 15 businesses
across health-tech, OTT video, e-commerce, and more.
Ongoing: Continues to drive innovation in UX design,
focusing on emerging technologies and user-centric solutions.
