Biography of Priya Tyagi: Founder of Tied Ribbons- Indian Entrepreneur
The Journey of Priya Tyagi and Tied Ribbons
Early Life and Education
Priya Tyagi’s journey began with a solid educational
foundation. She earned her Bachelor of Science in Chemistry from Miranda House
College, where she excelled academically and actively participated in various
societies, including sports, debating, and cultural events. This early
involvement shaped her leadership skills and academic prowess. She pursued her
MBA in Finance from The ICFAI University, Dehradun, and later enhanced her
expertise through an Executive Education Programme in Business Administration
at the Indian Institute of Management Bangalore.
A Leap into the Corporate World
After her studies, Priya entered the professional realm,
starting her career at HCL Infosystems as a Critical Account Manager. She
managed significant organizational transformation projects, including the
large-scale installation of ATMs across India. This role honed her strategic
and operational skills, preparing her for future entrepreneurial ventures.
Marketing Expertise at Ricoh
Transitioning to a new role, Priya joined Ricoh as a Senior
Marketing Specialist and later as a Major Account Manager. Here, she leveraged
her marketing acumen to manage brand strategies across various sectors,
including advertising, insurance, and telecom. Her work involved content
management, brand research, and customer engagement, further polishing her
expertise in business strategy and growth.
The Birth of Tied Ribbons
In December 2015, Priya co-founded Tied Ribbons with a
vision to revolutionize the gifting and home decor industry. Starting from a
modest garage, Tied Ribbons aimed to offer customized handmade products that
combined Indian art with modern aesthetics. Priya’s goal was not only to create
beautiful products but also to provide economic opportunities for artisans and
reduce environmental impact.
Building a Global Presence
Under Priya’s leadership, Tied Ribbons quickly grew from a
small startup into a prominent player in the global market. The company
expanded its operations to 20 countries, including the US, UK, UAE, and various
European nations. With a market valuation exceeding $20 million, Tied Ribbons
became known for its high-quality products and strong brand loyalty.
Empowering Artisans
A core aspect of Tied Ribbons’ mission is to empower Indian
artisans. By collaborating with artisans from different regions, Priya ensured
that traditional crafts were preserved and adapted for contemporary tastes.
This approach not only revived dying art forms but also improved the livelihoods
of numerous artisans.
Innovation and Customization
Tied Ribbons distinguished itself by offering over 50,000
active products, providing a comprehensive solution for all gifting needs. The
company’s focus on customization allowed it to cater to a diverse range of
customer preferences while maintaining a commitment to ethical sourcing and
minimal waste.
Social Impact and Recognition
Priya’s efforts with Tied Ribbons earned her significant
recognition. She was featured on national television for her contributions to
women’s empowerment and social impact. Her work was highlighted in the Tape a
Tale series, acknowledging her role as a transformative female entrepreneur.
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A Strategic Vision for Growth
With a keen eye for expansion, Priya aimed to grow Tied
Ribbons’ global operations. Her strategic vision involved enhancing warehousing
capabilities and expanding the company’s reach to cover all continents. This
ambitious plan was driven by a commitment to spreading joy through Tied
Ribbons’ products.
Transformative Projects at HCL
Prior to her entrepreneurial success, Priya played a pivotal
role at HCL Infosystems in managing large-scale projects, including the
deployment of 1000 ATMs across India. Her ability to drive strategic
initiatives and negotiate regional and global partnerships showcased her
aptitude for managing complex projects.
Marketing Success at Ricoh
During her tenure at Ricoh, Priya excelled as a Senior
Marketing Specialist, developing brand strategies and managing marketing campaigns
across various sectors. Her expertise in content management and marketing
analytics contributed to successful brand positioning and customer engagement.
Early Career Insights
Starting her career at Reliance Energy, Priya gained
valuable insights into the energy sector. Although her stint was brief, it
provided a foundation for her future roles in business and marketing, equipping
her with a diverse skill set.
Biography of Priya Tyagi: Founder of Tied Ribbons- Indian Entrepreneur/ Investor/Age/Net worth/Husband/Tied Ribbons story/success story of priya tya
Leadership and Expansion
Priya’s leadership was instrumental in scaling Tied Ribbons
from a startup to an industry leader. Her strategic approach and operational
expertise facilitated the company’s rapid growth, enabling it to become one of
the largest gifting and home decor brands globally.
Craft Revival and Economic Impact
Tied Ribbons’ approach to reviving traditional crafts had a
profound impact on Indian artisans. By innovating traditional handicrafts and
integrating them into modern designs, Priya’s company helped preserve cultural
heritage while boosting the local economy.
Personal Commitment to Social Responsibility
Priya’s dedication to social responsibility was evident in
her work with Tied Ribbons. The company’s policies not only supported artisans
but also promoted environmental sustainability and ethical practices. This
commitment resonated through various accolades and media features.
Achievements and Recognition
Priya’s achievements have been widely recognized, including
features on national television for her contributions to women’s empowerment.
Her role in transforming traditional crafts and supporting artisans has been
celebrated in various forums and media outlets.
Entrepreneurial Spirit and Innovation
Priya’s entrepreneurial spirit was evident in her innovative
approach to the gifting industry. By merging traditional craftsmanship with
contemporary design, she created a unique market niche that set Tied Ribbons
apart from its competitors.
Looking Forward
As Tied Ribbons continues to grow, Priya remains focused on
expanding the company’s global presence and furthering its impact on artisans
and the environment. Her vision for the future includes continued innovation
and a commitment to making a positive difference through her work.
Timeline for Priya story
2005: Earned Bachelor’s in Chemistry from Miranda House
College.
2007: Completed MBA in Finance from ICFAI University.
2009: Finished Executive Education in Business
Administration at IIM Bangalore.
2009-2011: Worked as Critical Account Manager at HCL
Infosystems.
2011-2014: Senior Marketing Specialist and Major Account
Manager at Ricoh.
December 2015: Co-founded Tied Ribbons.
2016-2017: Expanded Tied Ribbons to 20 countries.
2018: Featured on national television for social impact and
women’s empowerment.
2019: Recognized for innovations in gifting and home decor.
2021: Continued focus on global expansion and artisan
empowerment.
2024: Maintains vision for further growth and social
responsibility through Tied Ribbons.
