Biography of Rohit Prasad: Founder and CEO of Easebuzz- Entrepreneur
Journey of Rohit Prasad:
Early Beginnings and Education
Rohit Prasad’s journey began in Patna, Bihar, where he grew
up in a middle-class family with financial challenges. His father, employed by
the Rural Electrification Company, struggled to make ends meet. Despite these
hardships, Rohit’s family placed a high value on education. Rohit started his
schooling at GSS School in Kolkata before moving to Delhi Public School in
Vasant Kunj, Delhi, where he completed his high school education in 2004.
Engineering Aspirations and Initial Career
After high school, Rohit pursued a Bachelor’s degree in
Electronics and Instrumentation from ITM University, Gurgaon, now known as
NorthCap University. During his time there, he gained practical experience
through an internship with Siemens, where he learned about power line carrier
systems. Following graduation in 2005, Rohit joined Tata Consultancy Services
(TCS) as an Assistant Systems Engineer. His role involved production support
and maintenance, which laid the foundation for his technical and
problem-solving skills.
MBA Journey at Symbiosis International University
In 2009, Rohit decided to further his education and enrolled
in Symbiosis International University, Pune, for an MBA in IT Business
Management. This program was designed to integrate management principles with IT
knowledge, giving Rohit a comprehensive understanding of both fields. It was
here that he met Vikram Kumar, a fellow student, and the two quickly bonded
over their shared ambitions and backgrounds.
The Birth of SRV Media
After completing their MBA in 2011, Rohit and Vikram
co-founded SRV Media Pvt. Ltd. with an initial investment of Rs 1 lakh each.
SRV Media was established to provide digital marketing solutions to
enterprises. Starting from a small rented room in Pune, the company faced
numerous challenges, including limited trust from potential employees and
clients. However, their commitment to honesty and delivering quality services
helped them build a solid reputation.
The Struggle and Early Success
The early days of SRV Media were tough. With just a small
team and limited resources, securing clients was challenging. Their first major
client was Symbiosis, their alma mater. By focusing on quality and integrity,
they gradually expanded their client base, and the company’s annual turnover
grew to Rs 12 crore. This success was pivotal in establishing SRV Media as a
credible player in the digital marketing space.
Biography of Rohit Prasad: Founder and CEO of Easebuzz- Entrepreneur/SRV Media/Investor/Success story of Rohit Prasad/age/Net worth/Easebuzz story
Venturing into Fintech with Easebuzz
In 2014, Rohit and Vikram shifted their focus to the fintech
sector and launched Easebuzz, a payment gateway platform. The idea was to offer
businesses an easy way to integrate financial services into their operations
through APIs. The initial investment of Rs 15 lakh was drawn from their
personal savings, and the goal was to provide small and medium businesses with
tools to manage payments and financial operations efficiently.
Easebuzz’s Growth and Challenges
Easebuzz, officially launched in 2016, aimed to simplify
financial transactions for businesses. The platform provided services such as
payment acceptance, payouts, and working capital loans. The company faced
challenges in its early years but steadily grew, expanding its offices to Surat
and Gurgaon in addition to Pune. The company’s focus on technology and
affordability resonated with many businesses.
Achievements and Expansion
By 2017, Easebuzz had made significant strides, achieving a
revenue of Rs 2 crore. The company’s growth continued, and by the end of the
fiscal year 2023, its annual revenue reached ₹236 crore ($29.4 million).
Easebuzz now supports over 5,000 merchants and processes transactions worth
over $8 billion annually. The company’s employee count grew to 280, reflecting
its expanding operations and market presence.
Personal Life and Work-Life Balance
Outside of his professional achievements, Rohit Prasad is
also a family man. He married Swarnima Mathur in 2012 and they have a daughter
named Anvi. Balancing work and personal life, Rohit enjoys cooking, reading,
and playing cricket, which helps him unwind and stay motivated.
Strategic Vision for the Future
Rohit’s vision for Easebuzz includes becoming a major player
in the fintech industry with a turnover of INR 5000 crore by 2030. The
company's mission is to drive the digitization of the offline economy and
provide high-value, low-cost financial solutions to businesses. This vision
reflects Rohit’s commitment to innovation and his dedication to helping businesses
scale through technology.
Impact on the SME Sector
Easebuzz’s services have had a significant impact on the SME
sector by facilitating digital adoption and enabling businesses to access new
markets. The rise of digital channels has allowed SMEs to operate online with
minimal technological investment, breaking geographical barriers and expanding
their customer base.
Adaptation to Market Disruptions
The evolving business landscape and macroeconomic
disruptions have influenced Easebuzz’s operations. The company’s ability to
adapt to changing client needs and invest in technology and talent has been
crucial. Easebuzz continues to cater to diverse sectors, including education,
healthcare, and real estate, providing tailored solutions for managing
financial operations.
Transformations in HR Practices
In response to the COVID-19 pandemic, Easebuzz implemented a
hybrid work model to ensure business continuity and employee well-being. The
company introduced new HR practices, such as a new HRMS tool to streamline
payroll and track employee performance. These changes have improved operational
efficiency and employee satisfaction.
Evolving Role of HR in Fast-Growing Companies
The role of HR in startups and fast-growing companies is
increasingly crucial. At Easebuzz, HR professionals are focusing on data-driven
decision-making and talent management to support the company's growth. By
investing in employee development and adopting flexible working arrangements,
HR is playing a key role in enabling the company’s success and addressing the
challenges of rapid expansion.
A timeline of Rohit Prasad’s journey from engineering to
entrepreneurship:
2004: Completes high school at Delhi Public School, Vasant
Kunj, Delhi.
2005: Graduates with a Bachelor’s in Electronics and
Instrumentation from ITM University, Gurgaon; joins Tata Consultancy Services
(TCS) as an Assistant Systems Engineer.
2009: Enrolls in Symbiosis International University, Pune,
for an MBA in IT Business Management.
2011: Co-founds SRV Media Pvt. Ltd. with Vikram Kumar,
starting with Rs 1 lakh each.
2014: Shifts focus to fintech and begins developing
Easebuzz.
2016: Officially launches Easebuzz, a payment gateway
platform.
2017: Easebuzz achieves a revenue of Rs 2 crore.
2023: Easebuzz reaches an annual revenue of ₹236 crore
($29.4 million) and supports over 5,000 merchants.
2024: Aims for a turnover of INR 5000 crore by 2030 and
continues to drive digital adoption in the SME sector.
