Biography of Priyanshi Jariwala: Founder and CEO of The K Cult-Entrepreneur
Story of Priyanshi Jariwala
Priyanshi Jariwala's entrepreneurial journey began with a
strong foundation in business education. She graduated with a Bachelor’s in
Management Studies from Narsee Monjee College of Commerce and Economics, and
further honed her business skills with a Post Graduate Diploma in Management
with a focus on Entrepreneurship from the Entrepreneurship Development
Institute of India. This solid educational background laid the groundwork for
her future endeavors in the business world.
A Bold Departure: Pursuing Personal Goals
Although Priyanshi had the option to join her family
business, which included a metallic yarn manufacturing unit and an Apollo
Hospitals diagnostic center franchise, she chose a different path. Her goal was
to prove herself on her own merit and make a significant impact in the business
world. She sought out an opportunity to learn the nuances of business
management and entrepreneurship before launching her own venture.
The Birth of The K Cult
In June 2016, Priyanshi launched The K Cult, a brand
dedicated to revitalizing Khadi, a traditional Indian fabric. Her vision was to
transform Khadi from a fabric associated with the freedom struggle and
commoners into a trendy and desirable material for young people. She wanted to
introduce Khadi in a fashionable, youthful form, breaking away from its
outdated image.
Innovative Beginnings: The K Cult’s Unique Offerings
Priyanshi and her team of designers set out to create a
collection of colorful and quirky Khadi prints. They worked on developing
seasonal collections and managing all aspects of the brand, including
photoshoots, exhibits, and pop-ups. Priyanshi built the brand’s social media
presence from scratch, ensuring that it reached a broad audience without the
help of external agencies.
Facing Challenges: The Importance of Delegation
Running The K Cult was not without its difficulties.
Priyanshi experienced burnout due to the numerous responsibilities she took on.
From designing to managing inventory and customer relations, the workload was
overwhelming. This taught her a crucial lesson in delegation, highlighting the
importance of distributing tasks to avoid burnout and ensure sustainable
business operations.
A New Direction: Embracing Sustainability
In January 2023, Priyanshi took on a new role as the CSR
Lead and Business Developer at The Greenstraw. She launched a new initiative
called The Green Curve, which focused on green consulting. This shift allowed
her to deepen her understanding of sustainability and integrate it into her
business practices.
Reevaluating Sustainability: A Personal Journey
As Priyanshi delved into sustainability, she confronted her
own practices and beliefs. She recognized the need to educate both herself and
her consumers about the true meaning of sustainability. This period of
introspection led her to question the impact of producing more clothing in a
world already burdened with textile waste.
Biography of Priyanshi Jariwala: Founder & CEO of The K(khadi) Cult-Entrepreneur/Khadi products/Startup/Age/Net worth/Husband/Priyanshi Jariwala story
Khadi’s Modern Revival
Khadi, once a symbol of India’s freedom struggle, had fallen
into disrepute over the years. Initially associated with ruggedness, it
struggled to gain acceptance as a fashionable fabric. Various designers had
attempted to modernize Khadi, blending it with other fibers to enhance its
appeal. Despite these efforts, Khadi still faced an uphill battle in terms of
fashion and modernity.
Priyanshi’s Bold Move: Modernizing Khadi
Priyanshi Jariwala saw an opportunity to bring glamour and
modernity to Khadi. With a vision to make Khadi appealing to the youth, she
launched The K Cult, offering stylish and comfortable Khadi clothing. Her
approach included using modern prints and cuts to rejuvenate the fabric’s image
and make it relevant to today’s fashion trends.
From Concept to Reality: The K Cult’s Growth
With a clear vision, Priyanshi started designing Khadi
clothes that catered to the preferences of young consumers. She visited Khadi
Bhandars to understand the market better and addressed existing gaps. Her
designs incorporated contemporary elements while retaining the traditional
essence of Khadi.
Challenges and Resilience: Overcoming Obstacles
Despite her innovative approach, Priyanshi faced several
challenges, including technical errors and initial losses. A significant
setback was the legal notice regarding the use of the word "Khadhi"
in her brand name. This moment was a critical test of her resilience and
problem-solving abilities. Instead of giving up, she adapted and used the
setback as an opportunity to learn and grow.
Creativity Amidst Adversity: Turning Problems into Opportunities
When faced with a loss of cloth due to a technical error,
Priyanshi creatively repurposed the material into beautiful bags. This ability
to turn obstacles into opportunities exemplifies her entrepreneurial spirit and
commitment to making the most out of every situation.
Innovations and Market Demand
Priyanshi’s dedication to innovation led to the creation of
unique products such as Khadi chaniya-cholis and Khadi Denim. Her focus on
continuous innovation helped her stand out in the market and attracted
attention from consumers and industry professionals alike.
Expanding Horizons: Global Ambitions
With increasing demand for her products in Surat and beyond,
Priyanshi has set her sights on expanding The K Cult’s reach internationally.
She is already in discussions with companies in New Jersey, France, and Europe
to distribute Khadi wear, aiming to make Khadi popular both in India and
abroad.
Learning from the Journey: A Message to the Youth
Priyanshi’s journey underscores the importance of
consistency and resilience. She advises young entrepreneurs to remain steadfast
in their efforts, even during challenging times. Her experience shows that
persistence and dedication are key to achieving long-term success.
A Final Reflection: Embracing Potential
Priyanshi’s favorite word is "potential." She uses
it as a reminder that every challenge and setback is an opportunity to discover
hidden potential and continue moving forward. Her journey exemplifies how
belief in oneself and one’s work can lead to significant achievements and
personal growth.
Priyanshi Jariwala’s entrepreneurial story is a testament to
her vision, resilience, and commitment to sustainability. Through The K Cult
and her work with The Greenstraw, she continues to inspire others with her
innovative approach to business and her dedication to making a positive impact
on the world.
Timeline of Priyanshi Jariwala’s Journey
Graduated with a Bachelor’s in Management Studies: Solid
educational foundation for business.
Completed Post Graduate Diploma in Management: Specialized
in Entrepreneurship.
June 2016: Launched The K Cult to modernize Khadi.
January 2023: Became CSR Lead and Business Developer at The
Greenstraw.
2023: Launched The Green Curve, focusing on green
consulting.
Ongoing: Expanding The K Cult internationally and innovating
with new Khadi products.
