Biography of Rachanaa Tated: Founder and CEO of AINAKWALA-Eyewear Brand
Biography of Rachanaa Tated:
The Beginnings of AINAKWALA
Rachana Tated co-founded AINAKWALA, an optical store chain,
in 2019. With over two decades of experience in the optical eyewear industry,
she and her team embarked on a mission to revolutionize the eyewear market in
Gujarat. AINAKWALA began with a clear vision: to offer both style and
functionality in eyewear while maintaining a commitment to authenticity and
affordability.
Expansion and Growth
Starting with their first store in Ahmedabad, AINAKWALA has
seen impressive growth over the past five years. Today, the chain has expanded
to 18 locations across Gujarat, including Ahmedabad, Gandhinagar, Anand, and a
newly opened store in Surat. This expansion reflects the company’s success and
its increasing presence in the organized retail sector.
Focus on Customer Needs
AINAKWALA prides itself on understanding the dual role of
eyewear as both a fashion statement and a medical necessity. Through extensive
market surveys, the company has developed a range of spectacles and sunglasses
tailored to meet the needs of 80% of its customer base. Their unique selling
proposition (USP) revolves around providing genuine products at affordable
prices.
Biography of Rachanaa Tated: Founder and CEO of AINAKWALA-Eyewear Brand/ Entrepreneur/Investor/Age/Net worth/AINAKWALA story/Optics chain/Rachanaa Tate
A Personalized Approach
The core philosophy of AINAKWALA is encapsulated in their
motto: “We don’t Sell, we Help you buy.” This approach highlights their
commitment to personalized customer service. By educating their staff to
understand each buyer's lifestyle, AINAKWALA ensures that every customer
receives tailored assistance in choosing the right eyewear.
Achievements and Milestones
As of now, AINAKWALA employs 60 people, including 20
emerging entrepreneurs. The company is on track to become a household name,
aiming to reach over 30,000 families with their products. Their goal for the
next year is ambitious: to expand their customer base to over 100,000 families
and to nurture 25 more entrepreneurs within the organization.
Celebrating New OpeningsThe recent inauguration of
AINAKWALA’s store in Surat on July 7, 2024, marked a significant milestone. The
event was distinguished by the presence of notable figures, including Shri
Prafulbhai Panseriya, Education Minister of Gujarat, and other senior political
leaders, as well as representatives from the Lions Club and other prestigious
organizations. The grand opening was attended by around 3,000 guests,
underscoring the store's importance and the brand’s growing influence.
Community and Future Goals
AINAKWALA’s success is not just measured by its expansion
but also by its impact on the community. The company’s vision extends beyond
business growth to fostering entrepreneurship and contributing positively to
society. As they continue to grow, they remain dedicated to their mission of
providing high-quality eyewear while empowering individuals within their team.
Looking Ahead
With a strong foundation and a clear vision, AINAKWALA is
poised for continued success. The company is focused on expanding its footprint
further and achieving its goal of becoming a trusted name for over 100,000
families. Their commitment to authenticity, affordability, and community
development ensures that AINAKWALA will continue to thrive and make a
meaningful impact in the optical retail industry.
Timeline for Rachanaa Tated story
2019: Rachana Tated co-founded AINAKWALA, aiming to
revolutionize eyewear in Gujarat.
July 7, 2024: AINAKWALA opened a new store in Surat, with
notable figures attending the event.
2024 (Projected): AINAKWALA aims to expand their customer
base to over 100,000 families and nurture 25 more entrepreneurs
