Biography of Renu Pokharna: Founder and CEO of India Recycles- Entrepreneur
Renu Pokharna’s Journey
Renu Pokharna, a passionate advocate for public policy and
labor rights, has forged a unique path combining activism, entrepreneurship,
and writing. With a degree in Public Administration from Columbia University,
Renu’s career spans a decade of work in various regions, including India,
Africa, and the USA. Her diverse experiences include roles in government and
educational sectors, as well as writing for prominent publications like the
Wall Street Journal.
From Public Policy to Activisma
Renu’s commitment to social change led her to establish
several impactful ventures. In March 2020, she founded Mazdoor.co, focusing on
workers’ rights and equality. This initiative aims to address labor issues and
promote fair treatment for workers, reflecting Renu’s deep-seated belief in
social justice and equity.
Introducing Ahmedabad School of Public Policy
In February 2019, Renu launched the Ahmedabad School of
Public Policy. This initiative connects youth with policymakers to enhance
understanding of governance and policy-making. Through workshops and campaigns,
the project strives to educate and engage the younger generation in public
policy, fostering informed future leaders.
A Freelance Writer’s Perspective
Alongside her activism, Renu has maintained a career as a
freelance writer, contributing to major publications like Wall Street Journal
and MINT. Her writing often reflects her interests in public policy and labor
rights, providing a platform to share her insights and advocate for change.
Biography of Renu Pokharna: Founder and CEO of India Recycles- Entrepreneur /Age/Net worth/India Recycles story/Renu Pokharna story/pre-owned good
A New Chapter in Uganda
Renu’s career also includes international experience,
notably as a Country Manager for GEMS Uganda from January 2016 to February
2017. During this period, she worked with an educational startup, gaining
valuable insights into the educational challenges and opportunities in Africa.
A Shift to Sustainability
In September 2021, Renu founded India Recycles, a venture
dedicated to promoting sustainable living through the sale of pre-owned goods.
Observing the stigma around second-hand items in India, she aimed to change
perceptions and create a market for affordable, recycled products.
Addressing the Urban Poor
India Recycles was conceived during the COVID-19 lockdown,
when Renu recognized the severe impact on the informal sector. She revamped her
previous thrifting experiments to support the urban poor, organizing slum sales
where pre-loved goods are sold at affordable prices, making essential items
accessible to those in need.
The Impact of Thrifting
Since its inception, India Recycles has organized over 37
garage sales in Ahmedabad and Vadodara. The initiative seeks to democratize
access to second-hand goods, challenging the notion that such items are only
for the wealthy. By bringing thrift markets to slum areas, Renu aims to offer
dignity and choice to the urban poor.
Collection and Upcycling
India Recycles runs collection drives across cities and
collaborates with colleges and cafes for donations. Volunteers help sort and
upcycle items, such as creating mattresses and stuffed animals from unusable
clothes. This process not only supports sustainability but also generates
income for women involved in upcycling.
Practical Solutions for the Poor
Understanding the constraints faced by informal sector
workers, India Recycles sets up stalls early in the morning at accessible
locations. This approach ensures that workers can shop conveniently, without
the need to spare time from their demanding schedules. Products are priced as
low as Rs.10, making them affordable for the target demographic.
Environmental Impact
The environmental benefits of India Recycles are
significant. By recycling over 12,000 pieces of clothing, the initiative has
saved approximately 32.4 million liters of water. Renu emphasizes the
importance of choosing second-hand goods to reduce textile waste and its
environmental impact.
Promoting Sustainable Living
India Recycles is committed to fostering a culture of
sustainability. The initiative not only provides affordable goods to the poor
but also advocates for a reduction in waste through recycling and upcycling.
The goal is to influence consumer behavior and promote environmentally friendly
practices.
Empowering Women through Revibe
Revibe, another facet of India Recycles, focuses on
empowering women from slum communities. By training these women to create
products from recycled materials, Revibe provides financial independence and
skill development, while also supporting the broader mission of sustainability.
Business Model and Revenue
India Recycles operates on a B2C model, taking markets
directly to low-income families through slum sales and city bazaars. Revenue is
generated from these sales, corporate orders, and special events like Diwali
gifting. Additionally, recycling workshops help raise awareness and generate
further income.
Future Aspirations
Looking forward, India Recycles aims to expand its reach and
impact. The organization envisions scaling its operations to include more
cities and enhance its sustainability efforts. By continuing to provide
affordable, recycled goods and promoting responsible consumption, India
Recycles hopes to make a lasting difference in both social and environmental
spheres.
A Legacy of Change
Renu Pokharna’s journey from public policy to entrepreneurship
exemplifies her dedication to social and environmental causes. Through India
Recycles and her various initiatives, she has created a model for integrating
social impact with sustainability, offering a beacon of hope for both people
and the planet.
Timeline for Renu Pokharna’s journey
2008: Renu Pokharna earns a degree in Public Administration
from Columbia University.
January 2016 - February 2017: Serves as Country Manager for
GEMS Uganda, gaining insights into educational challenges in Africa.
February 2019: Launches the Ahmedabad School of Public
Policy to connect youth with policymakers.
March 2020: Founds Mazdoor.co, focusing on workers’ rights
and equality.
September 2021: Establishes India Recycles, promoting
sustainable living through pre-owned goods and supporting the urban poor.
2021-2024: India Recycles organizes over 37 garage sales and
sets up collection drives, saving water and empowering women through upcycling.
2024: Renu continues to expand India Recycles, aiming to
enhance its impact and sustainability efforts across more cities.
